1. 1 INTRODUCTION TO THE STUDY
Consumer Perception is how information is collected and categorise. Perception is affected by the sum of contact to a inducement and by single reading. If the same consumer encountered that information frequently and from many beginnings. so the consumer’s attitude toward dairy merchandises might alter plenty to act upon how frequently the consumer chose yogurt as a breakfast nutrient. The following measure is researching what these consumers will purchase. The importance of client satisfaction diminishes when a house has increased dickering power. IMPORTANCE OF CONSUMER PERCEPTION
The success of a concern depends upon its ability to pull and retain clients that are willing to buy goods and services at monetary values that are profitable to the company. Consumer perceptual experience describes how clients and possible clients view a company and its merchandises and services. Consumer perceptual experience is of import to concerns since it can act upon consumer behaviour. which finally affects the profitableness of a concern.
Many concerns spend big sums of resources to act upon consumer perceptual experiences. Businesss frequently conduct market research to derive insight into consumer perceptual experiences and penchants. Understanding how and why consumers make the picks they do is built-in to supplying merchandises and services that will be in demand and advancing those merchandises and services efficaciously. Factors impacting consumer perceptual experience
Although a consumer’s perceptual experience of a merchandise or service is at least partly based on his existent experience with the good. a important sum of market research suggests that a consumer’s position of a merchandise is besides conditioned by a assortment of other factors. From really concrete factors of monetary value and quality to less touchable factors such a consumer’s position of the manufacturer’s repute. experience with service and the quality of packaging and stigmatization. a figure of complex and interconnected psychological factors determine a consumer’s perceptual experience of goods and services. Factors impacting consumer perceptual experience are as follows:
? Service quality
? Packaging and branding
1. 2 PROFILE OF THE COMPANY
Apple Computer. Inc is an American transnational corporation that designs and markets client electronics. computing machine package. and personal computing machines. The company’s best-known hardware merchandises include the Macintosh line of computing machines. the iPod. the iPhone and the iPad. As of July 2011 [ update ] . the company operates 357 retail shops in 10 states. and an online shop where hardware and package merchandises are sold. As of September 2011 [ update ] . Apple has late been the largest publically traded company in the universe by market capitalisation. and the largest engineering company in the universe by gross and net income. APPLE PRODUCTS
1. Mac Pro
The Mac Pro is a Intel Xeon-based workstation computing machine manufactured by Apple Inc. The Mac Pro. in most constellations. is the fastest computing machine that Apple offers. and is one of three desktop computing machines in the current Macintosh batting order. the other two being the iMac and Mac Mini. The machine is besides the footing for the Mac Pro Server. which bundles the Mac Pro hardware with Mac OS X Server as a replacing for the Xserve line of waiters. 2. Mac Book Pro
The MacBook Pro is a line of Macintosh portable computing machines introduced in January 2006 by Apple Inc. . and now in its 3rd coevals. Replacing the PowerBook G4. the MacBook Pro was the 2nd theoretical account. after the iMac. to be announced in the Apple–Intel passage. It is besides the high-end theoretical account of the MacBook household and is presently produced with 13- and 15-inch screens. although a 17-inch version has been offered antecedently. 3. iPad
The iPad is a line of tablet computing machines designed and marketed by Apple Inc. . chiefly as a platform for audio-visual media including books. periodicals. films. music. games. apps and web content. Its size and weight autumn between those of modern-day smartphones and laptop computing machines. The iPad runs on Io. the same operating system used on Apple’s iPod Touch and iPhone. and can run its ain applications every bit good as iPhone applications. 4. iPod
iPod is a line of portable media participants created by and marketed by Apple Inc. The merchandise line-up consists of the difficult drive-based iPod classic. the touchscreen iPod touch. the compact iPod nano and the ultra-compact iPod shuffling. iPod authoritative theoretical accounts store media on an internal difficult thrust. while all other theoretical accounts use brassy memory to enable their smaller size ( the discontinued mini used a Microdrive illumination difficult thrust ) . As with many other digital music participants. iPods can function as external informations storage devices. iPhone
The iPhone is a line of smartphones designed and marketed by Apple Inc. The iPhone runs Apple’s Io Mobile runing system. originally named iPhone OS. The first iPhone was released in 2007 ; [ 1 ] the most recent iPhone. the 6th-generation iPhone 5. was released on September 21. 2012. [ 2 ] The user interface is built around the device’s multi-touch screen. including a practical keyboard instead than a physical 1. The iPhone has Wi-Fi and cellular connectivity ( 2G. 3G and 4G ( iPhone 5 merely ) ) . 6. Apple Television
Apple Television is a digital media receiving system developed and sold by Apple Inc. It is a little signifier factor web contraption designed to play digital content from the iTunes Store. Netflix. Hulu Plus. YouTube. Flickr. iCloud. MLB. television. NBA League Pass. NHL GameCenter or any Mac OS X or Windows computing machine running iTunes onto an enhanced-definition or high-definition widescreen telecasting.
