Abstract In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. The online shopping is one type of marketing were the marketing conducted through interactive online computer systems, which link consumers with sellers electronically. This study investigated among online shopping is the best way to purchase any product easily. Result of this study examines to create the knowledge of online shopping. Keywords: – online shopping, technological change, electronically, knowledge                                     .INTRODUCTIONThe growth of the internet as a secure shopping channel has developed since 1994, with the first sales of sitting album “Ten summoner’s tales”. In 1994 the germen company inter shop introduced its first online shopping system. Though surprising, pizza hut was the first online retailer during a 1994 test phase in Santacruz, California,” All location” option was put in 2007. In 1994 Amazon launched its online shopping site. eBay was founded on September 3, 1995. This study first provides a theoretical and conceptual background of online shopping. Then it explains online shopping meaning, different kinds, merits and demerits etc. Finally, it motivates the online shopping behaviour among the people.  REVIEW OF LITERATURE1.M. Mahesh Kumar, Shobha. P.G(2015), conducted a study on,” online shopping behaviour among higher education students with special reference to Palakkad, Kerala, India”. The purpose of this paper is to examine buying behaviour of online shoppers in different age groups. The study brought to therefore that online shoppers are young, highly educated, active, inventive, and are expert users of the internet.2.Dr. Gopal. R, &Deepika jindoliya (2016), conducted a study on,” consumer buying behaviour towards online shopping”. This research article examines, to analyse studies done by various online channels consumers use when they are in a particular stage of the buying decision process.3.Vikash and Vinod Kumar (2017), conducted a study on,” Consumer perception toward online shopping “. The results of the study supported that the customers perceive online shopping with positive frame of mind and show that the emergence of various factors pertaining to online shopping.4.Karim (2013) conducted a study on online shopping behaviour of customers and documented that online vendors can assure their consumers for transaction security and avoid long delays in completing online orders and the hassle of returning goods for better online shopping experience.5.Morris (2013) conducted a study on ‘More Consumers Prefer Online Shopping’ Shoppersincreasingly want what’s called a “seamless Omni channel experience,” meaning one in which retailers allow them to combine online and brick and mortar browsing, shopping,ordering and returning in whatever combo they would like.

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