The bringing of higher instruction used to be sole to the populace sector in Malaysia. However, legislative alterations made in 1996 led to the coexistence of public and private higher instruction establishments. The democratization of higher instruction saw many private universities and university colleges being established throughout the state. The constitution of Malayan National Higher Education Fund and the preparation of Malayan Qualification Framework farther shaped the new signifier of Malayan Higher Education system.

The private higher instruction sector is now recognised as a strong subscriber towards run intoing Malaysia ‘s demand for human resources. At the same clip the outlook on private establishments of higher instruction to be the engine of invention and creativeness is lifting. Quality and value for money are two issues among the many emerging issues associating to the transmutation of Malayan higher instruction system. In conformity with the Malayan Private Education Act 1996, private educational establishments in this state are registered as private limited companies or public listed companies, like any other concern entity. And like any other concern entities, these organisations are net income motivated. Therefore in these organisations bottom-line indices such as gross revenues, net income, return-on-investment, market portion and overall fiscal public presentation is of importance. Meeting the bottom-line while offering quality instruction drives the private higher instruction sector.Creativity and invention plays a critical function towards accomplishing the organisation ‘s ends.

In the direction position, creativeness and invention in the organisation could be regarded as procedure invention and merchandise betterment ; and from the educational context point of view, educational establishment invention could take the educational institutional system and work procedure invention, and bettering the quality of instruction and policy. ( McRoy and Gibbs, 2009 )Creativity and invention in the organisation is critically related to the organisation ‘s cultural facets. In fact, organisational civilization has been identified as one of the indispensable factors that affect the efficiency and productiveness of an organisation ( Alas et al. , 2009 ) . It has been strongly advocated that through cultivating and maintaining civilization that is contributing to exciting public presentation betterment, the efficiency of organisations can be improved ( Gordon and DiTomaso, 1992 ) . Some facets of organisation civilization such as personal features and group behaviors are rather seeable, like promptness, friendliness, good idiosyncrasies are all seeable portion of a civilization. But what truly contributes or affects the organisational public presentation are the unseeable facets associating to public presentation traits such as being able to work as a squad, work towards concern the vision of the organisation, being able to understand the nucleus concern values and moralss of the organisation, and working towards client satisfaction.In this respect, this survey aims to look into the impact of organisational civilization towards the creativeness of academic staffs in one of the private higher educational establishments in Malaysia.

Background of Study

Private instruction is a fast development concern entity in Malaysia with more and more participants fall ining in. Bing a extremely service oriented concern organisation, these organisations must take into consideration the human relation factor. Therefore, the research worker believes that a survey in organisational civilization in private higher instruction establishments will supply information on its impact on the creativeness of the teaching staff of these establishments.The establishment being surveyed in this survey was founded in 1987, and offers a broad spectrum of academic programmes and preparations, runing from Accountancy, Business, Early Childhood Education, Information Technology, Japanese, Korean, Mandarin, and English Language. This establishment has earned a strong repute throughout Sabah for its successful commissariats of preparations in ICT and Languages. As an establishment of higher acquisition, this establishment continues to endeavor towards educational excellence in the old ages in front.

Statement of Problem

In most private establishments in Malaysia there are a good figure of decision makers as there are lectors. This is because private instruction is run as a concern.

Even lectors, apart from their academic abilities and accomplishments, must every bit be good in their administrative accomplishments. Lectors are frequently burdened with plentifulness of administrative work which they are non familiar with. Lectors are required to be class or capable directors instead than merely being lectors in the category. As class directors, they must be knowing about direction patterns.

Above all, they have an extra committedness to see that the concern of the establishment, every bit good as the profitableness of the establishment is taken attention of. In short, the public presentation of these private establishments depends on the direction abilities, creativeness, and the civilization portrayed by both the decision makers and academicians.Previous surveies ( Mukerjea, 2000 ; Alex, 2004 ; Chua 2004 ) found that most educational direction ‘s job resolution in the Malayan context still based on rigorous regulations and ordinances instead than originative thought. Staff depended a batch on occupation cognition, usual patterns and influence of higher-ups managing the day-to-day operations. Many resisted creativeness as they viewed themselves as they had ever been working in a stable environment and therefore it was sufficient to merely keep their position quo.There are staffs that do as what they are told and follow regulations without cognizing why the regulations exist.

When a state of affairs arises that does non rather fit the regulations, the staff does non cognize what to make. Staff who is stiff fails to research the impractical or even the unusual possibilities. As a consequence, ay establishment could hold lost its competitory border if the staff could non run into the outlooks of the clients. In order to heighten originative behavior, originative thought demands to be fostered deliberately and continuously through the civilization of the organisation.

Aim of Study

Many surveies have been made with mention to organisational civilization and its nexus to employee ‘s creativeness. However, most of these surveies were done on other concern organisations like fabrication, production, buildings, and many other industries.

There is barely any survey made on the instruction industry. This could be because instruction, be it public or private has been perceived as an organisation to run into the societal duties, and are non meant to be money-generating organisations. There is no distinct educational equivalent to the chief private sector aims such as net income maximization, end product maximization or merchandise variegation.Since it has been found by other research worker, that there is a nexus between organisational public presentation and cultural traits, the research worker is acute to carry on the survey on a private higher educational establishment to look into the impact of the organisational civilization on the academic staff ‘s creativeness.The consequence of corporate civilization on the staff ‘s creativeness of an organisation is rather wide based and may take to a figure of research inquiries. Even if the civilization is strong, the creativeness of the staff could be affected due to external events, which is non included in this survey. Thus, based on the intent of this survey, after careful considerations, the undermentioned research inquiries were formulated:What is the perceptual experience of the respondents with regard to the cultural strength of the organisationIs there a important impact of organisation civilization on the creativeness of academic staff?What are the organisational civilization factors that have the most important impact on academic staffs ‘ creativeness?Is there any important difference in perceptual experience sing the impact of organisation civilization on staffs ‘ creativeness in footings of gender, age, instruction degree, old ages of service, and one-year wage?

