Tourism is included in the most dynamic and propulsive activities, with complex and multiple effects. It supplies touristry with strong driving force in broad scope of activities and includes it more and more into precedences of economic development of legion receptive states and their peculiar parts.

Wealth, saving and entreaty of natural resources, big figure of traditional agricultural families, gradual addition in domestic population populating standard, every bit good as increasing involvement of international market for public presentations of particular involvement touristry, make solid model for development of this subdivision of touristry in Serbia, where required conditions exist. The development of other, attach toing activities is emphasized besides in order to enrich the content that this peculiar subdivision of touristry has to offer.

The purpose of the writers in this paper is to, whit peculiar retrospective on conditions in Croatia and Serbia, reply to some developmental inquiries of touristry advancement, depending on natural, economic and societal facts, acknowledgment of geographic facets of terrain and finding by human factor in heightening particular involvement touristry with all of it ‘s following content, through its ‘ work and activities.

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Cardinal words: particular involvement touristry, comparative analysis, market, adjustment capacities, instruction.

Introduction

Based on cardinal factors of success analysis, apparent is that both finishs have comparatively good potency for developmental and international commercialisation of touristry merchandise. The fact is, that this merchandise is based on preserved natural resources, to the larges extent, which both states are abundant with, which enables them to specify, develop and provide international market with attractive merchandise pallet of particular touristry services.

Natural and economic resources of particular involvement touristry in Istrian Regoin and Kolubara District

Istrian Region by its ‘ geographic and natural landmarks has important advantage, amongst others, in development of particular involvement touristry. This is justified by legion informations that grounds Istrian precedency in grade of quality supply, every bit good as the visit, when it comes to tourism in general. To grok wholly indispensable vantages for touristry development of particular involvement topographic points, parallel reappraisal of basic features of each part is given, Istrian Region and Kolubara District, that besides disposes with legion natural properties and possible possibilities.

Table 1. Main features of Istrian Region and Kolubara District

Istrian Region, Croatia

Kolubara District, Serbia

Relief: 0 – 1300 m height

75-980 m height

Land coverage: 43 % woods, 30 % agribusiness countries, 23 % grazing land land, 4 % unnaturally made land

64,66 % agribusiness countries, 23,81 % woods, other 8,53 %

Climate: meditterranean, sub-mediterranean, Continental, mild mountain clime

Mild continental

Water classs of: Dragonja, Mirna, Pazincica, Boljuncica, Rasa

Kolubara, Jablanica, Obnica, Gradac, Ljig, Tamnava, Ljubostinja, Ljubovidja, Ub, Bukovska reka, Crna reka, Kozlice, Krcmarska reka, Crna reka, Kamenica, Slavkovska reka, Lepenica, Toplica, Ribnica

Lakes/accumulations: Butoniga, Boljuncica

Pocibrava / Valjevo ; Ocaga / Lazarevac, Kljuch raja / Mionica

Water protection government: about 70 % of Istrian Region country

On district of Repuplic of Serbia H2O ( inundation ) protection is covered on 126 4000 hour angle

Nature preservation country: 7,8 % of Istrian Region country

Around 0,41 % Kolubara District country

Nature preservation country including suggested countries: 20 % of Istrian Region

Water supply: about 95 %

Approximately 65 % of families in Kolubara Districk is connected to H2O supply line

Water drain: 45 – 65 %

approximately 34 % is connected to sewer system

Organized refuse aggregation: over 90 % , with 7 official terminals

above 90 % , formal and informal terminals

Dry land country: 2 822 kmA? ( 5 % Rep.Cro )

3 264 km2A

Sum of occupants ( population nose count 2001. ) : 206 344 ( 4,65 % Rep. Cro )

250 755 harmonizing to 2002. population nose count, ( 3,34 % RS )

GDP/ occupant ( a‚¬ ) : over 7000 ( about 133 % of Rep. of Croatia norm

4002,2 a‚¬ ( 2007. )

Unemployment ( 2004. ) : 8,4 % ( 45 % RC )

