Norse Airlines operate out of the Scandinavian Peninsula which consists of thee districts Sweden, Denmark, Norway and Finland. Scandinavian airlines once known as Norse Airline system ( SAS ) have been in being since 1946 and are said to be innovators in the industry. The air hose is the flag bearer for the country and boasts one of the best frequent circular plans. It has a huge fleet and flies on economically sufficient paths.

This research gives an in depth scrutiny of Norse air hose, describing on its effectivity through operation in this epoch of travel and air power by measuring its frequent circular plan, aircraft types, paths, comfortss offered onboard and on land and besides its departmental construction, inclusive of businesss associated with the bearer.


The followers are the research worker ‘s methods in completion of this paper. Due to geographic location utilizing primary informations aggregation methods prove disputing. However, the research worker emailed an on-line representative of the air hose to obtain information about its history which, was successfully answered and was utilized by the research worker. Secondary information was immensely used to garner basic informations about the air hose. The cyberspace was widely utilized in obtaining bulk of the information collected ; assorted web sites, electronic articles, diary and booklet were used.


Frequent Flyer Program

“ Every clip you go on a trip, you need a rental auto or a hotel adjustment, purchasing gifts or have a memorable experience, you should get down here. Through the EuroBonus programaˆ¦aˆ¦aˆ¦.and see the chances that exist. ” ( staralliance, 2012 )

EuroBonus is the name of the Norse frequent circular plan. It is a trueness card strategy where travellers earn points per stat mi, and because the air hose is a member of the star confederation their clients and rider obtain a broad array of chances, both in the in the air and on the land, national and international. The Star Alliance is “ the universe ‘s first and largest globalA air hose allianceaˆ¦aˆ¦A Founded in 1997, its name and emblem represent the five initiation air hoses, A Air Canada, A Lufthansa, A Scandinavian Airlines, A Thai Airways International, andA United Airlines. Star Alliance has since grown well and now has 28 member airlinesaˆ¦aˆ¦The CEO of the confederation is Mark Schwabaˆ¦.. ” ( wikipedia. , 2012 )

EuroBonus has four rank degrees. (, 2008 ) “ The entry degree is “ Basic ” , followed by “ Silver ” , which is attained by gaining 20,000 Basic points in a twelvemonth. Benefits include concern category check-in and excess luggage allowance on some flights, every bit good as 15 % excess fillip points on Norse Airlines ( SAS ) group flights. Following that is “ Gold ” , which requires 45 000 – 50 000 basic points depending of your state of abode ( 45 000 for Norway, 50 000 for remainder of the universe ) . Since 2010 it is besides possible to accomplish Silver and Gold position by taking a certain figure of SAS-flights. For occupants of Norway it is 20 and 35 single flight severally ( excl. Norse domestic flights ) . In Denmark Gold degree requires 50 one manner flights within 12 months. G

old benefits include all Silver benefits, plus priority security at certain airdromes, entree to SAS and Star Alliance sofas and a 25 % fillip on points on SAS Group flights. ”

There is besides an sole rank grade, called “ Pandion ” , “ which is awarded personally to 1500 selected clients by the CEO of SAS. Each Pandion rank is reevaluated annually, and you have to “ wing more than the pilots and crew of SAS ” in order to be eligible. In pattern the rank is awarded harmonizing to gross created for SAS by a individual circular instead than the sum of EuroBonus points earned. Benefits include guaranteed seats on SAS flights, even on to the full booked flights, and sole service. ” ( Bernd, 2008 )

The worth of winging with Norse air hose may be considered as measureless, as there is a wages for every type of circular on the continuum from purely concern to absolute pleasance, because one time you fly irrespective of the category, concern category or economic system, their EuroBonus plan allow riders to gain stat mis which can be used for hotel suites, auto lease and shopping in any finish that the air hose flies to.

Choice of Aircrafts

Norse Airlines go through strict procedures when choosing aircrafts, as they are both an international and a domestic bearer. When choosing aircrafts they have to believe of, the long-haul ( Sweden to Singapore, Tokyo and Bajeing ) and short-haul ( around Europe ) routes, the aircraft ‘s fuel efficiency, rider transporting capacity, among many other proficient and administrative criterions set by the air hose stakeholders.

SAS in choice of aircrafts besides spouse with the company Air Vault, an aircraft records direction company which AIDSs in scrutinizing the current fleet and rede on their position and do recommendations on what aircraft to buy, at what clip and from what company. They besides render some aid on future economic effectivity of the aircraft to company.