Significance of Study

As the competition in the educational field becomes greater and greater by the twenty-four hours, more and more operators are coming into the concern of private instruction. As the competition gets tough 1 has to look into all facets of being able to remain in concern.

This means that the pupils must be given choice instruction and besides an low-cost and sensible cost to do net income.Bing in the service industry, and besides complementing and supplementing the authorities ‘s attempt of holding an educated society, human factor will play a really of import function. One of the human factors in this type of organisation is behaviour which determines the civilization of the organisation. This survey will enable us to happen out the impact of organisational civilization on academic staff ‘s creativeness, which in bend will hold an consequence in supplying better service and thereby increasing the effectivity of the organisation. In the context of the organisation under survey, effectivity is a step of pupil accomplishment, class development, staff occupation satisfaction, and the net income which would ensue in overall public presentation of the organisation.This survey will be of import to this peculiar private establishment whereby they can concentrate on certain traits of organisational civilization to better on their organisational public presentation through academic staff ‘s creativeness.This survey will besides assist pupils and parents at big to understand the committedness of private colleges in supplying quality instruction, this will in bend besides help construct up the assurance of possible pupils overseas to come to Malaysia for their higher surveies which is being widely encouraged by the Malayan authorities.

Besides that, this survey will besides lend to the organic structure of cognition for farther researches on civilization and creativeness.

Model of Study

This survey is based on Denison ‘s Organizational Culture Survey ( DOCS ) .The DOCS is designed to measure an organisation ‘s strengths and failings as they apply to organisational public presentation. The study has 60 points that measure specific facets of an organisation ‘s civilization in each of the four traits and twelve direction patterns outlined in the Denison Model.Therefore, the dependant variable in this survey is creativeness of the academic staff. The dependent variable is controlled by eight independent variables that are the civilization traits: Engagement, Consistency, Adaptability, and Mission.

Figure 1: Conventional diagram for the theoretical model


AuthorizationTeam OrientationCapability DevelopmentCultural Traits


Core ValuessAgreementCoordination & A ; Integration


Hypothesis of Study


Create alterationCustomer FocusOrganizational Learning


VisionStrategic Direction & A ; IntentGoals & A ; AimsIndependent Variable Dependent Variable

Literature Review

Organizational Culture

Management bookmans have argued that civilization is an plus that can be leveraged to increase steadfast public presentation ( Denison, A 1990 ) . Historically, the word civilization comes from the Latin root colere ( to suppress, to cultivate, or to honour ) . In current literature, “ the manner we do things around here, ” for case, is a common definition of civilization ( Got and Sanz, 2002 ) . To associate the cultural construct to the organisational scene, Schein ( 1983 ) sees it as the form of basic premises which a group has invented, discovered or developed in larning to get by with its jobs of external version and internal integrating in which he so termed as “ organisational civilization ” .Similarly, Cole ( 1997 ) considered civilization as a two tiered set of “ shared values, norms and beliefs within an organisation ” .

On the surface it is the expressed civilization, which manifests itself in the ‘official ‘ organisational construction and communications. Beneath the surface it is the inexplicit civilization that direction and staff consider truly of import. Furthermore, Smircich ( 1983 ) defined OC as the societal gum that holds members in an organisation together. It expresses the societal ideals, values and beliefs that members of an organisation semen to portion.

These values or forms of belief are manifested in symbolic devices such as myths, rites, narratives, fables, and specialised linguistic communication ( Smircich 1983 ) .Schein ( 1985 ) besides pointed out that there may be several civilizations runing within an organisation: a managerial civilization, assorted occupationally based civilizations in functional units, group civilizations based on geographical propinquity, and worker civilizations based on shared hierarchal experiences. The organisation as a whole will hold an overall civilization “ if that whole organisation has a important shared history ” .Organization are expected to lend positively to the community by efficaciously turn toing the delicate balance of its stakeholders ‘ ( e.g. proprietors, employees, clients, society and authorities ) involvements.

Organizations which achieve this balance are frequently praised and admired, whereas those that do non are criticized and abhorred. Organizational civilization is frequently attributed to be one of the separating feature of organisations that achieve this balance ( Schein, 2004 ) .As organisations seek to pull off alteration in order to keep advantages and respond to external force per unit areas, the critical function that civilization plays in successful alteration is being realized. Hence, the involvement in organisational civilization stems from the belief that civilization influences behaviour, decision-making and organisational schemes and public presentation ( Denison, 1990 ; Kotter and Heskett, 1992 ) .

The Denison Organizational Culture Model

In this subdivision of literature reappraisal, the theoretical account that has been used by the research worker for this survey will be discussed.

As mentioned above, the Denison theoretical account which links civilization with public presentation, based on the four chief traits of concern civilization that is the involvement trait, adaptability trait, the consistence trait and the mission trait. In his theoretical account, each of the four traits is farther bomber divided into three classs as described below.Engagement is a cultural trait which is positively related to effectiveness ( Ahmad, 1998 ) .

