PPC

PPC
stands for pay per click ,its way of marketing using internet where
advertiser pay each time your ad is clicked . Basically it’s a way
you buy visits to your websites rather than gaining it organically

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Ads
which appear in search engines are the most popular ads . it allows
advertisers to bid for ad placements when specific keyword or keyword
phrase is entered .

How
does it actually works is

Everytime
the ad is clicked one has to pay for that click a small amount. a lot
of things are involved in PPC campaign right from selection a correct
keyword to its placements, to setting up a landing page that must be
optimized for conversions .

Platforms
used for PPC

1.Google
Adwords

Google
adwords is mostly used platforms for creating ad which appears on
google search engine and other google properties

It
works on pay per click model , where advertiser can bid for the
search queries, keywords and pay when the ad is been clicked . one
who appears on top of the search engine is dependent on various
factors such as quality and relevancy of the keywords used as well
the length of the keywords

Ad
Ranks is something which is calculated using CPC * Quality Score. CPC
means cost per click – maximum amount advertiser want to spend on a
click and Quality Score means click through rate, relevance and
quality of the landing page .

Some
benefits could be :

Huge
traffic searches using google search engine

If
you can bid smartly and go higher on same you can reach top page very
easily

But
sometimes cost per click can go expensive

Facebook:

Facebook
is largest social media used , it allows you to introduce your
products and services to huge number of users

More
than 50% of FB users visit FB daily ,giving opportunity to interact
with huge audience daily

Some
benefits Facebook PPC comes with is

It
comes with several targeting options with various demographics,
interests etc

Its
a social platform with largest consumer database

It
allows you to make different form of ads and also gives various
options of including the sidebar, newsfeed on mobile , different
audience network etc

Work
for range of activities like brand awareness, reach conversions etc

It
gives you benefit of global audiences, extensive analytics as well

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