( 2008 ) 1,97 %

Economic sector participate % of income: Refining industry: 34 % , Trade: 32 % ; Hotels, Restaurants: 10 % ; Engineering: 7 % ; Business services: 5 % ; Other: 7 %

Engagement of economic system subdivisions in Gross Domestic Product in Rep. Serbia ( 2008 ) : Agriculture 11,8 % , Excavation of minerals and lapidate 1,51 % , Refining industry 15,83 % , Electricity, gas and H2O production 3,03 % , Engineering 3,61 % , Whole and retail sale 13,62 % , Hotels and eating houses 0,77 % , Traffic, storage and networking 16,44 % , Financial procurement 4,63 % , Real estate concern 14,12 % , Other services 14,65 %

Tourist capacities: approximately 232 000 beds ( 50 % cantonments )

( 2008. ) around 3295 beds ( around 25 % of capacities are in state families )

Beginning: Regional operational plan of Istrian Region, p24, Republic of Serbia, Institute of Statistics, 2008.

Extra confidence of particular involvement touristry prosperity on both locations, what can be seen from old tabular array is attractive alleviation that includes H2O countries, mountains, legion dents, caves and other.

Table 2. Natural characteristics and beauties

Istrian Region, Croatia

Kolubara District Serbia

Natural rarenesss and beauties

Walk waies

Bike trails,

Equestrian centres,

Parasailing,

Free mounting paths

Motor-cross paths

Sightsing dents

Kotlovi -trenches made by H2O in river basin

Mlini – small town with preserved H2O factory

Pazinski I ZareA?ki krov – lake-like drenches in river bed of Pazincica

Waterfall sopot

St. Stjepan medical H2O spring

Artificial lake Botoniga

Conserved parts of nature:

Natural resrvation ( on Divcibari ) : Crna river, A?alac creek, Zabalac iand VraA?ji vir

1. Particular natural reserve of forest flora Motovun wood, Oprtalj

2.Geomorfological memorial to nature Vela draga under the Ucka mountain

3. Botanic memorial to nature, cypress tree in Kascerga

4. Botanic memorial to nature, four pine trees in Karojba

5. Significant landscape Gracisce-Pican

6. Significant landscape, scenery about Istrian Toplica, Oprtalj

7. Significant landscape, Pazin brook, Pazin

Geomorphologic visual aspect alleviation:

Mountain concatenation Cicarija with highest point Planik 1272m

Mountains: Suvobor, Maljen, Rajac, Divcibare

Mountain concatenation Ucka with highest points Poklon and Vojak 1396m

Sinking brooks: Raspor- deepest in Istria 365m, Krkuz, Gragorincici

Caves: Nogljanska cave, Fetistin land, Piskavica, 1036m long

Dents: Marfan- 273m deep, 2045m long, Pazin

Ribnicka cave, Mokra cave, cave “ Vrelo ” , each of them is characterized by extraordinary actractiveness- from rare species of chiropterans, rich cave jewlwry and great potency for angling touristry ( carp and trout ) .

Caves: Novacka 445m long, 170m deep, Radota 268m, selina 182m

Game: coney, partridge, roe cervid, wild Sus scrofa

Birds-pheasant, partridge, turtle dove, wild pigeon, woodcock, Grey Hero, wild goose, wild duck, red-breasted marganser etc.

Mamals: roe cervid, wild Sus scrofa, European cervid, fallow cervid, coney, squirell, Grey doormouse, Wisconsinite, aureate mink, wild cat, rotter.

Auchthonus sorts of domestic animate beings: Istrian ccow, caprine animal, pramenka sheep, donkey, Istrian cattle- driver Canis familiaris

Permanently protected species-weasel, ermine, long legged doorbell, otter, hawk, turkey vulture, sparrow hawk, fathead, peckerwood, starling, raven, woodcock, Haggard, singing birds.

Rare workss: slavonian oak, European ash, holm oak

Conifers, new wood-lands, slavonian oak, lime-tree, European ash, acacia

Truffles-mushrooms

Raspberry, strawberry, plum, honey, blackberry, cheese, cream-so called kajmak

Beginning: Regional operational plan of Istrian Region, p24, Republic of Serbia, Institute of Statistics, 2008.

