1. Introduction:In the modern day of connectivity everywhere, it is a matter of “when” and not “why” when it comes to establishing an online presence. Any business, both established and fledgling, will eventually have to take on the challenge of creating a website, a social media account, or another online footprint. It can be easy to dismiss website building and think that only software startups or companies involved with technology need to invest in an online presence. Whether you are a local restaurant with ten years of industry experience or a startup that hopes to revolutionize commercial-grade cookware, taking your brand online can positively impact your company.Once you decide to build an online presence, where do you go next? How do you create and promote your website to ensure that your business benefits from the added exposure? In this ebook, we’ll look into how you can build an online presence the right way to the long-term success of your business or startup.2. Making Your Own Online PresenceHow many times does it happen that people really do not realize that you were in the room? Just think about it.Can Publishing a social post on Facebook, Twitter, LinkedIn everyday boost your traffic and leads? Really? Your Competitors are doing the same, then how are you different?These are some of the questions every company must ask themselves and then find the best solutions to make an outstanding online presence. Once you are ready with your products and services, the next crucial step is to choose the right marketing strategies. In modern-day business, digital is one of the most trusted and popular platforms for getting identified by a large number of users. Digital Marketing is indeed as daunting as any other task in the organization and needs proper planning and execution.It is important to note that internet marketing is not only recommended for Internet-based businesses but also for small and medium based enterprises. Your small business can become big only if it reaches to the audience and the best channel is digital media. “It’s not something that happens overnight. Going Online requires time, effort and some money investment, of course.”The best approach towards a strong online presence is moving step by step including the essentials and the contemporary methods. Read through to learn the best ways for making an effective start and then moving ahead like a pro. This ebook reveals latest trends and important statistics asserting whythese strategies are worth adopting.3. Initiate With a Website”Websites promote you 24*7. No employee will do that.” – Paul CooksonThe first item on our list of creating your online presence is your website. There’s a reason why your business needs a great website, and it’s not just to be trendy and fit in. The US Small Business Administration https://www.sba.gov/ released data showing that only 51% of small businesses have a website. Compare that to the 97% of consumers searching for products and services online. In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars and e-retail revenues are projected to grow to 4.48 trillion US dollars in 2021. https://www.statista.com/topics/2477/online-shopping-behavior/ Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars) — no.1Around 42 percent of U.S. consumers had searched and purchased products or services online, while 14 percent prefer searching online and buying in store. https://www.statista.com/statistics/412099/multi-channel-retail-purchase-path-usa/ Most frequently used paths to purchase with multi-channel retailers according to online shoppers in the United States as of February 2017 — no.2and you can see why having a website is crucial for success.Your website is the core of your online presence. It contains all the vital information about your business that your customers (and especially future customers) want to know. There was a time where mom and pop businesses thrived without any marketing strategy involved at all, but with technology-savvy consumers at an all-time high, your business can’t afford to dismiss making your online presence known.”If you don’t have a website, your business will become increasingly invisible, until it vanishes altogether.” – Rieva Lesonsky, CEO of GrowBiz MediaTip for small businesses: If you believe that developingand launching a website needs a lot of money thenyou may be wrong. It is, in fact, the most budget-friendlya deal for your business. You can either hire a web developmentagency or a technical expert. Although, it is preferred to contact a full-time website development company as they have the most expert and experienced team that is all-time dedicated to building compelling websites for any industry you say.4. Market with a mobile appA website may be enough for your business, but if you’re serious about taking the next step your business should really be mobile accessible.Why?Because we are a society of smartphones. In fact, more people own mobile phones (4.8 billion) than toothbrushes (4.2 billion) https://vivial.net/resource-center/marketing-statistics/. (You can’t get on a Tinder with toothpaste.) You can find just about anything you need, including your business. According to ReachLocal, 3 out of 5 consumers search for local business on their smartphone. And if they don’t have access to your business, they simply go to next one. Making sure your website is mobile friendly is great (necessary for Google rankings), but knowing the future of consumerism and where it is headed will put you on the top of competition – enter the mobile app.If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.Statisticians are able to predict where we are headed in the coming years, in order to give us an even clearer idea of where the market is heading. And as you can guess, the strength of the smartphone will only grow and grow. Take a look at the projected 24.3 exabytes per month in 2019. (In case you’re like me and needed to double check, an Exabyte is a quintillion bytes. 1000^6). Layman’s terms: A LOT of information!And in case you’re still not sold on a mobile app, here are a few more stats from Business Insider that might surprise you:It’s not just for the kids! 1 in 4 mobile shoppers is over the age of 55.Men shop as much as Women! 22% of men made purchases from their smartphones, compared to 18% of women.Millennials (ages 18-34) spend around $2,000 a year on e-commerce.