3. OBJECTIVES OF THE STUDY
? To analyze the consumer perceptual experience degree towards the Apple merchandises in Coimbatore metropolis. ? To analyze the degree of satisfaction towards the quality of the Apple merchandises. ? To cognize the consumer sentiment towards monetary value offered by the Apple merchandises.
1. 4 SCOPE OF THE STUDY
Apple is the most celebrated digitize client merchandises company. The company’s merchandises and services include iPhone. iPad. Mac. iPod. Apple Television. a portfolio of consumer and professional package applications. the Io and Mac OS X runing systems. iCloud. and a scope of accoutrement. service and support offerings. The present survey purposes to analyze the consumer perceptual experience towards Apple merchandises in Coimbatore metropolis. The survey is descriptive in nature. Merely 90 respondents are taken for this survey. This survey besides reveals quality. service. monetary value. assorted maps and ground to prefer the Apple merchandises etc. .
1. 5 LIMITATIONS OF THE STUDY
? The survey is confined to the respondents of Coimbatore metropolis. ? The survey is conducted within a peculiar period of clip. So the aggregation of information will non be suited for all clip. ? Due to clip restrain merely 90 respondents are taken for this survey.
Chapter – II
REVIEW OF LITERATURE
1 ) S. Ghose ( 2011 ) “A survey on consumer perceptual experience towards Apple merchandises with particular mention to Bangalore city” . The chief aim of this survey is to analyze the behavioral facet of Apple merchandises among the consumers and its overall satisfaction from the peculiar country. His survey besides reveals Apple was formed a new trade name in a really competitory and fast-evolving industry. Tracking the development of that trade name would be one of the cardinal challenges of the new company. After findings of this survey he concluded most of the respondents are preferred the Apple iPhones.
2 ) S. Soma Sekar ( 2011 ) “A survey on consumer purchasing behavior towards Apple merchandises in Calicut” . The chief aims of this survey is to cognize consumers purchasing behavior of Apple merchandises in the peculiar country. In this survey he had surveyed 125 samples. He concludes that the long life is the chief factor to take the Apple Mac Book and Apple iPod.
3 ) Kumar ( 2012 ) “A survey on consumer perceptual experience towards assorted types of Apple merchandises in Jaipur city” . The chief aims of this survey is to cognize the degree of satisfaction towards the Apple merchandises in the peculiar town. His survey reveals the company to go a lead thought in nomadic phones. mac books and iPod seizes 69 % of the market. and go one of the top three in the industry. After findings of the survey he concluded most of the respondents largely preferred the Apple iPhone. iPod and Apple Tv.
4 ) G. Amith Singh ( 2012 ) “A survey on client perceptual experience towards Apple 5g Mobiles in Mumbai region” . In this survey he had surveyed 175 Apple 5th coevals Mobile users. The chief aim of this survey to cognize the factors act uponing to choose the Apple 5g Mobiles and its overall satisfaction. His survey besides reveals Apple 5g Mobiles to be different. and to speak to clients non about French telephones or manner. He concluded most of the respondents are satisfied the Apple 5g Mobile for its assorted options.
Chapter – III
Research methodological analysis is a manner to consistently work outing the research job. It is a scientific discipline of analyzing how research is done scientifically. It is necessary for the research worker to cognize non merely the research method or techniques but besides the methodological analysis. Meaning OF RESEARCH:
Research refers to a hunt for cognition. Research is a scientific and systematic hunt for pertinent information on a specific subjects. In fact research is an art of scientific probe. Harmonizing to advanced scholars Directory of Current English. Meaning of research has been laid down as “A careful probe or enquiry specially through hunt for new facts in any subdivision of knowledge” . Definition:
Harmonizing to Redman and Mory “Research is defined as a systematized attempt to derive new cognition. RESEARCH Design:
The survey undertaken was descriptive in nature as it provides description of the province of personal businesss. as it exists at nowadays to Study on a survey on consumer perceptual experience towards Apple merchandises in Coimbatore metropolis. SAMPLE SIZE:
90 samples are taken for this survey.
Simple random sample technique is used for this survey.
NATURE OF DATA:
The information was collected by utilizing both primary informations and secondary informations which is used for the survey. METHOD OF DATA COLLECTION:
There are two types of methods of informations aggregation used in the survey. a ) Primary informations
B ) Secondary informations
A ) PRIMARY DATA:
Primary information was collected by straight run intoing the respondents with the assistance of a structured questionnaire. It is the informations collected for the first clip and it is the fresh informations aggregation by the research worker himself. For the present survey primary informations was collected by agencies of a questionnaire. B ) SECONDARY DATA:
The secondary information was collected from the magazines. books. diaries mention and records and studies.
TOOLS FOR ANALYSIS
? Simple per centum analysis
SIMPLE PERCENTAGE ANALYSIS:
In this method. based on the sentiment of the respondents per centum is calculated for the several graduated table of each factor. Formula for simple per centum method:
Simple per centum method=x 100