Social Mediais any website that allows social interaction. Social Media is growing rapidlythroughout the world. More adults and teenagers are joining sites such asFacebook, Instagram and Twitter to interact with friends, family and strangers.The introduction of Social Media has changed the world in many ways.

It affectseach individual in different ways. Today it can be used as a very helpful tooin changing a person’s life, but at the same time cause such conflicts whichcan negatively impact a person’s life. Online social media have gainedastounding worldwide growth and popularity which has led to attractingattention from variety of research globally. By anyone’s standards, these arestaggering figures and yet they relate only to one social media site. It istherefore no surprise that social Media is beginning to permeate almost everyaspect of our lives, whether it be on a professional, personal or social level.

“Many businesshave be adept at harnessing the power of social media to their advantage. Otherhave been less so, but they are catching on. However it is never plain sailingin the world of social media.

” (Brown 2016, p1). As well as the benefits,social media throws up some huge challenged and real problems. It is clear thatemployers and employees both need to consider how social media sites may affectemployment. Many employers have been quick to use social media to recruitstaff. Others have been adept at allowing employees to use social relationships.

Some employers have simply been keen to use social media as a better way ofengaging with its staff and fostering a more collegiate environment. “But manywill be too familiar with the news stories of employees misusing social media at or outside of work to thedisadvantage of their employer. Some stories have featured employees who havebeen dismissed after posting inappropriate comments about colleagues or theiremployer.” (Mayer brown 2016, p2). Quite often, the legal issues that liebeneath theses stories are overlooked. “SocialMedia is generalized term for a group of online software tools that allow forincreased interaction and development of online content by any web user” (Kuhns2012, p.4).

Social Media includes well-known sites like Facebook, LinkedIn andTwitter. Social Media are changing the way people and organizationscommunicate. The massive proration of social media has become extremely   popular among internet users.

They havegreatly influenced the way the users access and use information in all aspectsof their lives. “The various social media sites have created an informationexplosion with access to information making it more liberalized” (Jotham 2013).At work places when using social media you misuse work-time. With theincreasing amount of time the employees spend on social media sites, this riskis quickly growing. Those employees will regularly access social media fromwork and also without permission the Company Name, Logo, Trademark, Copyright information or intellectualproperty in blogs, discussion boards or social networking sites that caninfringe on the company’s right to control their assets.

Conflictsof interest can take many forms and can cross with other forms of misconduct,from of company’s resources, use one’s work position and other personalinterests that conflicts with one’s duty to the company. Blogging, maintaininga website or posting information about an industry, company or related issueswithout disabusing one’s employment  with an interested company. “Using blogs and other forms of social mediato educate the public, promote products and build a professional brand. Thefundamental principles of honesty, integrity and fairness to apply to all formsof blogging and social media” (Helm 2013). Mistakenly or intentionallyproviding personal information of a colleague, customer or supplier on adiscussion board or chat room or through other social media is unethical andalso disseminating another employee’s posting without that employee’spermission.

“Diversity on research teams lead to better science, that culturaldiversity on global virtual teams has a positive effect on decision making”(Irina Raicu, June12 2015). Because of many ways in which social media can bemisused and thus lead to ethics and compliance problems, companies that plan touse this media for business purposes should consider setting standards andother expectations but with all the benefits that social media is bringing tothe cooperate world, misuse of company resources, to conflicts of interest anddisparagement of others. “A company without an initiative to effectivelyidentify, access and manage its approach to social media and its various toolsnot only loses out on its many opportunities they offer by faces numerous risksto and improver business practices and activities that may damage the business”(Mintz 2017).Sendingcommunications over social media that the company is not able to retain for itsown records maintenance requirements. Posting personal information or aboutpersonal activities that lends one’s company, a recruiting company or others tobelieve that the individual is acting unprofessionally or otherwiseinappropriately. This situation can hurt the employer where the employee’spersonal reputation is tarnished and so effects the individual’s businessreputation.