He farther cites Denison and Mishra ( 1995 ) that the engagement of a big figure of participants appears to be linked with effectivity by virtuousness of supplying a corporate definition of behavior systems, and significances in a manner that calls for single conformance. The chief conducive factor of this trait is the edifice of human capableness, ownership and duty. For an organisation to hold this civilization, the direction must promote authorization, where persons have the authorization, inaugural and ability to pull off their ain work. By making so, the employees will hold a sense of belonging and duty toward the organisation. Participation gives the employees a sense of belonging or ownership that energizes productiveness ( Wagner and Hollenback, 1998 ) . Sharing of information among each other and with the direction in the organisation adds to the involvement trait. Giving employees entree to information about the company, its merchandises and public presentation is an of import portion of acquiring employees more involved ion decisions-making ( National Centre For Employee Ownership, 2002 ) .

Wagner and Hollenback say that a bureaucratic civilization invariably drives the people towards a care outlook and are non prepared to take rivals and hazards. The common feeling is that a bureaucratic system is that errors are punished more smartly than accomplishments are rewarded. Inward-looking and bureaucratic corporate civilizations non merely cut down profitableness and growing, they besides inhibit houses from making what is needed to do them into stronger competitions over clip ( Kotter, 199 ) . Block ( 1987 ) relates a instance at a pharmaceutical company where the director, upon taking over, restructured the organisation. He encourages the people to experience sceptered and responsible for the success of concern. The director had established a wages system where the wage of the employees was based on the profitableness of the dividing.

The employees made all the ain determinations about equipment, construction, working processs and public presentation standards and rating. Including the director himself all the fringe benefits were the same for all. The consequence of such engagement and authorization of the employees the division became profitable after two old ages and passed the 40 million dollar gross revenues in the 3rd twelvemonth after taking over.Team orientation is another constituent of the involvement trait. Importance is given to working hand in glove toward common ends whereby employees experience reciprocally accountable. Robins defines work squads as formal groups, made up of mutualist persons, responsible for the attainment of a end ( Robins and Coulter, 1999 ) .

They emphasize that merely formal groups can be work squads. Robins farther reiterate that a formal work group is capable of bring forthing positive synergism through co-ordinated attempt, where single attempts can ensue in a degree of public presentation that is greater that the amount of those single inputs ( Robins, 1998 ) . Teams are considered the primary edifice blocks of the organisation. Many companies are now utilizing organisation schemes that rely on teamwork and employee authorization instead than on traditional comment-and-control ; type of bureaucratisms ( Wagner and Hollenbeck, 1998 ) . Highly-involved single directors who understood the construct of teamwork to carry through undertakings should cognize how and when to utilize squad attack to work out job. He should be able to further teamwork with the unit and be capable of planing work so that it can be done by a squad. Valuing the part of the people he works with and admiting squad achievement are cardinal maps of director ( Eige, 2002 ) . Eige refers to the research on teamwork and its relation to public presentation by Petty and Beades, II, Chapman, Lowrey and Connell.

In that research, harmonizing to Eige ( 2002 ) , 12 organisations at two separate times found that a civilization advancing teamwork was strongly correlated to successful company public presentation. She farther refers to them by stating that the behavior in organisational civilizations that emphasizes teamwork, such as employees assisting each other, sharing information and resources, and working in a squad or group seem to rise organisational public presentation. In the determination by Robins and Coulter, they found Whole Foods Market Inc, the largest natural nutrients grocer in the United States, has been turning for 18 old ages by constructing a concern theoretical account that depends on squad work and liberty. Even engaging is done by a ballot, and the company ‘s financials are unfastened to all employees. In other illustrations, they have cited that organisations every bit varied as Burlington Northern, Knight-Ridder and Hewlett-Packard have found that squads eliminate waste, slash bureaucratic operating expense, excite thoughts for betterment and bring forth more end product per work-hour than make more traditional individual-focused work designs.In order for people to acquire affect in their organisation, directors must develop the employees so that the single capableness can be developed.

Denison defines capableness development as one where the organisation invariably invests in the development of employee ‘ accomplishments in order to remain competitory and run intoing ongoing concern demands. For an organisation to be strong in this constituent of the involvement civilization, directors must be able to construct the capableness of the employees into an of import beginning of competitory advantage. Researching the diverseness of the work force, and where necessary manager others in the development of their accomplishments, so that the organisation ever has a good “ bench strength ” , will heighten the capableness development of the members of the organisation. Most of import is that the director must be able to utilize wages and acknowledgment to actuate good public presentation, and urge capable people for publicity.

Robins ( 1998 ) suggest that employee stock ownership program as the pinnacle of the involvement trait. Employee stock ownership program are company-established benefit programs in which employees get stock as portion of their benefits ( Robin, 1998 ) . He farther cites that he achievement in organisational public presentation through employee occupation satisfaction and working motive in Polaroid, where 20 per cent of the company is owned by the employees. In Avis Corporation seventy one per cent is owned by employees and Weirton Steel is one hundred per cent owned by employees. He concludes by stating that Germany, France, Holland and the Norse states, and other states including Japan and Israel have traditionally practiced employee engagement for decennaries ( Robin, 1998 ) .

The adaptability trait consist of three sub-elements, viz. , being able to make alteration, to be client focused, and be able to promote larning. As Parsons refer to ( Morse, 1961 ) , who defines adaptation as the procedure whereby the environment is accurately perceived and thereby accommodating to the environment to accomplish ends of the organisation. He farther says that Members of the organisation must be able to interpret the demands of the concern environment into action.

