The Background

An industry is a group of administrations bring forthing the same chief product/service or more loosely the group of administrations bring forthing products/services that are a close replacement for each other, for illustration the hotel industry or the fabrication industry etc.

The Undertaking

a ) Briefly describe the industry and take a reputed administration in that industry.

B ) You need to garner information on that peculiar administration within that industry/sector. Information is to be collected from a assortment of beginnings.

degree Celsius ) You are so required to bring forth a individual study that assesses the nature, success or failure, benefits of the invention within the administration.

vitamin D ) First manus informations on invention may be collected by agencies of interviews, electronic mails, studies or questionnaires from the administration. You may include employees, clients and any research workers related to the invention.

The Report

Your study should include an audit of how the invention procedure has been managed, by sing the undermentioned points.

a ) Approach adopted

B ) Measuring the execution mechanisms

degree Celsius ) Determine how the invention has improved the public presentation of the administration

vitamin D ) Make recommendations sketching the practical stairss necessary to better the direction of invention within the administration

vitamin E ) Outline how invention might be managed in the hereafter within the industry


Invention is really indispensable for all organisations as it is the factor which separates the best from the remainder, by adding value to the organisation or their services. Today, most organisations have recognized the importance of invention and these organisations are seeking to incorporate invention with their concern schemes.

Invention is largely inter-linked with engineering. The increased competition as a consequence of globalisation, has prompted most of the companies to introduce with the engineerings to remain afloat in the competition. Similarly, engineerings are assisting the companies to introduce new concern schemes and theoretical accounts. One illustration of such an invention which changed the concern universe is e-commerce. It re-defined the basic constructs of concern and the manner concern operates.

Creation of advanced thoughts entirely will non make any good. The success depends on doing the thoughts realistic and commercializing it. So, a good vision of the hereafter and an organisational civilization promoting invention are indispensable for success. A continuously advanced organisation will decidedly make a competitory advantage over others. One such organisation, which conquered the universe through their advanced thoughts is ebay. The assignment will be concentrating on the advanced schemes followed by ebay to go the universe leader in e-commerce.


Technology is already permeant in our lives and it affects us, both as consumers and as concern people. Businesss and consumers continue to encompass engineering and it has brought about evolutionary and radical alterations in the field. Electronic commercialism was such a radical alteration, which was triggered by the cyberspace epoch.

Gone are the yearss, where consumers had to travel to shops for buying goods and merchandises. e-commerce makes purchasing and merchandising of goods much easier. The chief advantage is that it has no defined boundaries, including clip zone and state. Now, a huge array of goods and services are available merely a mouse chink off. The figure of goods and services selling online are increasing every twenty-four hours. E-commerce is suppressing the audience throughout the universe. It is here to remain and will go on to alter the manner we do concern.

But merely a smattering of the companies were successful in making concern on the web because, the others neglected standard concern patterns such as good client service, strong fulfillment channels, and mark selling to the right clients. The companies with the right vision, such as e-Bay and Amazon, emerged winning in the competition. Bing the universe leader in e-commerce, my assignment will be concentrating on eBay.


eBay is unimpeachably successful as the universe ‘s on-line market place. With a community ranking in the 1000000s, it is the most popular trading topographic point on the cyberspace. It connects 1000000s of people by supplying internet platforms of pick for planetary commercialism, payments and communications. It was founded in 1995, and since so it has expanded by busying some of the strongest trade names including PayPal and Skype.

e-commerce can be of different types such as concern to concern, concern to consumer and consumer to consumer, and ebay is concentrating on consumer to consumer concern. The chief concern of eBay is on-line auction. It acts as an mediator between the procedure of purchasing and selling. Without a service like eBay, it would be hard for purchasers and Sellerss to come together for online concern. Even though it was n’t the first company to get down on-line auctions, it was the one which succeeded, and it maintained its top place over the old ages.

Fostering Invention

From a simple construct, this company grew to a planetary practical market by tackling the resources of the cyberspace, and it is invariably looking to increase its markets by supplying international sites and traveling into new markets. It is their good vision and new advanced thoughts that helped them in busying the premier topographic point. eBay is ranked among the top 20 advanced companies of the universe. It is continuously germinating and establishing new thoughts and tools for bettering their public presentation.

The company received the ‘National Medal of Technology and Innovation ‘ in 2007 for open uping the engineering that encouraged and supported on-line trade, enabling planetary entrepreneurship and the growing of the cyberspace worldwide ( ebay Ink, 2008 ) .

This assignment will be concentrating on the concern scheme of eBay as the invention, instead than the 100s of advanced thoughts and applications developed by the company.

The chief ground for the success of this company is its advanced thoughts. The company encourages the employers to come frontward with new thoughts and incorporates these thoughts into their services. The company conducts invention demo exhibition at regular intervals which gives opportunity for the employees to portion their advanced thoughts by constructing new applications and demoing them to the company executives. Many of the applications used in the eBay site, including eBay Mobile and eBay pulsation are developed through these invention exhibition ( ebay Ink, 2008 ) . The company besides presents Star Developer Awards for those who show the most advanced usage of eBay and PayPal platforms to better the user experience and client service ( ebay Ink, 2008 ) . And, the company has a Disruptive invention squad for working on the advanced thoughts developed by the employees ( Computerworld, 2007 ) .

eBay is presenting 100s of new applications twenty-four hours after twenty-four hours. Now, allow us discourse about some of the advanced thoughts and applications used by eBay.

· Acquisition of PayPal: PayPal is a company owned by eBay and it helps in fiscal minutess between the bargainers. It is integrated into the eBay site and it helps in doing the payment immediate and secure. The determination of eBay to utilize PayPal for payment was an advanced move, because it facilitated directing and having of payments in different currencies, which in bend was a blessing for international trade ( MacRae, 2005 ) .

