I kindly ask you to consider my application for the Director
of Enrollment and Marketing position at the San Diego French-American School. I
am a
motivated and driven professional with a solid background in multicultural and
bilingual schools. My qualifications and achievements prove I will be a
valuable asset to your team. Backed by my superior organization and leadership
talents, I am prepared to excel in connecting with a broad range of individuals
to drive SDFAS interest and enrollment.

I have been praised for being energetic, proactive, collaborative,
creative, versatile, and a strategic
thinker with superior
interpersonal skills. As the Dean of Students of
the high school at FASNY, I foster high
ethical standards and confidentiality. In addition,
I love innovation and am attached to develop best practices. I am process
oriented without losing sight of the set goal. I demonstrate superior
written and verbal communication skills in French and in English able to
deliver high-impact presentations.

For more than 15 years, I
have hired, coached and directed teams conducting evaluation and delivering
feedback to improve performance. I am a team player and demonstrate daily the
ability to motivate others. Over the years, I learn how to efficiently lead and


I possess a vast
knowledge of the French curriculum from Nursery to 12th grade,
having worked in preschool, primary and secondary schools. I understand the culture of the schools I worked for and the
broader educational environment. At
FASNY, I am working closely with the College Counselor Department and am aware of
the expectations of Colleges and Universities worldwide. At ISTP, I have worked
in liaison with transition schools ensuring the placement of our students in
the best private and public schools locally and worldwide. I am an enthusiastic advocate of the cognitive, neurological, and
social benefits of bilingualism. I have witnessed what a bilingual school like
SDFAS bring to a child with a balance between inquiry-based learning, critical
thinking and analysis skills to develop inductive and deductive reasoning.

Working closely with the Admission Department at FASNY I am a
key person for the integration of new families. Approachable and knowledgeable,
I am always willing to go outside of my job description to help students and
families feeling welcome. I always enjoy
meeting with prospective parents and new students, demonstrating care, warmth,
and listening to what each individual is looking for to better meet
expectations. I have been working with
expatriated as well as local families and I have always been interested in trying to
understand changes that will challenges the school. I am always willing to brainstorm to find initiatives to develop
new pipelines to accelerate enrollment. At FASNY, I am in charge of the relation
with transition schools when expatriate are relocated. I send students’ files
with recommendation letters, organize mandatory testing and make sure the new
school knows about our curriculum to ensure the best placement. I have been
constantly working on retention, establishing strong relationships with students
and families. Since I have started as a Dean of students of the Secondary
School the number of students went from … to … with departure of students
only due to relocation.

Sales and marketing were central to my first position at FASNY.

I supervised the recruitment and admission process for the summer program for
three years in a row and exceeded admissions goals and quotas. In the last five
years, as part of the leadership team of the Secondary School, I have been
regularly involved with the communication and marketing departments. I am
directly involved in the internal communication, helping with the editing of
the weekly newsletter sent to the students and parents and the weekly bulletin
sent to the teachers.

My background in Sciences
and Mathematics give me the necessary skills to use tools to research, collect,
present and interpret data and statistics. At FASNY, I work
closely with the registrar and often use the data base for the Service des Examens as well as for
maintaining file on students, organizing the career fair, and handling
absences. I also work closely with the
Communication Department on the content of the school webpage. I have helped
FASNY to go from a paper based data management to a digital approach. I have
been involved in the creation of new digital forms, new website and often give
feedback on how to improve existing products. I have helped to centralize the process to make
it more efficient. Having experienced the challenges of
that transition, I am better equipped to anticipate problems with synchronization of different departments.

I always have been cost conscious
and run financially viable programs. With empathy and faithful to the core
values of FASNY I have developed academic support programs for students from
low-income families using Financial Aid provided by the school within the
allocated budget.

With a demonstrated commitment to achieving school goals, I
am looking forward to help shape the vision of the enrollment strategy at SDFAS. I would be proud to be part of the growth of your school and to develop its
visibility locally, nationally and

I welcome the opportunity to further discuss this position and my
qualifications with you.


Thank you for your

Respectfully yours,

Written by

I'm Colleen!

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