Gender identity, regardless of whether the individual is either male or female, is maybe the most fundamental part of a person’s complete character. The first thing people tend to ask a woman when she is pregnant is whether the child is either a male or a female. Gender is so vital because of what the public or culture adds to it – the possibility that there are distinctive parts for males and females. Individuals are taught from an adolescent age on the commence that men and women play distinct roles and act a particular way. This conduct is all pieces of one’s physical cosmetics over which we have fundamentally zero control. Quite a bit of all individuals comprehension of being male or female originates from the information those beings are fed by the media. The world in which mankind lives in is a media-soaked world. The regular portrayals of gender, while developing enormously over the previous couple of decades, are still prone to stale stereotypes and typical misconceptions.French writer, philosopher, political activist, and feminist, Simone de Beauvoir, analyzes how women’s identity is being oppressed in the world of men. Beauvoir draws from ancient bibles to modern-day examples to showcase how women are portrayed as of now. Beauvoir says that;long before media even held an impact on the identity of women, real-life situations had an impact as well. “As I was growing up, I too was taught a woman’s role in life was that of the wife and mother. Almost all the adult women I knew did just that and most of the girls I grew up with repeated the pattern.” Before World War Two, it would have been unusual to witness a man changing a child’s diaper or empowering a child. Exercises like these were seen to be a woman’s task. It was further seen as the man’s role to be more on the disciplinary side of things while women were viewed as the gentle face of parenthood. The media has exacerbated these generalizations without acknowledgment, thus causing stereotypes between genders. Diaper commercials could be a case of this. In advertisements for Huggies, Pampers and countless other diaper brands, men are rarely cast. These advertisements dependably begin and end with a mother snuggling her infant and the infant crawling in their nappy. Commercials like these give viewers the idea that men don’t need to place exertion into dealing with their kid and that this is a woman’s job. Advertisements for items such as perfume, makeup, and various other beauty products also distort the expectations that women have for themselves. An example would be the 2012 ladies’ Gucci perfume advertisement. This commercial features a woman who is shown to be elegant and to possess womanly features including the long wavy hair, the fancy dress, the serene expression and the flawless skin. These advertisements feed the public farfetched body expectations for women.These commercials instruct us how to dress, look and consume. In the vast majority of commercials, females are shown either half or for the most part undressed with a body that everybody including the majority of men, desire. What’s more, since men desire that body for a woman, women must accomplish it. Australian intellectual and feminist Germaine Greer told the Times she trusts women are “losing out everywhere” due to a growing inclination to expel the significance of sex. “I’m sick and tired of this. We keep arguing women have won everything they need to win. They haven’t even won the right to be themselves.”This ties into the topic of how music distorts women’s expectations of themselves.Similar to the way media distorts, music also develops an image in the minds of humans saying that females need to be a particular way. In modern music, rap artists and other musicians often sexualize women. From dressing in a particular manner that usually portrays women as sex objects, to talking in alluring tones to acting and moving in an intimate way. This is the ideal portrait of them as sex objects.”Women’s bodies are frequently eviscerated and regarded as isolated parts. This sustains the idea that a woman’s body isn’t associated with her psyche and feelings,” indicates the sociologist, Erving Goffman. He states that certain body parts such as the woman’s breast, her buttocks or her legs are often emphasized. This identifies with the thought of sexism. As indicated by where the women are placed, it might coney male dominance. In some videos, the emphasis of body parts goes too far. For example, a woman needs to twist around to “show her ass”. The women in these music recordings are depicted as females who might ‘bend over backward’ actually and metaphorically for their man. In addition, the bowing of body parts passes on submissiveness to grant the man what he desires. In these rap music recordings, girls are dependably found in supporting parts adjacent to, behind and underneath male partners. This is done subtly obviously, however with examination one notices how these ladies are never depicted as solid, free, and vocation driven rather, their focus is completely on the man. Music videos like these compel women to feel they have to be similar to the women seen in those types of videos. Gender roles also play a role in distorting women’s identity. The distribution of gender roles goes back to the Industrial Revolution, which emerged in the nineteenth century. The men worked as farmers and understudies, while the few women who did work worked in factories and cottage industries. Men went to work each day to profit, while ladies dealt with the family. A massive number of the generalizations related to being a female originated from “The Cult of True Womanhood,” which is a thought that started in 1820. The four features of True Womanhood were devotion, virtue, submissiveness, and domesticity. These qualities conveyed into lessons from magazines and social/religious pioneers, who told ladies that their esteem lied in their virginity and that education other than religion would bring down their gentility. Gender roles came to be more specific during WWI. Pre WWI the stereotypical colors for boys used to be pink, and the stereotypical color for girls used to be blue. Amid the women’s freedom development, girls preferred not to wear blue as a result of the color affiliation. Rather than eradicating the generalizations, blue turned into the color for young men. It wasn’t until around 1980 when gendered colors extended from clothes to diapers, toys, and that’s only the tip of the iceberg. Computer games were even considered unbiased until the point when they varied from the electronic aisle to the toy aisle. Since the toy aisles are arranged by gender, the video game organizations needed to pick a sexual orientation to market to. Video games are viewed as a boy’s occupation. Since young men were viewed as the more athletic gender, young men were advised to wear shorts and jeans. Since adolescent women were not seen as athletic, they were advised to wear dresses and skirts. These parts and generalizations that have been allotted for a reasonable length of time all come from similar guidelines laid out hundreds of years prior. With a public that is inevitably developing and transforming, it is essentially ludicrous to acknowledge rules from as far back as the sixteenth century.