· Acquisition of Skype: Skype is a communicating package owned by eBay which helps in the communicating between purchasers and Sellerss.

· Acquisition of is an on-line shopping site owned by ebay.

· Feedback system: It is the lifeblood of eBay. It is really a really simple system, but in a community based more on trust than statute law, it is the agencies by which purchasers and Sellerss make informed determinations about who to cover with and who to avoid ( MacRae, 2005 ) . The feedbacks are published on the eBay web site and are publicly available to anyone, so that one can look into a bargainer ‘s feedback before come ining into an auction.

· Applications: ebay is presenting new applications in their web sites really often in order to better the client experience. Examples include ebay pulsation, Jaast, ebay nomadic etc.

The eBay manner of pull offing

In this epoch of globalisation, invention is the key to the success of all organisations. In the instance of eBay, its online concern demands advanced thoughts from IT and concern. Here, I will discourse some of the direction schemes followed by eBay.

Integrating engineering with the concern squad is the most of import measure followed by eBay, which contributes to their success. This helps in making more chances to present new engineerings or to place alterations to the bing 1s. The concern squad and engineering squad are presenting a go oning watercourse of inventions into every procedure to better the user experience.

Another direction maneuver followed by the company is working closely with a few sellers to custom-make their merchandises. Normal merchandises will non be utile due to the immense volume of their concern. So they invite some sellers to their labs to work aboard with them. They besides encourage 3rd party developers to make applications for incorporating with the eBay system ( Information Week, 2007 ) .


The chief job they faced was that, because of the new nature of their concern, they did n’t had any function theoretical accounts or proven schemes to follow. So, they had to make their ain schemes and travel in an undiscovered manner, which in bend was a really risk measure. But, by constructing on the first-mover advantage to derive impulse, they went on to go the monopolies in their country of concern.

Another job they had to confront ab initio was the reluctance of people to shop across the net because of concerns sing informations protection and privateness. But, eBay was able to get the better of this job to make a community of 1000000s. The company besides won the award for the most sure company for privateness this twelvemonth.

As the concern blossomed, they faced more jobs. They no longer could utilize the ordinary platforms and applications because of the immense volume of the concern involved. They overcome this by fall ining with some companies to make platforms and applications specifically suited to eBay.


The factors which are really critical for this concern to last are rational capital in the signifier of creativeness and invention, client cognition and service, trade name equity and web site popularity, and womb-to-tomb client relationships. eBay is the impregnable leader in e-commerce, but I am afraid whether they can maintain up the dominancy. It is confronting tough competition from other companies like Amazon.

The nucleus concern scheme of eBay has ever been focussed on auction concern and the company was merely seeking to heighten the assortment and entreaty of the merchandises in its site. But over the old ages, consumer penchant had changed and they prefer more of a fixed monetary value for the purchasing points. Even though the company was cognizant of this alteration in consumer penchant, they were wary of altering the long existing and profitable equilibrium between the purchasers and Sellerss and they refused to re-orient their nucleus concern theoretical account ( The New York Times, 2008 ) . But of late, the company is seeking to alter their concern scheme to get the better of the competition from Amazon, Google etc. Now the company is concentrating on variegation, by supplying merchandises and services that people prefer to execute on the cyberspace. The company is widening its skyline to other sections of e-commerce besides. Acquisition of online shopping site, and on-line telephone company, Skype are stairss in this way. So, penchant should be given to consumer gustatory sensations to retain its top place in the market.

Another job country for eBay was that, it tends to give more importance to Sellerss than purchasers. For any concern to win, client satisfaction is indispensable. So, it is high clip for eBay to alter its policy.

Another job is the troubles with its site. The eBay site is really complicated and it is really confounding for an ordinary client. A well-designed, easy to voyage, unlittered web site is really indispensable to motivate the clients to revisit the site ( Feather, 2000 ) . Furthermore people are no longer interested in shoping through all the sites. eBay has already recognised this job and they are working on some package to incorporate with other sites, so that the clients can see eBay listings on their personal web sites.

Keeping its client base will be the most of import challenge faced by the company in future. The increasing figure of fraud and illegal auctions is a major concern for the company. It will take to a decrease in its client base, if non dealt with.

Furthermore, the company has reached a phase of stagnancy. It is non able to prolong their growing rate and the gross revenues have dropped marginally. There is a bound to every growing and the company is making that.


The key to the success of any concern in this planetary small town is invention. The success narrative of ebay underscores its importance. The company which started with comparatively 0 net plus grew phenomenally to go the universe leader in e-commerce, by utilizing advanced thoughts and schemes. Knowing the importance of invention, the company developed a civilization which Fosters innovative thoughts, and by following the policy of go oning invention, the company was able to keep its first mover advantage.

Online auction was an undiscovered country when they started their concern. But, with the right airy ends, creativeness and invention, they overcame all the challenges to go the planetary market place for on-line auctions. But, as the engineering progresss twenty-four hours by twenty-four hours, invention has to be a uninterrupted procedure, and for this, it has to be integrated with the company ‘s concern scheme. So, ebay is a function theoretical account for all companies that wish to thrive.


1 ) Feather, F ( 2000 ) hereafter, Toronto: Warwick Publishing, p.258-261.

2 ) MacRae, K ( 2005 ) eBay Manual, Somerset: Haynes printing, p.45, 57.


3 ) Computerworld ( 2007 ) Mancini to hike eBay ‘s invention, [ online ] . Available from: hypertext transfer protocol: // ( Accessed on: 15/12/2009 ) .

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