Sections of merchandise

Get downing with a fact that particular involvement merchandise is compounded of big figure of market niches, the easiest manner to segregate it is following:

Mild or “ soft ” activities that include bivouacing, boosting, bike siting, rafting, 4×4 drive, in-nature activities, Equus caballus equitation, fishing, etc. Some of these activities, for illustration carnal pursuit are being mostly commercialized in Istria and Serbia, while some are being included in maps and catalogues of specialised operators, more in Istria so in Kolubara District. It is good to maintain in head that peculiar niches of particular involvement merchandises, can stand for an included portion of merchandise group “ Mountains and Lakes “ as extra activities while holidaying. Rich offer of activities represents a base for development of these merchandises throughout the twelvemonth, non merely during high season.

Rough or “ difficult ” activities, that refer to canoeing or kayaking down river watercourses, researching canons, caves, mountain biking, transverse state skiing, Alpinism, free mounting, parasailing, landrover campaign and similar. All of these activities, can in long-run, be presented as independent merchandise on the market, peculiarly because their organisation and popularisation need more investing in publicity, standard formation and similar.

Cultural resources activities, gastro involvements, monastery Tourss, topographic points of importance heritage Tourss, archaeological journeys and similar.

Market – particular involvement merchandises ought to be introduced to domestic market, every bit good as to foreign emissive markets of particular involvement like Germany, Great Britain, France, Netherlands, Italy etc.

Competitive scheme of particular involvement touristry development in Serbia

Taking into consideration complexness of the merchandise, it is difficult to find alone developmental scheme. Each originative and professional finish, with its ‘ direction on behalf, will find its ‘ ain competitory scheme. Sing that Serbia is taking smaller stairss in touristry supply and in its representation on foreign markets, in comparing to Istria, it must specially concentrate on these production sections which accompanied with sensible monetary values and low costs make its ‘ biggest potency. On the other manus, Serbia must straight near communicating among it ‘s strategic benefits in particular involvement merchandise, even more because of the fact that these merchandises development and their international popularisation do non necessitate big fiscal investing. Although the particular involvement merchandise is of largely seasonal character, huge resource base provides Serbia with possibility of forming activities in this sphere, throughout the twelvemonth.

Aiming for faster popularisation of particular involvement merchandise, needed is to excite development of finish direction companies, who have plans for readying and development of different merchandise sections.

Particular involvement merchandise are normally promoted by specialised booklets of foreign tour-operators, presentations on specialised carnivals and particularly by direct selling and cyberspace. To heighten international publicity of this merchandise in Serbia, particular cyberspace platform should be established, connected to powerful international cyberspace suppliers.

Table 3. Facilities and adjustment capacities in Istrian Rehion ( Croatia )

Tourism type

Number

Capacity

Adjustment installations in rural country

Agro-tourism

584

6000 beds

Residential

556

2230 beds

Hotels

3

224 beds

cantonments

1

30 topographic points

Sport-adventure

Walking waies

10

100 kilometer

Bike trails

13

1360 kilometer

Equestrian centres and nines

8

Paragliding

9

Free mounting musca volitanss

11

Motor-cross I enduro trails

2

Sightsing dents and caves

3

Health touristry hotels

1

360 beds

Fishing and animate being chasing

46

240000 hour angle

Cultural-Religious

83

Gastronomy installations

Providing installations in rural country

626

62600 chairs

Waies of vino

4

Waies of olive oil

7

Pathss of honey

8

Table 4. Facilities and adjustment in Kolubara District

Kolubara District

Tourism type

Number

Capacity

Agro-tourism

92

828 beds

Residential

Hotels

17

1493 beds

cantonments

1

50 beds

Sport-adventure

Walking waies

Bike trails

Equestrian centres and nines

Paragliding

Free mounting musca volitanss

Motor- cross trails

Sightsing dents

Natural reserve ( Divcibare ) : Crna reka, A?alaA‡ki potok, Zabalac i VraA?ji vir

