The organisation that we will discourse in this study is Pakistan Telecom Communication Limited ( PTCL ) which has undergone major alterations in the recent yesteryear. The Government announced PTCL to be privatized. In twelvemonth 2005 Govt. had decided to sell 70 % portions to private organisation named ETISALAT UAE.

After privatising PTCL the new direction was introduced this changes its vision, mission statements and aims and ends and construction every bit good.

Company profile:

PTCL is the largest telecommunication organisation in all over the Pakistan. PTCL is the largest telecommunications supplier in Pakistan. PTCL besides continues to be the largest CDMA operator in the state with 0.8 million V-fone clients. The company maintains a prima place in Pakistan as an substructure supplier to other telecom operators and corporate clients of the state. It has the possible to be an instrumental agent in Pakistan ‘s economic growing.

PTCL has laid an Optical Fiber Access Network in the major metropolitan centres of Pakistan and local cringle services have started to be modernized and upgraded from Cu to an optical web. On the Long Distance and International substructure side, the capacity of two SEA-ME-WE pigboat overseas telegrams is being expanded to run into the increasing demand of International traffic.

Vision Statement

To be the prima Information and Communication Technology Service Provider in the part by accomplishing client satisfaction and maximising stockholders ‘ value ‘ .

Mission Statement

To accomplish our vision by holdingAn organisational environment that Fosters professionalism, motive and qualityAn environment that is cost effectual and quality wittingServicess that are based on the most optimal engineering“ Quality ” and “ Time ” witting client serviceSustained growing in net incomes and profitableness

Nature of concern:

PTCL provides telecommunication services and broadband cyberspace supplier.

Management Change:

Mr. Walid Irshaid appointed as a new Chief Executive Officer of PTCL.This study is prepared to discourse chief issues associating to develop and keep the strategic alteration direction of PTCL.

Change Management Issues:

Before we start discoursing the issues allow us cognize the definition and types of alteration direction.

We can specify alter direction as it is a structured attack to shifting/transitioning persons, squads, and organisation from current province to required province. It is and organisationalprocedure aimed at authorising employees to accept and encompass alterations in their current concern environment. Hiatt, J & A ; M, creasy ( 2003 ) .

Organizational Structure:

Types of alteration:

Basically there are two types of alteration which are following:Reactive alteration.Planned alteration.

Reactive Change:

Reactive alteration occurs when one takes action in response to comprehend jobs, menaces or chance nowadays the behavior of people are altering so PTCL is supplying value added services to its clients like broadband cyberspace services, public-service corporation measure payments, and air hose ticket engagements and etc, to keep these services PTCL need experts and employees to run these activities.

Planned Change:

Planned alteration occurs when carefully actions taken by direction to expect future troubles, menaces, chances and etc.

as it is a planned alteration that company expends its construction by increasing executive frailty presidents for client and services, general directors and regional directors to guarantee that good services are provided by lower degree direction to fulfill clients to run into the degree of competition in industry.

Undertaking No. 02 ( a )

Cardinal factors that need for Strategic alteration for PTCL:

There are two sort of strategic alteration factors for PTCL which are following.Internal factors.External factors.

Internal factors:

Internal factors are related with inside the organisation that can coerce to go on it includes followers:Mergers & A ; acquisitions.

Restructuring.Technology alteration.Fiscal place of the organisation.Change in strategic place.In this study we will discourse merely three chief factors for PTCL.

Mergers & A ; acquisition:

As it is mentioned that PTCL was acquired by a private organisation named ETISALAT UAE.

Whole new direction was introduced in PTCL. This was the one of the chief alteration occurred in PTCL. Some of the grounds behind acquisition were to increase the competition ; there was less span of control within the organisation, and because of dissatisfaction of clients from the services provided by the PTCL.


When the whole new direction was introduces after the amalgamation and acquisition so the new direction started reconstituting in the organisation. They expend the organisational construction of the organisation to increase the public presentation to fulfill the clients and to acquire competitory border in the industry. They divided the duties of S.

E.V.P and E.V.P and Regional directors by increasing the figure of them.

Technology alteration:

Because nowadays the engineering is altering quickly it is acquiring advance twenty-four hours by twenty-four hours to PTCL besides changes its engineering by presenting fiber optical lines which is much better and faster than Cu lines which they were utilizing before.

External Factors:

External factors are related with the exterior of the organisation. These are the factors on which organisation do n’t hold any control. In external factors include PESTLEHigh Competition.Economic alterations.Technological promotion.Tax and ordinance.

Economic alterations:

Because of economical alterations and growing the life manner of people in Pakistan is altering and criterions are increasing. Now the clients have a batch of other options.

Technological promotion:

Due to advancement and invention in engineering in Pakistan the organisations are bound to alter their bing engineering to be competitory in industry. PTCL merely alter its web from Cu line to fiber optical web.

Undertaking No.

02 ( B )

Pull offing opposition to alter:

Pull offing Resistance to Change

by Susan LeeIt is normal to see opposition whenever there is alteration. Understanding that there will beresistance to changeA will assist you expect opposition, place its beginnings and grounds, and modify your attempts to pull off the issues of alteration to guarantee the success of yourA changeA attempts.Resistance is really healthy. Try non to respond against it defensively.