An organisation that is antiphonal to alter and is prepared to take the challenges to follow new and improved ways is said to hold a good adaptable civilization. ( Mowday and Sutton, 1993 ) , in promoting accommodating to alter, says that although single and organisational alteration is by and large perceived as a menace, this perceptual experience is prevailing if the organisation civilization that the members portion accepts that sensed loss is portion of the alteration procedure and is a learning procedure at the person and group degrees. They further add by stating that the down payment for cultural alteration is uncertainness and instability which is capable of giving many dividends of adaptability and gives a new stable form of shared beliefs, feelings, values, and actions that should be continuously updated.In the consistence trait the nucleus values of the organisation and that practiced by the members of that organisation are of premier importance. If the nucleus values are in topographic point, so coordination among the members of the organisation and the ability to make an understanding will be achieved. As mentioned by Deal and Kennedy ( 1992 ) , values are the bedrock of any corporate civilization.

They add on to state that values a sense of common way for all the members of the organisation and besides act as guidelines for their day-today behavior. They emphasized their positions by stating that organisations are able to derive strength from shared values. Deal and Kennedy have besides outlined how shared values could impact organisational public presentation. They say that in wide footings, shared values move as an informal control system that tells people what is expected of them. To be more specific, they say, shared values affect public presentation in three chief ways. First, directors and others throughout the organisation give extraordinary attending to whatever affairs are stressed in the corporate value system. Second, down-the-line, directors make marginally better determinations, on norm, because they are guided by their perceptual experience of shared values.

Finally, they say, people merely work a small harder because they dedicated to the cause. But they besides warn that really strong values can ensue in obsolesce, opposition to alter the hazard of incompatibility.The mission trait provides an organisation to hold strategic way, definite ends and aims and most significantly a shared vision. A chiseled mission serves as a changeless reminder of the demand to look outside the organisation non merely for “ clients ” but besides for steps of success. A shared vision creates exhilaration and motive among the members of an organisation.

The Denison ‘s Model uses a round profile show where the average mark of the above four traits and their elements within each trait is featured and provides a powerful in writing representation of a director ‘s accomplishment and ability in pull offing in a manner that constructively impacts organisational public presentation. The four quarter-circles of the theoretical account represent the four traits. Each quarter-circles includes three indices are presented in footings of two implicit in dimensions, flexibleness vs.

stableness on the horizontal axis and external vs. internal focal point on the perpendicular axis. The reading of the graphical presentation is that an organisation that has a strong civilization ( 4th quarter-circle ) in the adaptability trait and the mission trait is has good external focal point. Whereas an organisation that is strong civilizations in the engagement and consistence trait are more internally focused. An organisation that has strong civilizations in the mission and consistence trait is stable.

On the other manus, an organisation holding strong civilizations in the adaptability trait and involvement trait are flexible. Typical illustrations of a strong acting organisation ( Figure 2 ) and the other a weak acting organisation ( Figure 3 ) are diagrammatically presented utilizing the Denison ‘s round profile.

Figure 2: Denison ‘s Circular Profile of a strong acting organisation

Degree centigrades: UsersUserDesktopBandar Kuala Lumpur-20121219-00979.jpg

Figure 3: Denison ‘s Circular Profile of a weak acting organisation

Degree centigrades: UsersUserDesktopBandar Kuala Lumpur-20121219-00980.


Creativity and Innovation in the Organizational Context

Creativity is frequently defined as the development of thoughts about merchandises, patterns, service or processs that are fresh ( alone ) and potentially utile ( holding direct or indirect value ) to the organisation ( Amabile, 1996 ) . Mumford and Gustafon ( 1998 ) suggest that creativeness could run from suggestions including incremental thoughts for versions to radical and major discoveries in the development of new merchandises.Creativity is progressively recognized as a cardinal constituent to success in the workplace ( Mumford and Licuanan, A 2004 ) .

Creativity can lend to success in footings of new merchandises, new services, and new processs to cut down costs, enhance quality, or optimise public presentation ( Getz and Lubart, A 2009 ) .There has been turning involvement in the designation and development of originative potency over the past decennary ( Malakate, Andriopoules, and Gorsi, A 2007 ) . In general, originative potency can be defined as the capacity to bring forth fresh, original work that fits with undertaking restraints ( Lubart, A 1994 ) . Work refers to all types of thoughts and productions.

This work must be novel in the sense that it goes beyond a reproduction or transcript of that which exists. In add-on to freshness, the extent to which a proposed thought fits with restraints is the 2nd defining constituent of creativeness. We distinguish originative thoughts from eccentric thoughts, which are besides novel, because originative thoughts take into history the parametric quantities of a state of affairs, the restraints.

Therefore, fresh productions that are in some manner utile and appropriate in a given context are originative.In organisational research creativeness has frequently been used interchangeably with invention ( Smolenski and Kleiner, 1995 ) . An effort to separate these constructs has identified creativeness as the production of fresh positions, thoughts or merchandises, while invention has been identified as the execution of these positions, thoughts, or merchandises, and as such invention involves creativeness ( Ford, 1996 ; Oldham and Cummings, 1996 ; West and Farr, 1990 ) .

The capacity to be originative is considered a latent ability, a potency, which can be solicited. The capacity to bring forth fresh, adaptative work is rooted in a set of specific psychological resources that come into drama during the originative act of bring forthing an thought or work of any sort. If the psychological resources exist for a given person, and are brought into drama in an optimum manner, the ensuing production should be really originative.The environment is considered a resource for creativeness because it can supply physical or societal stimulation to assist bring forth thoughts and to foster these thoughts ( see Ceylan, Dul, and Aytac, 2008 ) . Hunter, Bedell and Mumford ( 2007 ) , in a meta-analysis, identified several environmental factors that systematically influence creativeness, such as liberty in the workplace, positive supervisor dealingss, entree to resources, challenge, mission lucidity, rational stimulation, and top direction support.