Mountain paths: Rajac I DivA?ibare

1

5

1

1

6

3

Sports centre in Lazarevac ( swimming pool, acrobatic hall, dance hall, soldierly humanistic disciplines hall, expansive hall, table tennis hall )

1030m walking trail

25000m bike trail

Ski path on DivA?ibare 18 kilometer long

Health touristry

1

Hotel Vrujci ( feast hall with 212 seats and restaurant hall with 140 seats )

Fishing and carnal pursuit

1 organized hunting land on Valjevska Kamenica, country 69.630ha, angling organized on Valjevska Kamenica and Mionica

Adjustment installations are indispensable and characteristic characteristics of touristry country, which implies that their infinite and quality in important portion determine scope of touristry circulation ; their types, signifiers and quality straight affect types and signifiers of touristry and hence touristry ‘s economic system effects. In Continental Istria possibilities of hotel, cantonment, private adjustment and household agricultural families prevail. In Kolubara District domestic state touristry is developed, which could lend to tourism development of that peculiar portion of Serbia in entire, but it ‘s still being conducted easy and ill organized.

Table 5. Forms of rural touristry in Istrian Region and Kolubara District

Istrian Region

Kolubara District

Agro-tourism

State touristry

Residential and local touristry

Residential and local touristry

Sport and adventure touristry

Sport and adventure touristry

Health touristry

Health touristry

Cultural and spiritual touristry

Cultural and spiritual touristry

Gastronomy touristry

Ethno and Ecology Tourism

Competitive disadvantages of merchandises

In following tabular arraies reappraisal of competitory disadvantages of particular involvement touristry is given, in prospective of tourer companies and their competition, demand status, offer and supply sector and productiveness factors.

Tourist companies and competition

Identified short-comings

Connectivity to general competition plans

pryority

Lack of adjustment capacities of equal quality, particularly in rural and mountain parts of Serbia

Improvement and development of adjustment system

high

Adjustment capacities do non include complemantary activities and services in connexion with particular involvement merchandise

Improvement and development of adjustment system

Very high

Lack of classification system of alternate adjustment capacities

Improvement and development of adjustment system

High

Lack of cooperation and association between adjustment sector and others touristry sectors.

Improvement and development of adjustment system

Very high

Lack of strategic waies and investings in adjustment capacities for particular involvement merchandise development

Improvement and development of adjustment system

Very high

Demand conditions

Identified short-comings

Connectivity to general competition plans

Pryority

Lack of variegation and specialisation of supply, activities and services of particular involvement merchandise

Develoment of touristry information system

Very high

Lack of image and placement in connexion with particular involvement merchandise development for both domestic and international demand.

Develoment of touristry information system

Very high

Lackof specific information about particular involvement activities and services.

Develoment of touristry information system

Very high

Tourist demand is based on domestic market, missing in direction and publicity of particular involvement merchandise.

Tourism system of quality.

Tourism information system development

Additional tourst supply ( trade, gastronomy, catering, travel bureaus etc. )

High

Low client edification.

Tourism system of quality

High

Supply and support sector

Identified short-comings

Connectivity to general competition programa

Pryority

Insuficiently specialized catering supply, eating houses with comparatively low supply of medium and low quality.

Development of Additional tourst supply ( trade, gastronomy, catering, travel bureaus etc. )

High

Nedostatak zabavnih aktivnosti u veA‡ini podruA?ja za razvoj proizvoda posebnih interesa

Destination direction

execution

High

Lack of specialised managing companies and merchandise organisers, particular involvement activities and bundles for domestic and foreign markets.

Destination direction

execution

Development of Additional tourst supply ( trade, gastronomy, catering, travel bureaus etc. )

Very high

Lack of organisation, direction, packaging and popularisation of merchandise

Destinacijski menadA?ment I implementacija

Very high

Low degree of local attractive forces development, events and similar, for cause of touristry, particularly as support to particular involvement merchandise, and deficiency of strategic way for it ‘s farther betterment and growing

Development of Additional tourst supply ( trade, gastronomy, catering, travel bureaus etc. )

High

Lack of specialised markets of local merchandises and local tradition ( nutrient, souvenires, hand-made merchandises etc.

