IntroductionBefore the emergence of social media only predominate and respected figures in the interiordesign industry gained exposure through traditional forms of media, or by expensive marketingcampaigns. However, with the emergence of social networking websites, anyone can showcasetheir own ideas, content and opinions using online platforms. Social Media used as a marketingstrategy has enabled designers to gain attention without having to invest a sizeable amount of money in advertising. The fact that it’s free however means that social media is flooded withinterior designers showcasing their work.Unlike traditional media, which tends to just deliver content it allows interaction with its audience.Findings and AnalysisThis chapter encompasses the analysis and findings of the research carried out from both secondaryand primary sources. Graphs and charts are used to illustrate the research data that I have accumulated throughout the investigation. Content from the literature has been used to contextualise emerging themes from the findings whilst drawing upon areas of corroboration and disagreement.Chapter ?Before the emergence of social media only predominate and respected figures in the interiordesign industry gained exposure through traditional forms of media, or by expensive marketingcampaigns. However, with the advent of social networking websites, anyone can showcasetheir own aspirations, content and opinions using online platforms.Top social media sites are generally image-based. This, in turn, gives the advantage of being designer- friendly thus empowering designers to gain attention without having to invest a sizeableamount of money in advertising.The fact that it’s free however means that social media is flooded with interior designers showcasing their work. Unlike traditional media which is inclined to just deliver content social media platforms also allows and encourages interaction with its audience.

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