Additionally, the environment evaluates creativeness through societal judgement. It is indispensable to bring forth originative work but it is besides indispensable to hold the original nature of one ‘s work recognized and appreciated by one ‘s equals or higher-ups.Cultural values are forces to increase originative believing for people. In add-on, society as an influential factor of creativeness can back up Godheads or advancing investing in cultural patterns. Societies can impact creativeness by Torahs and ordinances of helping and developing originative thought. Peoples get familiar with the construct of creativeness in society. For illustration, school system demonstrates the of import tools to promote creativeness and societal success.To set up culture-based creativeness, it is required to increase personal abilities, proficient accomplishments and supplying a conductive societal environment that stimulate creativeness.

When these achieved, creativeness becomes an look of human esthesia which makes creativeness an advantage look of the being values.

Relationship between Organizational Culture and Creativity

Organization ‘s civilization and creativeness neither practically nor theoretically is separated ( Guldenmund 2000, Reiman, 2001 ) . The civilization of a originative organisation is what a group comprehends to handle with jobs.

Research showed that creativeness is affected by organisational civilization and its subset. Even though organisational civilization is non the lone factor that affects creativeness, it is considered as one of the most of import ( Chang and Chiyang, 2008 ) .The interaction between civilization and creativeness is an issue for every concern. There must be right conditions and available resources for creativeness to emerge and boom. Indeed, the most prevailing beginning of creativeness stemming from civilization is people. Cultural values are forces to increase originative believing for people.A positive and unfastened civilization in the organisations leads to creative organisational environment with doing satisfactory results. Similarly, creativeness can non be flourished without an unfastened civilization and clime ( Florida, 2002 ) .

Diversity and interchanging the thoughts among employees is a beginning of creativeness. Internal organisation ‘s operation at the external orientation disbursals, are what civilization typically focused ( Cameron and Quinn 1999 ) .

Organizational civilization factors impacting creativeness

Organizational civilization standardized different factors of member ‘s behavior sing the manner they think, feel and act within the model of the organisation. Management and creative activity of civilization is peculiarly one of the most outstanding maps of organisation laminitis or leaders. In order to set up a originative civilization, a figure of organisational civilization factors impacting creativeness demand to be considered.

In this survey we put emphasized on four most of import factors of engagement, consistence, adaptability, and mission.


In this subdivision, several method-related issues are presented, including the information aggregation process and sample model, and research instruments.

Data Collection and Sample Framework

This survey trying method is based on the chance trying which is simple random trying attack. In this method of trying, each person has an equal opportunity of being selected.

This sampling ‘s advantage is its chance to bring forth a representative sample. This method is easier to carry on as clip and finance is constrained for this research. An invitation to finish the questionnaire was distributed electronically to all the academic staffs in the mark educational establishment. The email references of the academic staffs were acquired by permission from the Chief Executive Officer of the mark educational establishment. A sum of 90 academic staffs were identified to take part in the survey. 93 responses were received, for a return rate of 79 per centum.


The primary intent of this research was to analyze structural dealingss of four cultural traits to mensurate direct and indirect impacts to staffs ‘ creativeness. A study instrument was used to garner the informations needed to turn to the research inquiries.First, general information questionnaire was developed by the research worker refering to demographic information. Participants were asked to supply information with respect to their gender, age, old ages of learning experience, old ages of instruction in the establishment, and highest grade attained.Second, to mensurate organisational civilization, the Denison Organisational Culture Survey was used. This instruments includes four cultural traits viz.

, engagement, consistence, adaptability and mission, that are farther sub-divided into three classs each with its ain indices ( Denison, 1990 ) . The study is based on 15 old ages of research on over 1000 administrations and 40 000 persons. It has 60 points which focuses on four cultural traits that have a important impact on the administration.The concluding constituent of the instrument is a creativeness study developed by the research worker based from antecedently validated instruments of Amabile et Al ( 1996 ) , George and Zhou ( 2007 ) ; Gilson et Al. ( 2005 ) , James Kershaw ( 1996 ) , Tagger ( 2002 ) , Perry-Smith ( 2006 ) , Scott and Bruce ( 1994 ) , Zhou and George ( 2001 ) .

It has 20 points on staffs ‘ creativeness.All quantitative questionnaire points in subdivision 2 and 3 were measured with a five-point Likert-scale viz. : “ Strongly differ ” =1, “ Disagree ” = 2, “ Impersonal ” = 3, “ Agree ” = 4, and “ Strongly hold ” = 5. The reading of the response would be that if the respondent chooses a higher scale point in a individual point was regarded as holding a much stronger feeling as compared to one with a lower graduated table point. However, Question 15, Question24, Question 29, Question 39, Question43, Question 50, Question 58, and Question 64 are negative points and the marking had to be reversed to supply a positive consequence toward the state of affairs of remark.

Dependability of the instrument was established by both split-half and test-retest method. This was found to be.86 ( N=40 ) . Correlating the entire graduated table tonss utilizing Pearson ‘s Product Moment Coefficient of correlativity method assessed cogency of the graduated table. This was found to be.

84 ( N=40 ) . The subscale cogency was besides determined utilizing the same method the subscale tonss. This was.78 ( N=40 ) .

Datas Analysis

Analysis and reading of informations

In this survey, informations analyses were performed utilizing Statistical Package for Social Science ( SPSS Ver 20 ) to compare frequences, per centums, steps of cardinal inclinations of the independent variables on the four traits, viz.

engagement, consistence, adaptability, and mission traits, and the other independent variables like age, gender, old ages of working in the establishment, and educational making. Personal creativeness as perceived by the respondents were studied and analyzed every bit good.

Demographic informations of respondents

The findings indicated that about 51.2 % of the respondents were females, 29.

