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Customer satisfaction is
playing a vital role in promoting the product and experience the
profit in the business. In judging the customer satisfaction factors
are that businesses should consider: Increasing loyalty and customer
retention by just 5% can increase profits by 75%. Most dissatisfied
customers will reveal the problem for 9 other people. Only 4% of
dissatisfied customers actually complain to the company. Satisfied
customers, on the other hand, tell 5 to 6 other people about their
positive experience. Managing dissatisfaction, then, is a critical
consideration in planning a customer satisfaction. The present
investigation is to find the ways to get the customer satisfaction in
software industry. This has to be achieved with the combination of
key customer requirements as well as the remarkable quality
parameters specified by the international quality standards. There is
a substantial body of empirical literature that establishes the
benefits of customer satisfaction for firms. This should be different
and add to the basic entities of business like marketing, sales,
service after sales.

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Customer satisfaction is
as the most significant
for any business. The
growth of the business depends on the standards setup based on
Customer satisfaction.
The high competition in
software industry invites more attention to customer satisfaction.
Predicting customer satisfaction is
highly crucial. This
has to be addressed and find the possible innovative solutions to
achieve the customer satisfaction in the field of software products.
To attain Customer-oriented business philosophy the company has to
follow customer-focus, customer centrism, relationship marketing and
other necessary customer centric basic
concepts. The significant
business improvement factor has to be defined along with the
accepted software standards which is applicable.

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