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s1 {font-kerning: none}span.s2 {font: 12.0px Arial; text-decoration: underline ; font-kerning: none; color: #212121; -webkit-text-stroke: 0px #212121}The socialist consumer market with its shortage and deficits caused practise of home production and an ongoing circulation of consumer goods, based on repair and mutual exchange.

The so called “permanent” fashion of socialist times valued longevity, durability, and the practicality of clothing. Further development of global fashion market generated a new phenomenon of a “fast fashion” (Crane and Bovone, 2006). Fast fashion mean that clothes serve for a short time of period and since it required a rapid manufacturing and quick response of a consumer  needs, the new for of fashion was introduced: “sustainable” or “slow”. This concept surely has a similarities the the previous concept of “permanent” fashion and consumption dominant in socialist times.  Not surprisingly, the official Soviet propaganda in the mid-1950s still sometimes tried to in still in the population the idea of ??not needing to follow fashion.

Quite in the spirit of the official guidelines of the first years of Khrushchev’s reforms were the words of the Czech fashion designer J. Puchikova: “Our models do not have to obey the whims of bourgeois fashion designers who create models for a handful of rich people and only for one season. Our fashion should be fresh, but its new elements should not be too abruptly different from the previous ones, because our women will not, and do not want to change their wardrobe every year “(Rabotnitsa 1955: 30). Such ideas were in demand in practice: the Soviet people were very poor. But nevertheless, many tried to somehow solve the problem of updating the wardrobe.

????????? Irina B. told: “Mum in the sixties bought cloth for herself in pieces. It was cheaper. Mama sewed herself. And under these suits, she did not make herself blouses, but vstavochki. She bought a piece of beautiful crepe de Chine, very narrow, and the part that was visible was framed as a blouse, under a little brooch, or with a bow. And what was under the suit, this was from Papa’s old shirts “(quoted in: Weinstein 2003: 121). https://theoryandpractice.

ru/posts/14930-velyur-i-defitsitnye-kalsony-kak-sovetskaya-moda-vyzhivala-v-gody-khrushchevskoy-ottepeli Since the mid-1950s, the sale of ready-made patterns, which were published by model houses, became widespread. The magazine Rabotnitsa systematically printed various materials that helped women learn how to sew themselves. Special allowances for cutting and sewing began to be issued. In 1957 the book “Housekeeping” was published, the purpose of which was “assistance to women in housekeeping” (Housekeeping 1957: 2). It included a voluminous (165 pages) chapter “Dressing and sewing”, twice the chapter on cooking, six times – chapters on hygiene, the upbringing of children, etc.

At the beginning of the thaw, Soviet people were actively offered the idea of ??frugality in clothes, various ways of alteration, redrawing, and tying up were promoted. In this case, the economy was offered to learn even from the capitalists. 

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