Selected aircrafts and Reasons

TheA Boeing 737A is a short- to medium-rangeA twin-engineA narrow-bodyA jet airliner, originally developed as a shorter, lower-cost twin-engine aircraft. The Boeing 737-600 series was used to replace the DC-9 and F28 aircrafts which were older and much smaller aircrafts. The B-737-700 series were bought to replace the DC-9 and MD-80 aircrafts on domestic service and besides those in Brathens. The B-737 aircrafts were besides selected as born-again options for smaller 737s ; they were given a single-class domestic constellation and are used on the largest domestic services.

TheA Airbus A330A is aA wide-bodyA twin-engineA jet airlinerA made byA Airbus. Versions of the A330 have a rangeA of 7,400 to 13,430 kilometers and can suit up to 335 riders in aA two-class layout or carry 70 dozenss of lading. The A330-300 aircraft was bought along with the A340 to replace the 767 on shorter intercontinental paths, giving 25 % lover runing cost per place kilometre these are long haul aircrafts. The A340s are used on paths to Asia where there are more concern category riders. The A319-100 series aircraft were bought to run out of Copenhagen on longer European paths, such as Greenland and Tel Aviv. A321-200, this aircraft allowed a higher kiss of peace on the busiest Eropean paths, such as London, Frankfurt, Amsterdam and Paris, every bit good as high paxon intra-Scandinavian paths. A340-313X, the SAS group started be aftering revamping its intercontinental traffic in 1996, driven by 767s holding to low kiss of peace and their inability to hale a full aircraft on the longest paths. They orderd A340-313X along with the A330 in an violative effort to increase intercontinental traffic by 50 % and in conclusion “ Airbus A320neoA is a series of enhanced versions ofA A320 familyA under development byA Airbus. The letters “ neo ” base for “ New Engine Option ” . The chief alteration is the usage of the larger and more efficient engines which consequences in 15 % less fuel ingestion, 8 % lower operating costs, less noise production and a decrease ofA N oxide ( NOx ) A emanations by at least 10 % compared to the A320 series harmonizing to Airbus ” (, 2012 ) . This aircraft was ordered along with the bing A319 and A 321, merely to let SAS to run an all-Airbus Fleet out of Copenhagen.

The CRJ900 aircraft was delivered in 2008 and 2009 as a replacing for the Dash 8. They are used on short-haul domestic and intercontinental services from Copenhagen. The air hose besides has 23 of the MD-82 ; they are the pillar of the Scandinavian ‘s short draw fleet

Sample Pictures the Airline ‘s current fleet

( Dueholm, 2010 )

New and Existing paths

The path an air hose fly is chiefly defined by the demands of the markets they serve, backed by the air hose ‘s fiscal, proficient and geographic ability to travel at that place. Norse air hoses presently flies to over seven international paths, arising from airdromes within the peninsula such as, Oslo, Copenhagen or Stockholm to Tokyo, Bangkok, Shanghai, Beijing Seattle, New York, Chicago and Washington DC among other, these are long draw paths. Existing Short draw paths includes those all domestic paths that serve the districts on the peninsula.

Norse air hoses are known as the universe ‘s fist air hose to run on trans-polar paths, illustration from Copenhagen to Los-Angeles. This polar service became popular in the 1950s and was a promotion putsch for the air hose, which became good known as a consequence. This path is still present today along with many other similar paths across the Atlantic that proves to be economically good to the air hose. Other present paths that are besides profitable to the air hose are those to the E seashore, to states such as Beijing-china, Japan and Singapore ect. a big per centum of Nordic travellers chiefly visit these states for concern and holiday.

New Paths

The air hose continues to seek to spread out its concern by winging to new paths or by adding excess flight times to bing paths, based on demand. The Airline “ is ever looking to function markets where there is high demand from Nordic Travelers. We see a favourable market state of affairs in North America and a peculiarly strong demand in the growing country of San Francisco and the US West Coast. The new path will profit concern and leisure travellers, Nordic imports and exports and has been extremely sought after by the concern community, ” says Rickard Gustafson, CEO of SAS Group.

“ Norse Airlines is go oning to spread out itsA web and will add an extra nine hebdomadal services to the US: a new six hebdomadal path between Copenhagen and San Francisco, get downing April 8, 2013 and a newA eventide going to New York three times a hebdomad as of April 1, 2013. ” ( Waymaker, 2012 ) However, Currently, SAS operates nonstop service from Copenhagen, Oslo and Stockholm to New York, every bit good from both Copenhagen and Stockholm to Chicago, and Copenhagen to Washington DC. These are transatlantic flights that a big per centum of SAS rider has expressed strong desirers for. Additionally, by popular demand, Norse air hose is conveying back the eventide flight Copenhagen to Newark These new frequences will supply even greater travel flexibleness for both concern and leisure travellers.