8 % were within the 30 to 34 age scope ( N = 84, M= 3.43, SD=1.72 ) , and 36.9 % of the respondents were Sabah Natives.

About 10.7 % of the respondents had 21 or more old ages of learning experience, while 19 % of the respondents have been with the organisation for more than 10 old ages for an organisation which is about 24 old ages old. This is the group that would hold created the civilization to be followed by the staying 81 % of the respondents.

Approximately 44.0 % of the respondents held unmarried mans degree. In footings of one-year income, 31.0 % of the respondents earn RM25,000.00 to RM30,000.00 yearly ( N = 84, M= 3.

1548, SD=3.1548 )

Table 1: Summary of academic staffs ‘ features ( N = 84 )






Std. Deviation



1Sabah Native3136.9Sarawak Native1113.1Others33.6Age20 – 2489.53.42861.7165825 – 292023.830 – 342529.

835 – 3989.540 – 441416.7Over 49910.7Old ages Teaching1 – 52529.82.47621.348596 – 102529.

811 – 151214.316 – 201315.521 – 25910.7Old ages Teaching In This InstituteLess than 21619.02.50001.

011982 – 52631.06 -102631.011 – 151619.

0Highest Degree AttainedDiploma1113.12.4286.88203Bachelors3744.0Masters2529.8Doctor’s degree1113.1Annual SalaryLess than RM22,0001619.03.

15481.64642RM22,000 – RM25,0001416.7RM25,000 – RM30,0002631.0RM30,000 – RM35,0001113.

1RM35,000 – RM40,00033.6More than RM40,0001416.7

The Impact of Organizational Culture on Creativity of Academic Staff

The organisational civilization, was quantified by the mark of 60 points utilizing a five-point Likert graduated table viz. : “ Strongly differ ” =1, “ Disagree ” = 2, “ Impersonal ” = 3, “ Agree ” = 4, and “ Strongly hold ” = 5. Each point was rated by respondents, so the reading of the response would be that if the respondent chooses a higher scale point in a individual point was regarded as holding a much stronger feeling as compared to one with a lower graduated table point.

Using SPSS the mean and standard divergence of the perceptual experience by the respondents of the four cultural traits of the organisation were obtained in order to analyze its strength. The average mark equivalent is interpreted based on the degree and scope as shown in Table 2 below.

Table 2: Degree and Range of Organizational Culture

ClassDegreeScope1Low1 – 2.332Moderate2.34 – 3.663High3.67 – 5The overall mean of all four cultural traits gives a values of 4.

01 bespeaking that the civilization of the organisation as perceived by the respondents is strong because based on the class degree in Table 2, it falls in the high class as it is above 3.67 ( 4.01 & gt ; 3.67 ) . Therefore utilizing the above Table 2, the strength equivalent of the civilization of the organisation can be determined. Table 3 below shows the overall mark of civilization of organisation. Therefore, harmonizing to the information set in this research, the Involvement Trait ( M=4.

27 ) , Mission Trait ( M=4.16 ) , and Adaptability Trait ( M=4.05 ) are extremely perceived by the academic staff, whereas Consistency Trait ( M=3.56 ) is perceived to be moderate.

Table 3: Overall Mark of Organizational Culture

Involvement CultureConsistency CultureAdaptability CultureMission CultureNitrogenValid84848484Missing0000Mean4.26903.55714.04524.


13Std. Deviation.18146.25001.20044.


505.866.484-.298Std. Mistake of Skewness.263.


122-1.024-.143Std. Mistake of Kurtosis.520.520.520.520Scope.




Table 4: Average Mark of the Four Cultural Traits of the Organization

Cultural Traits

Mean Score

Involvement Trait4.2690Consistency Trait3.5571Adaptability Trait4.0452Mission Trait4.1587

Overall Mean Mark



The mark of the perceptual experience of the respondents on their ain creativeness is as shown in Table 5. The overall mean of academic staffs ‘ creativeness gives a values of 3.80 bespeaking that the creativeness of the respondents is strong for it falls in the high class as it is above 3.67 ( 3.80 & gt ; 3.

67 ) .

Table 5: Mean and Standard Deviation of the Creativity step ( N = 84 )


50Std. Deviation.34238Discrepancy.117Lopsidedness-.099Std. Mistake of Skewness.263Kurtosis-.

661Std. Mistake of Kurtosis.520Scope1.50Minimum3.10Maximum4.60The organisational civilization is strong as perceived by the academic staffs who are the respondents.

The creativeness of the academic staff was besides high harmonizing to the informations received. The impact of organisational civilization on creativeness of academic staff is so assessed through Pearson product-moment correlativity coefficient Measures of scattering were computed to understand the variableness of tonss for the age variable. The following are the consequences of this analysis ; for organisation civilization: N = 84, M= 240.45, SD=5.70, while for creativeness: N = 84, M= 75.98, SD=6.

85. The consequence is shown in Table 6. Preliminary analyses are performed to guarantee no misdemeanor of the premises of normalcy, one-dimensionality and homoscedasticity. There was negligible relationship, positive correlativity between the two variables, R = 0.

191, n =84, P = 0.082. The sig-t is 0.191.

Since sig-t & gt ; I± ( 0.191 & gt ; .01 ) , fail to reject H0 and there is no important relationship between the sensed organisational civilization and creativeness at 0.

01 degree of significance. Although organisation civilization has a positive impact on the staffs ‘ creativeness, it is negligible in this sample.

Table 6: Impact of Organizational Culture on Creativity

of Academic Staff


DeviationDiscrepancyLopsidednessKurtosisStatisticStatisticStatisticStatisticStatisticStatisticStatisticStatisticStd. MistakeStatisticStd. MistakeEntire Perceived Organizational Culture8423.00229.00252.00240.