Development of Additional tourst supply ( trade, gastronomy, catering, travel bureaus etc. )

High

Production factors

Identified short-comings

Connectivity to general competition programa

Pryority

Low route accessability and ill maintened roads are large job in particular involvement merchandise development, particularly in rural and mountain parts of Serbia.

Accessability and admision

Very high

Lack of river substructure on Sava and Danube as particular involvement merchandise support.

Accessability and admision

Very high

Low quality of public, railroad and taxi transort.

Educational and betterment plan

Very high

Lack of specialised counsel in particular involvement merchandise development.

City and municipality programs mentioning to environment, urban aestethics, cultural and natural heritage, attractive forces, equipment and others.

Very high

Low development of cultural and natural resources in development of particular involvement merchandise.

City and municipality programs mentioning to environment, urban aestethics, cultural and natural heritage, attractive forces, equipment and others.

Road information and notation system

High

Low quality of systems for saving, protection and care of cultural and natural resources

City and municipality programs mentioning to environment, urban aestethics, cultural and natural heritage, attractive forces, equipment and others

High

Models of development

Sing particular involvement merchandise as chiefly reposing on natural resources saving, both in Istrian Region and Kolubara District, there is a large opportunity for this merchandise to develop, specify itself and offer itself to international market.

Particular involvement merchandise can in average term develop on low cost scheme, with little investings and sensible monetary values, sing wealth of resources.

In medium and long term, Serbia must raise general fight degree in field of substructure development, peculiarly route handiness, which open legion chances for particular involvements merchandises development, what characterizes bulk of even mistily developed tourer states.

Besides, both parts have traditional and cultural heritage and conditions that facilitates them to pull tourer ‘s involvement, what enables tourers to, while on holiday, use their leisure clip to acquire to cognize the people and milieus, where they temporarily reside in ( to see the museums, galleries, particular aggregations and similar ) . Cultural manifestations besides have strong ability to pull tourers, providing with enrichment of contents, higher value to an country or a topographic point and enable higher cost budget. Naturally, high accent is put on distinguished conditions for rural touristry development in agro-tourism oasis of Istria and Kolubara.

Global market potency of particular involvement merchandise significantly overcomes possibilities of Serbia and Istria to develop and popularise this merchandise, exceptionally in short and average term. Therefore, escalating planetary communicating of this merchandise by mediation with present planetary cyberspace portals is of great importance. Simultaneously, creative activity of gross revenues orientated internet portal and other common stairss of advanced popularisation with predating fusion of particular involvement merchandise taking organisations.

Decision

Development and popularisation of particular involvements do non necessitate high investing. Therefore, the accent is on direction of activities that are much less favored in Istrian Region and Kolubara District. Following this context, developmental theoretical account of this merchandise should be based on following activities:

1. Location of coordination duty for development and popularisation of particular involvement merchandise, particularly because of big figure of little single organisations activities ( for illustration fishing and carnal pursuit ) lacking in joint attempt for serious popularisation, on behalf of the part or whole state.

2. Designation and creative activity of alone informations base of activity organisations and particular involvement supply.

3. Creation of greatest universe ‘s tour-operators informations base in field of particular involvements.

4. Support and fiscal stimulation for private character when organizing new companies for finish direction.

5. Extra ordinance of activities description for these companies, that make the most of import nexus in concatenation of merchandise value.

6. Pulling enterprise for general saving and sustainable development of mountains, rivers and lakes, together with consecutive formation of substructure favourable for particular involvements development.

7. Plan of incorporation of specialised and scientific workers and instruction of tourer ushers for assorted cultural and scientific contents in field of this merchandise.

8. Formation of particular quality systems in field of particular involvement merchandises.

9. Seminary organisation by qualified companies in all touristry bunchs.

10. Organization of particular Tourss for those engaged in this field.

11. Support of specialised magazines and publication launching in this field.

12. Educational plan for specialised ushers

13. Consumer protection plan and other fight plans in general.

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