“ Norse Airlines ( SAS ) is go oning its enlargement in the Polish market by establishing a new service on October 29 between Copenhagen and A?odA? . When the new Copenhagen-A?odA? path goes into operation, Scandinavian Airlines will be offering more than 70 direct flights a hebdomad between Scandinavia and Poland, on eight paths ” ( ) Poland is an highly of import market to us, sing its propinquity to Copenhagen, ” says Joakim Landholm, main commercial office.

World Route Map

Domestic Route Map

( SAS, 2011 )

Facilities Offered, is an electronic booklet produced by the SAS group to breifly give travellers what to anticipate whet winging with the air hose, they province “ Onboard SAS ‘ modern and broad Airbus A330s and A340s there are a figure of specific characteristics that sets Scandinavian Airlines apart from its rivals. Norse Airlines is the lone northern European air hose to offer personal amusement screens across all categories, including audio/video-on-demand in Economy Extra and Business. SAS is besides one of few air hoses in the universe to offer a broad scope of magazines onboard, even in Economy. ” (, 2008 ) . Additionaly nevertheless, Scandinavian airlines offers a assortment of services both onboard and on ground.on wide installations includes repasts, electronic oulets, interne ect while on land includes dicouted rate on hotels, trnasportation complimentary bird ried and information desks.

Business category

Onboard Scandinavian airlines the degree of services received is dependent on the the category one flies. The three categories that exists are, economic system, economic system excess and bussiness category. The undermentioned comfortss are offerd to concern category travellers ; “ 20aˆ? broad, 74aˆ? long to the full recline-able seats that offer more than 60 aˆ? of legroom with constitutional massage map and several storage options. cocktails and refreshments before dinner service begins, dinner service is a three-course repast, each, cabin has a self-service counter country where riders can acquire drinks or light bites at any clip during the flight, with forenoon reachings, riders can take to hold breakfast service on board or take the breakfast to-go option alternatively. For amusement, each place has personal 10.4aˆ? picture screen with on-demand sound and picture amusement options, which includes films, picture games, audio channels ect. Power mercantile establishments for a laptop and noise-canceling headset and a complimentary agreeableness kit includes toilet articless, shoe bag, socks, and watering place merchandises and they are allowed two pieces of manus baggage, . ” ( Boostenall travel Network, 2012 )

Economy excess

“ SAS Scandinavian Airlines offers smooth and time-efficient travel solutions for both the modern concern traveller and leisure riders desiring that small spot excess. ” (, 2008 ) SAS ‘ Economy Extra riders receive a scope of Business category benefits, but at a much lower monetary value. These include ; comfy seats that are wider ( 47cm/18 ” ) and has more legroom with about a meter ( 38 ” ) and constellation of 2-3-2 to guarantee riders maximal comfort. Manually adjustable cervix rests the specifically designed and ergonomic. Check-ins at Business category counters Fast Track through security ( where available ) and enjoys precedence embarkation, greater luggage allowance, including one extra piece of manus baggage to take onboard. Entertainment is besides provided via to the full equipped seats with a 6.4 ” personal screen that offers audio/video-on-demand, laptop power mercantile establishments. During the flight, cocktail and bites are served ; a three class dinner and coffee/tea with cordials ; drinks, fruit and cold bites between repasts ; and a light repast prior to set downing. All Economy Extra riders besides receive a personal H2O bottle for improved well-being.


“ Norse Airlines prides itself on its high degree of service and attending to client satisfaction. The air hose provides one of the most comfy Economy cabins for riders going to and from Europe, with a broad 2-4-2 constellation. Economy seats are considered to be among the most comfy and widest in the sky, with a place pitch of 81cm/32 ” and breadth of 45cm/17 ” . SAS is besides one of the few air hoses to let progress place reserve in Economy. Economy riders experience convenient check-in as they may take to look into in online before they travel or instead, for excess convenience, SAS Self Service check-in booths and luggage bead installations are besides available at most airdromes. For amusement all seats are equipped with a 6.4 ” personal screen that offers a broad scope of films, music and picture games. It is besides possible to watch landing and take-off unrecorded. Economy riders enjoy a broad choice of magazines onboard. Economy are served a cocktail and bites, followed by a three-course repast, coffee/tea and cordial. During dark flights, a breakfast is served before landing, and on twenty-four hours flights a cold repast. Between repasts riders are invited to assist themselves to juice, H2O, bites and sandwiches. In Economy, all drinks served with the repasts are complimentary. Alcoholic drinks between repasts can be purchased.

On land all concern category riders get to utilize SAS sofas and do usage of the fast line through security. All riders get to bask discounted rate at hotels affiliated with the star confederation trade name, viz. Rezidor Hotel Group, they operates the brandsA Radisson Hotels, A Regent International Hotels, A Park InnA andA Country Inns & A ; SuitesA inA Europe, Middle East and Africa ( EuroBonus card must be presented as cogent evidence ) . With anterior notice, all travelers/visitors to Copenhagen acquire to bask complimentary shuttle service from the airdrome to any point within the town as a portion of the “ visit Sweden experience ” regards of the state ‘s touristry commission. Finally, the air hoses rider besides get to bask all the benefits offered by their star confederation spouses these besides include auto leases from companies such as Avis, Hertz and Sixt.