45245.6959232.443-.135.263-.369.520Entire Creativity8430.



099.263-.661.520Valid N ( listwise )84

Table 7: Correlations of Organizational Culture on Creativity

of Academic Staff

Entire Perceived Organizational CultureEntire CreativityEntire Perceived Organizational CulturePearson Correlation1.191Sig. ( 2-tailed ).082Nitrogen8484Entire CreativityPearson Correlation.

1911Sig. ( 2-tailed ).082Nitrogen8484A Pearson correlativity analysis conducted to look into the relationship among variables.

The result of the correlativity analysis indicates that the correlativities among the variables are negligible. The analysis shows that the four independent variables are positively correlated with creativeness. Adaptability trait is the most important positive correlated factor with creativeness, nevertheless the relationship is negligible.

Table 8: Correlations of the Four Organizational Traits

on Creativity of Academic Staff

Independent variable



Involvement Trait0.0050.967Consistency Trait0.1020.

357Adaptability Trait0.1560.157Mission Trait0.


The relationship between the creativeness of the academic staff and the independent variables

A Multiple Regression Analysis was used to look into which dimensions of creativeness were important forecasters. Multiple Regression provides a position of relationship between a set of variables and an result variable. This survey ‘s forecasters are involvement trait, consistence trait, adaptability trait, and mission trait.

On the other manus, the result factor is creativeness. To run into the aim of the survey a theoretical account has been developed. The theoretical account encompasses the forecasters and outcome factor. This theoretical account is helpful for directors of organisations to foretell the of import factors lending in creativeness. The theoretical account is as follows:Creativity = I±+ I?1 involvement trait + I?2 consistence trait+ I?3 adaptability trait + I?4 mission traitIn the above theoretical account, I± is the incline and I?i is the arrested development coefficient of each forecaster. Harmonizing to the theoretical account sum-up, 5.2 % of the creativeness discrepancy can be significantly explained by all four forecasters ( involvement trait, consistence trait, adaptability trait, and mission trait ) .

Table 9: Model Summary

ModelRoentgenR SquareAdjusted R SquareStd.

Mistake of the Estimate1.227a.052.004.34176a. Forecasters: ( Constant ) , mission, engagement, consistence, adaptabilityB. Dependent Variable: Average CreativityThe coefficient tabular array demonstrates prevailing factors foretelling creativeness. The most outstanding factors in foretelling creativeness, based on consequences, is adaptability trait as its T value is 1.

674 followed by mission trait and consistence trait. The ‘t ‘ value is the mistake degree nowadays in the theoretical account which takes creativeness as dependent variable and four variables as the independent.

Table 10: Factors Predicting Creativity


ModelUnstandardized CoefficientsStandardized CoefficientsTSig.BacillusStd. MistakeBeta1( Constant )17.98933.576.




239a. Dependent Variable: Entire CreativityThe association between creativeness of academic staff and independent variables ( age and one-year wage ) were explored by utilizing the correlativity analysis. Correlation analysis was used to depict the strength and way of the additive relationship between two variables. To run correlativity analysis, preliminary analyses were performed to guarantee no misdemeanor of the premises of normalcy, one-dimensionality, and homoscedasticity had taken topographic point. The correlativity matrix shows there are no important relationships between creativeness of the academic staff and, the age and one-year wage.

Table 11: Summary of the Correlation Matrix of Independent Variables

and Creativity


Pearson Correlation

Sig. ( 2-tailed )

Age0.1550.160Annual Salary0.1360.217There is a negligible relationship, positive correlativity between creativeness of respondent and their age, R = 0.155, n=84, P & lt ; 0.160. The sig-t is 0.160. Since sig-t & gt ; I± ( 0.160 & gt ; .01 ) , fail to reject H0 and there is no important relationship between the creativeness mark and their age at 0.01 degree of significance. There is a negligible relationship, positive correlativity between the creativeness of respondent and their one-year wage, R = 0.136, n=84, P & lt ; 0.217. The sig-t is 0.217. Since sig-t & gt ; I± ( 0.217 & gt ; .01 ) , fail to reject H0 and there is no important relationship between the creativeness mark and their one-year wage at 0.01 degree of significance.The information was so is analyzed utilizing Independent Samples T-Test to compare the creativeness between the gender of male and female. The consequence is shown in Table 12 and Table 13. The sig-t is 0.682. Since sig-t & gt ; I± ( 0.682 & gt ; 0.01 ) , fail to reject H0 and there is no important difference for the creativeness between the gender of male and female at 0.01. It can be concluded that there is no important difference for the creativeness between the gender of male ( M=76.29, SD=7.69 ) and female ( M=75.67, SD=6.01 ) ; T ( 82 ) = 0.412, P = 0.68 ( two-tailed ) . The magnitude of the differences in the agencies ( average difference = 0.62, 99 % CI: -3.24 to 4.58 ) was little ( eta squared = 0.1 ) . This consequence suggests that gender has no impact on the creativeness of the academic staff in the organisation.