Among the most significant errors that companies can make issetting standards and expectations that are impractical and so easily setaside. A company needs to consider practical expectation in use social mediafor Instance, a company that bans all employee personal use of social media inthe workplace – may do more harm than good when employees pull out theirpersonal web serving methods at work. “The national labor relations boardindicates workers have a right to discuss work conditions freely and withoutfear of retribution whether the discussion takes place in office or Facebook” (Lachman, September-October 2013). A more robust ethics and complianceinitiative to appropriate for these companies where social media is morepertinent to its business environment. Companies in an industry that rely on orare heavily involved in social media – such as entertainment, news, sports,broadcasting, marketing and advertising should except that employees will beaccessing online social media.Social media websiteis a revolutionary idea with a very bright future with further scope foradvancements. The opportunities provided from this medium are immense and manyorganisations are making use of this medium to better their practices.Organisations are no longer at the mercy of the media to advertise or conveytheir message.

“With the help of social networking they can advertise orcommunicate in a more efficient way. For example, Starbucks have started a verysuccessful program in which a person from any part of the world can login to awebsite to write comments and discuss issues.” (Irina May 2010, p4) Similarlypeople don’t have to rely on newspapers or TV to get their daily dose of newsit can all be obtained from a social networking site. People can follow or getinformation from any part of the world. For example Twitter allows a user tofollow anything from airline timing to the next breaking news from China. It iseven used by politicians to get their message across.

Online communities and Blogs are becoming very popular and moreover sincethe advancement of embedded systems people can use them “on the go” with thehelp of handheld devices like cell phones or palmtops. They can get informationwhich is more interactive in nature with the help of embedd photos and videos.People can also take part in the social network by using many tools availableto them.

The kind of interaction a user wants from these social networksdepends on the type of information the user is interested inThe world is getting closer everyday and everyone wants to be connected.Static blogs and websites are losing popularity. World is moving more towards”information streams”.

The information comes to users rather thanusers have to make effort to get the information. The social networks can beextended to other media, for example Television now integrates Twitter feeds.In terms of personal relationships too the social networking is connectingpeopleSocial networking can also be very crucial in medical help.

After all the advantages, the problem that arises is ofinformation overload and security. Social networks, unlike the common media, donot have a pattern as to how much information has to be conveyed and where to drawthe line. Too much of information may confuse users.

Security might be anotherarea of concern where people can get illegal access to a user’s information.The future of social networking looks very promising but still it has to dealwith the problems associated with it.   References·       Abate, D., Hoffman, D., et al.,(2016) The Use of Social Media in theWorkplace, Publisher: Mayer Brown·       Cesar, P., Bulterman, D.

C.A., et al.,(2008) Enhancing Social Sharing ofVideos: Fragment, Annotate, Enrich and Share.

·       Flew., et al., (2005) Games: Technology, Industry, Culture, OxfordUniversity Press, South Melbourne.

·       Helm, J. (2013) Ethical and legal issues related to blogging·       Hosio, S., Riekki, J., et al., (2009)Reclaiming our Shared Public Spaces –Bridging the Virtual and Physical through Social Networking and Media·       Kathryn, L., et al., (May 2009) Legal Issues in Social Networking.

·       Lackman, Viki, D., (Sep/Oct 2013,Vol. 22, Issue 5)  Social Media: Managing the Ethical Issues.·       Mintz, S. (October 16, 2012) Social media, Ethics and the workplace October16, 2012 http://www.ethicssage.com/2012/10/social-media-ethics-and-the-workplace.

html ·       Mintz, S. (April 30, 2014) Social Media Ethics in the workplaces April30, 2016 http://www.workplaceethicsadvice.com/2014/04/social-media-ethics-in-the-workplace.html·       Liu, X.C.

C.D.J. (2008) Statistics and social Network on YouTubeVideos.

·       Oumard, M., et al., (2008)  ACultural Probes Study on Video Sharing and Social Communication on theInternet,·       Prieur, C., Cardon, D., et al., (Feb2008) The strength of weak cooperation: Acase study on Flickr  ·       Waike, J.

, (2013 Vol. 30) Library Hi Tech News: Role of a Librarian 

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