A typical place map of the Scandinavian air hoses Airbus A340-300 ( 343 )

Departmental Structure

“ Our employees are our most valued resource and at SAS we want to recognize the potency of our staff through good leading and cooperation towards common ends. Our directors must populate upA to the SAS Group Promise and Priorities and move harmonizing to SAS Role Model. OurA leading manner must be: Consistent, Straightforward and Reliable ”

Norse air hoses soon has a huge sum of employees, the largest per centum of which were ramp attenders, nevertheless, with the debut of the incline snake the adult male power facet of this was drastically cut. The ramp serpent is a luggage trucking, lading and unloading truck developed by SAS applied scientists to cut down the physical strains experiences by incline attenders, the success of this equipment in 1998 saw an 80 per centum ( 80 % ) decrease in incline attenders, because where the company once needed up to twelve attenders to lade or drop lading, with the helper of the inclines snake they would merely necessitate four, merely two individual each to run the inclines snake two ramp serpents per aircraft. This has proven good to the SAS group because even though the innovation was dearly-won, it saved the company one million millions in future disbursals of using new incline attenders and medical measures associated with them.

Picture of the Ramp Snake

Norse air hoses prides itself with some of the most beforehand trained air power technical/maintenance specializer, as they own run a preparation installation that provides proficient country preparation for all care forces that are employed with the company. By making this the SAS group ensures that all employees are internally trained and competent to transport out the responsibilities required of them, the “ SAS manner ” .

The administrative section, this includes all selling squads, client service reps, human resource squads, pay-roll clerks, comptrollers, travel and check-in agents, directors and managers ect, that AIDSs in advancing the Scandinavian air hoses trade name and aid clients and riders to be to the full informed and bask a singular experience across the universe. All these individuals are besides to the full trained the “ SAS manner ” and by making this the quality of the produce/experience is preserved. The SAS group believes that each employee should hold basic cognition of what the trade name stands for and the lone manner to guarantee this is to educate employees themselves, hence a SAS employee in America or Japan must be trained the “ SAS manner ” regardless of the linguistic communication, geographics or civilization.

The In-flight crew, pilots and cabin crew ; these employees are non considered a “ section ” but are a subordinate of the human resource. The human resource depart is to the full responsible for using and developing all cabin crew employees and brief pilots on how to assist present courtesy the “ SAS manner ” . The in-flight crew has the power to heighten a rider ‘s experience or wholly destruct it, hence flight attenders with or without anterior experience are retrained to present the Norse hospitably during flight. The SAS group believes that the in-flight experience is a major finding factor on whether or non a rider will stay loyal to the air hose.


Up on finishing this research the research worker recommends the following for Scandinavian air hoses:

Better deferenciate between economic system excess and concern categories, interms of the amenties they receive. The research reveals that that riders winging in econmy extra fundamentally get the same installations offered on board and on land as those winging in concern category. In making this more encomy excess riders will take to upgrade when winging and finally boast net incomes.

Increase manner of gaining point on the EuroBonus frequent circular plan. Presntly passengers merely earn points when they fly, nevertheless, can deliver points at auto lease and hotels associasted with the air hose. Passengers should be able to gain points vai these same redeemable entities.

Reduce the repast functioning on short draw battles. Passengers winging within shart draw finish ( within Europe ) should non be served three class repasts along with bites and in some instances heavy breakfast, alternatively the research worker propses a varieaty of bites and hot or cold bevearges. This will assist to cut down the air hose ‘s outgo.


Scandinavian Airlines System ( SAS ) is the national air hose for three states – Denmark, Norway and Sweden. The bearer is based in Stockholm, Sweden and flies both domestic and international paths, ( long-haul and short draw finishs ) . There are three hubs: Copenhagen Airport, Stockholm-Arlanda Airport, and Oslo Airport, Gardermoen. It is a extremely rated air hose, picking up legion industry awards each twelvemonth including Europe ‘s most on-time air hose in summer 2010.

The air hose was founded in 1946 and said to be innovators in the air power industry. They are now a portion of Star confederation, and their riders get to bask non merely their EuroBonus frequent circular plan, but besides all that the star confederation squad offers.

The air hose has a huge fleet, winging to legion finishs across the universe. The three degrees of winging that exist are: Economy, Economy-extra and Business Class.

The air hose internally trains employees of all sections to guarantee trade name quality and optimal rider experience for travellers.

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