Cash cattles: are units with high market portion in a slow-growing industry.
These units typically generate hard currency in surplus of the sum of hard currency needed to keep the concern. They are regarded as staid and drilling. in a “mature” market.
and every corporation would be thrilled to have every bit many as possible. They are to be “milked” continuously with every bit small investing as possible. since such investing would be wasted in an industry with low growing.Dogs. or more charitably called pets.
are units with low market portion in a mature. slow-growing industry. These units typically “break even” . bring forthing hardly adequate hard currency to keep the business’s market portion. Though having a breakeven unit provides the societal benefit of supplying occupations and possible synergisms that assist other concern units. from an accounting point of position such a unit is worthless. non bring forthing hard currency for the company.
They depress a profitable company’s return on assets ratio. used by many investors to judge how good a company is being managed.Dogs. it is thought. should be sold off.
Question Markss ( besides known as job kid ) are turning quickly and therefore devour big sums of hard currency. but because they have low market portions they do non bring forth much hard currency. The consequence is a big net hard currency ingestion.
A inquiry grade has the possible to derive market portion and go a star. and finally a hard currency cow when the market growing slows. If the inquiry grade does non win in going the market leader. so after possibly old ages of hard currency ingestion it will devolve into a Canis familiaris when the market growing diminutions. Question Markss must be analyzed carefully in order to find whether they are worth the investing required to turn market portion.Stars are units with a high market portion in a aggressive industry. The hope is that stars go the following hard currency cattles.
Prolonging the concern unit’s market leading may necessitate excess hard currency. but this is worthwhile if that’s what it takes for the unit to stay a leader. When growing slows. stars become hard currency cattles if they have been able to keep their category leading.
or they move from brief stardom to dogdomMerchandises of HUL: -Personal wash: – Lux. Lifebuoy. Liril. Hamam.
Breeze. Moti. Dove. Pears and RexonaLaundry: – Surf Excel. Rin. Wheel & A ; Ala bleechDishwasher: – EnergyDisinfectants: – DomexFoods: – Kissan ( Jam.
Ketchup. Squashes ) . Annapurna ( Aata and salt ) .
Knorr Soups. Modern BreadIce-cream: – Kwality Wall’sBewerages: Tea: – Brooke bond. Lipton Coffee: – Brooke bond bru Beauty Merchandises: – Fair & A ; Lovely. Lakme. Ponds. Vaseline and Aviance Hair-Care: – Sunsilk naturals.
Clinic. Dove and LifebouyOral-Care: – Pepsodent and Close-upDeo spray: – Ax and RexonaWater Purifier: – PureitAyurvedic Personal & A ; wellness attention: – AyushDetail of Hindustan uniliver limited in BCG matrixCASH Cattle: -Need to more invest in certain merchandises. —– incursion in the toothpaste market is rather low.
around 50 % . Industry experts say that thanks to awareness and affluence in rural countries. there is a rush in demand with consumers graduating from ‘datum’ to toothpaste.Dogs: -HUL’s portion with trade names like Sunsilk dipped to 50 % ( 51. 5 % ) and in value footings to 45. 4 % ( 46. 5 % ) during the one-fourth.
—–HUL’s portion dipped from 25 % to 23. 1 % . Its value market portion dipped to 28 % during the one-fourth from 29. 6 % in April-June 2008. while Dabur’s portion increased to 10 % ( 9. 3 % ) and Colgate-Palmolive’sportion to 49.
5 % ( 47. 7 % ) .—– HUL’s market portion in the detergents class besides fell by 2. 5 % to 35 % in the one-fourth to June compared to the year-ago period. Question MARKS: -—– Fair and lovely has good market and can turn at good rate.
—– Dabur portion increased to 10 % .—– colgate and Palmolive portion increased to 49. 5 %Stars: -—— HUL still dominates the Rs5. 500 crore soap market in India—– 21 % market Growth.—– 53 % market portion—– taking market participant in fmcg.BY: Harmeet SehgalAmit Kalwani