There is barely any individual who has ne’er bought or tasted any home-made or commercially produced ice pick. About 41. 38 % have purchased ice pick one time a hebdomad and Haagen Dazs was chosen as their favourite trade name. Among the available spirits in the market. cocoa ( 62. 50 % ) and vanilla ( 50. 00 % ) are still the old clip favourite. Although most prefer regular ice pick ( 93. 33 % ) . about 25 % have tasted organic ice pick.

Due to the promotion of medical specialty and research. rapid information airing. and huge production of goods and services. consumers are cognizant of merchandises that are sold in the market. Consumers these yearss do non merely want to fulfill their roof of the mouths. they besides want what is best for their wellness. There is a turning market for organic fruits ( 68. 75 % ) and veggies ( 87. 50 % ) and about 78. 57 % are still non cognizant that organic ice pick exists in the market. However. about 57. 4 % are willing to seek it if the organic version gustatory sensation as good or better than the regular version and if it is besides healthier for them.

Peoples are exchanging to organic fruits and veggies to avoid pesticides and other chemicals that are non good to their wellness ( Nagourney. 2007 ) . They want to hold a more alimentary. safer and better nutrient than non-organic. Since Haagen Dazs. a prima ice pick maker. has ne’er introduced organic ice pick. it can capture 87. 0 % of the consumers who showed involvement in seeking the merchandise produced by their favourite trade name.

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While there are still limited Numberss of organic ice pick makers. this is the best clip for Haagen Dazs to present a merchandise that does non merely fulfill consumer’s roof of the mouth but besides heighten their well being. Another study can be done to find which among the organic ice pick fruit spirits would be most preferred by the consumers ; e. g. strawberry. blueberry. etc. It would besides be best to randomly study an equal figure of male and female participants.

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