Table 12: Group Statistics Comparing the Creativity between Gender

GenderNitrogenMeanStd. DeviationStd. Error MeanEntire CreativityMale4176.29277.691701.20124Female4375.67446.01079.91664

Table 13: Mugwump Samples Test Comparing the Creativity

between Gender

Levene ‘s Test for Equality of Discrepanciest-test for Equality of MeansFSig.TdfSig. ( 2-tailed )Average DifferenceStd. Error Difference99 % Confidence Interval of the DifferenceLowerUpperEntire CreativityEqual discrepancies assumed1.542.218.41282.682.618261.50225-3.343354.57988Equal discrepancies non assumed.40975.700.684.618261.51103-3.374394.61092A one-way analysis of discrepancy is conducted to research the difference in creativeness towards the educational background of the academic staff. The consequence is shown in Table 14 to Postpone 15. There was non a important difference at the P & lt ; 0.05 degree in creativeness towards the highest grade attained by the academic staff: F ( 3, 80 ) = 1.84, P = 0.147. The existent difference in average tonss among the respondent with different highest grade attained is rather little. Post-hoc comparings utilizing the Tukey HSD trial indicated that the mean mark for respondent who have a sheepskin as the highest grade attained ( M=78.36, SD=8.80 ) was significantly different from the respondents who have a grade as the highest grade attained ( M=75.76, SD=6.58 ) , the respondent who have Masterss as the highest grade attained ( M=74.00, SD=6.38 ) , and the respondent who have a doctor’s degree as the highest grade attained ( M=78.82, SD=5.74 ) .

Table 14: Descriptive of Difference in Creativity Towards

the Educational Background of the Academic Staff

Entire CreativityNitrogenMeanStd. DeviationStd. Mistake95 % Confidence Interval for MeanMinimumMaximumLower BoundaryUpper BoundDiploma1178.36368.800832.6535572.451284.276164.0092.00Bachelors3775.75686.584521.0824973.561477.952162.0088.00Masters2574.00006.377041.2754171.367776.632362.0085.00Doctor’s degree1178.81825.741401.7311074.961182.675367.0086.00Entire8475.97626.84770.7471574.490177.462262.0092.00

Table 15: ANOVA Creativity Towards

the Educational Background of the Academic Staff

Entire CreativitySum of SquaresdfMean SquareFSig.Between Groups250.960383.6531.838.147Within Groups3640.9938045.512Entire3891.95283

Proportion of the Variance in the creativeness of academic staff explained by the independent variable

To find the proportion of the discrepancy in academic staffs ‘ creativeness that could be explained by the independent variables, a multiple arrested development analysis was performed. Simple correlativities were foremost performed to place independent variables that separately correlate with the dependant variable, following Gay and Airasian ‘s ( 2000 ) recommendations. These variables were utilized in the multiple arrested development equation to do a more accurate anticipation of the dependant variable and to demo the proportion of discrepancy in the dependant variable explained by the independent variables. The independent variables that separately connected to the dependant variable were: age, and one-year wage.The sum-up of the multiple arrested development consequences are presented in Tables 16 and 17. As can be seen from the Table 16, R Square is about 0.025. It shows that two independent / forecaster variables explain about 2.5 % of the discrepancy / fluctuation in the creativeness of the academic staff. This shows a negligible consequence. The value of F for the concluding theoretical account is 1.023 and the corresponding p-value was extremely important ( p = 0.0001 ) . So, it can be concluded that the arrested development theoretical account does non suit the informations at 0.05 degree of significance. In other words, this theoretical account is non a good form of the relation between the dependant and forecaster variables. Then, the estimated multiple arrested development theoretical account is non acceptable and non a stable one to explicate the creativeness of the academic staff.As is shown in Table 17, two forecaster variables were found to be undistinguished in explicating the creativeness of the academic staff. The two forecaster variables were age ( t = 0.714, p= 0.0001 ) , and one-year income ( t = -0.246, p=0.0001 ) .

Table 16: Drumhead ANOVA Table

ResourcesSum of SquaresdfMean SquareFR SquareAdjusted R SquareRoentgenPhosphorusArrested development95.899247.9491.0230.0250.0010.157a0.0001Residual3796.0548146.865Entire3891.95283

Table 17: Multiple Regression on dependant variable ( Creativity )

Unstandardized CoefficientsStandardized CoefficientsTSig.BacillusStd. MistakeBeta( Constant )73.8831.67944.013.000Age.9131.280.229.714.478Annual Salary-.3291.334-.079-.246.806

Discussion and Decision

Merely like any other component of concern operation, civilization of an organisation plays a really of import function in the public presentation of an organisation, which is besides influenced by the creativeness of the employees.The consequences of the survey based on the Denison ‘s Model to find the impact of organisational civilization on creativeness indicated that the academic staff perceived the organisational civilization to be positive and strong. However, the impact of the organisation civilization on the creativeness of academic staff indicated that it is negligible. Harmonizing to the information set in this research, the Involvement Trait ( M=4.27 ) , Mission Trait ( M=4.16 ) , and Adaptability Trait ( M=4.05 ) are extremely perceived by the academic staff, whereas Consistency Trait ( M=3.56 ) is perceived to be moderate. The most outstanding factors in foretelling creativeness, based on consequences, is adaptability trait as its T value is 1.674 followed by mission trait ( t=1.188 ) and consistence trait ( t=0.979 ) . Factors of gender, age, instruction degree, old ages of service, and one-year wage have no consequence on creativeness of the academic staff. With respect to this research findings, we can state that organisational with strong positive civilization have no impact on the creativeness of academic staff.Creativity requires clip and attempt. In the current research there was no important impact of organisational civilization on creativeness most likely because this peculiar organisation with strong civilization is extremely supportive of its academic staff, irrespective of their degree of creativeness. The high adaptability trait among the academic staff besides contributes to the undistinguished impact of organisational civilization on their creativeness. It is suggested that impact on creativeness is studied from the point of an organisation with weak organisational civilization.As the survey was made on a moderate-sized establishment of private higher instruction, the consequences were merely representative of the peculiar cohort under the survey. Therefore, this consequence can non be generalized to all private higher instruction establishments in the state.

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