It is good for you because it makes you look into your premises and it forces you to clear up what you are making. You must ever examine the expostulations to happen the existent ground for opposition. Many times, it comes down to personal fright.As the leader, you must take the clip to understand opposition and you may hold to come at it from several different angles before it is conquered. You must understand what your employees are experiencing, every bit good as thought.

Wayss to cut down opposition to alter:Involve interested parties in the planning of alteration by inquiring them for suggestions and integrating their thoughts.Clearly define the demand for the alteration by pass oning the strategic determination personally and in written signifier.Address the “ people demands ” of those involved. Disrupt merely what needs to be changed. Help people retain friendly relationships, comfy scenes and group norms wherever possible.Design flexibleness into alteration by phasing it in wherever possible.

This will let people to finish current attempts and absorb new behaviors along the manner. Let employees to redefine their functions during the class of implementing alteration.Be unfastened and honest.Do non go forth gaps for people to return to the position quo.

If you and your organisation are non ready to perpetrate yourselves to the alteration, do n’t denote the scheme.Focus continually on the positive facets of the alteration. Be specific where you can.Deliver preparation plans that develop basic accomplishments as opposed to procedures such as: conducting meetings, communicating, teambuilding, self-esteem, and coaching.

For more information about this article, delight contact biaa„? atA info @© Business Improvement Architects

Undertaking NO. 03

There are different theoretical accounts can be usage in alteration direction procedure. Following is the list of those theoretical accounts:The ADKAR Model.Kotter ‘s Eight-Step theoretical account.Kubler Rose Five Stage Transition theoretical account.Mckinsey ‘s 7s model.

Lewin ‘s Change theoretical account.General Process Model ( organisational Development ) .But in this study we will discourse merely two of them.

We will measure those theoretical accounts foremost so compare those theoretical accounts with the illustration of PTCL.

The ADKAR Model:

Hiatt. J defines that ADKAR theoretical account high spot that successful alteration in the organisation can be happen when every employee in the organisation can be able to alter successfully. This theoretical account focuses on five processs and results which are necessary for any alteration in single successfully.


Awareness of the demand for the alteration


Desire to back up and take part in the alteration


Knowledge of how to alter


Ability to implement the alteration


Support to keep the alterationAbove are the five actions and results in ADKAR theoretical account all of these actions are consecutive agencies to state that we can merely step frontward to following action if old action is completed.Now we will briefly discuss each of these actions with the illustration of PTCL.Awareness of the demand for alteration:In the first measure we try to understand why the alteration is necessary. It explains the chief ground behind the needed alteration and Tells us that why alteration is required.

At this point a planned communicating is really of import. When we complete this measure efficaciously so the employee will understand that why the alteration is needed.Desire to take part in and support alteration:After understanding the ground behind the needed alteration in this measure employee will be able to back up and take part in the alteration. It can merely go on if the employee to the full cognizant that there is the demand for alteration is recognized. Making a desire can merely be achieved by offering inducements and fillips for employees and make a desire to go a portion of the alteration.Knowledge of how to alter:In the 3rd measure we should supply a full cognition to employees about alteration by supplying them developing, training and mentoring. There are two types of cognition should be addressed one is how to alter and the 2nd 1 is how to execute after implementing the alteration.

Ability to implement the alteration:After above three stairss now the employees really performs and we should back up their public presentation it may take some clip and it can be achieve by practising, coaching and acquiring feedback.Support to keep the alteration:This is the concluding measure of the theoretical account and it is really of import portion as well in which we focus on the maintaining of the alteration. We should do certain that alteration is go oning and guaranting that the employees are non defying to the alteration by acquiring positive feedback, wagess, and by mensurating public presentation.

Mckinsey ‘s 7s Model:

Mckinsey ‘s 7s model high spots the some of the of import factors like construction, scheme, system, accomplishments, shared value, staff, manner.

The first three constructions, system and scheme are known as difficult S ‘s and other four accomplishments, shared values, staff and manners are known as soft S ‘s. ( Burnes, 2002 )

Hard S ‘s

Soft S ‘s

Now we will discourse all these factors in brief item.


Scheme is the long term way and range of the organisation ( Scholes, 2002 ) .


We can specify construction in a sense that it shows the internal system and its concatenation in bid of the organisation. Structure defines the authorization and the duties of employees. It shows that who is working under whom and who will necessitate to describe whom. ( Richard & A ; jonathen, 2007 ) .


We can specify system as it is the set of formal and informal processs to direct the mundane activities.

Shared values:




Mentions:Hiatt. J. M, ( 2006 ) . ADKAR: A Model for Change in Business, Government and Community ( 1st Ed ) . USA Library of CongressHiatt, J & A ; M, creasy ( 2003 ) .

Change direction: the people side of alteration ( 1st Ed ) . USA: Library of CongressJ, Broten & A ; J, Gold ( 1999 ) . Human Resource direction: Theory and Practice ( 2nd Ed ) . New Jersey: Lawrence Erlbaum Associates Inc.Burnes, B. ( 2002 ) . Pull offing Change: A Strategic Approach to Organizational Dynamics.

London: Prentise Hall.Richard, L. D. , & A ; jonathen, M.

( 2007 ) . Organizational Theory and Design. Hampshire: British Library.Scholes, G. J. ( 2002 ) . Researching corporate Strategy.

Harlow: Pearson Education Limited.

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