*** stats ***5. Get Social Via Social MediaSearch is only one piece of an online puzzle. Social media is another large chunk that you can’t afford to ignore. You can’t do anything without being engulfed in some sort of Social Media Platform. Facebook. Twitter. Instagram. Pinterest. YouTube. Our social lives now revolve around social media. The last aspect of creating your online presence is to get social.As of 2017, there are almost 2.8 billion social media active users. Facebook, Twitter, Instagram, YouTube, and LinkedIn are just a few of many social platforms being used globally. The good news is that you don’t have to be on every platform. However, you should be on at least a few. This gives you enough time to set up profiles on which you regularly post and engage on. Here are few stats about today’s social media that will blow you off: Facebook:Facebook is the largest platform businesses use to attract customers boasting 99% of top brands. There are now more than 50 million businesses are now using Facebook Business Pages and you can see why 70% of business-to-consumer marketers acquired customers through Facebook.”Creating an online presence on Facebook is an asset in its own right.” – Jonathan Czaja, Facebook Director of Small Business for North America.Twitter: Twitter is right behind Facebook with 97% adoption of top brands. With around 330 million active users, your business can benefit tremendously by having a twitter online presence. And with 67% of Twitter users likely to buy from brands they follow on Twitter, your business will nowhere have to go but up.Instagram: If you’re wondering if your small business should be on Instagram, then have a look at these impressive numbers:800 million monthly active users and 500 million daily active users77.5 million active users in the US95 million photos and videos are shared on Instagram per day.40 billion photos and videos have been shared on the Instagram platform since its conception.25 million business profiles using Instagram worldwide up from 15 million.https://www.wordstream.com/blog/ws/2017/04/20/instagram-statisticsOn top of that, brand engagement on Instagram rates the highest of all social media outlets with 4.21%. Instagram can bring a lot of followers and attention if you do it right. And what’s important to remember is that:followers and likes = potential customersPinterest: Pinterest is known as a queen of social media thanks to the overwhelming number of women users. It has more than 150 million monthly active users.Pinterest is quickly becoming online gold for businesses. 69% of top businesses are now pinning their product with their Pinterest online presence. Catching the eye of your potential consumer using visuals is key to this online addiction. And now with new buy now button businesses can really reel in new customers.72% of Pinners use Pinterest to decide what to buy offline. And 87% of PInners have purchased a product because of Pinterest. https://blog.hootsuite.com/pinterest-statistics-for-business/Modern day technology is moving fast, and businesses looking to build a loyal audience need to invest in lead nurturing. Some achieve great results overnight (companies with large marketing budgets), as a result, most lose out because they fail to follow-up. It would be better to take things slow and nurture your leads over time. Your “nurtured” leads will then turn into loyal customers and raving fans. Social media has a treasure trove of benefits to help you grow your business. You can do this consistently by adding valuable and authentic content to all your social media campaigns and email follow-ups.Dedicating yourself long term will achieve more optimal results during your social media marketing efforts.Tip: Social Media is a round-the-clock enterprise and in order to hit global audiences, you must manage and schedule your updates according to different time zones. Choose to automate your posts to stay in the forefront. Social media is all aboutbeing active.6. Content MarketingContent marketing is an important way to advertise your products on the internet and receive a backlink for your website. Content marketing is a long-term strategy that uses content (in a variety of formats) to build a stronger relationship with your audience, capture their attention, improve engagement, and improve brand recall. Content marketing has grown to be such a profitable investment for companies of all sizes that 73% of brands now hire someone to help manage their content strategy.I can’t think of any business that wouldn’t benefit from more website traffic, more recurring website traffic, a great sense of trust between the customer and the brand, and a reduction in the cost of customer acquisition and marketing.The best part about content marketing is that it doesn’t cost a lot. It sticks around, constantly generating traffic and leads. And it’s something your audience is actively looking for.They want content.They want answers to their more pertinent questions.There may very well be huge brands stacking the content in various industries, but that doesn’t mean you can’t compete. You just need to create better content and be the more reliable resource for your audience to grab their attention.7. Final Words”Good websites get applause. Great websites get business.”Here are a few takeaways:A great way to differentiate yourself is to find ways to continue great relationships and support with online customers. Let them know you care and that they are appreciated.You are the expert of your product. And even online, special preference will be given to local business. Don’t miss the opportunity to remind people how available you really are.Make sure your online presence is all that it can be. Again, there are cost-effective ways to look like you really know what you are doing. Looking established will set you apart right from the start.If you take your online presence seriously, there is no better way to compete with “the bigs.” In fact, it is entirely possible to take a bite out of larger competitors’ volume.8. How can Rudra Innovative Software help you?Rudra Innovative Software is a leading development company with a progressive and extensive work experience for over 8 years. We are specialized in creating bespoke websites, software & mobile apps specific to our client’s requirements and also provides online solutions for better web presence and online marketing. We have successfully delivered over 4000+ projects to 750+ clients worldwide. Established in January 2010, we have adopted the modern trends and techniques of online services, continually offering the most up to date and bespoke services.We understand your website is central to your brand identity, reputation and how customers perceive you. We take the time to understand your business and create a strategy to fulfill your commercial objectives.It’s this partnership model that not only results in the growth of your business online but is the key reason why so many of our clients have kept coming back to us over the past 8 years. From SMEs, startups to the most recognizable global corporations, we’ve played a crucial role in the growth of our clients’ online presence.The Rudra Innovative Software team are truly talented professionals and (we like to think) jolly nice people so please do get in touch https://www.rudrainnovative.com/contact-us/ or view our work https://www.rudrainnovative.com/portfolio/.