Thank you to
everyone on the team for their consistent hard work and dedication with the
Jordanian Mottaa Company for Ice Cream project proposal. I am fully behind the
work we have done and I strongly believe that we will be traveling to Jordan
soon. Since this is a likely possibility, we should discuss and review what
passes as appropriate business behavior in Jordan. Since their culture differs
from ours in many ways, and this business deal needs to go smoothly, it is
important that we do our best to avoid offending anyone by being in tune to
their cultural differences.


To start, we
should understand Jordan as a country. Jordan is located on the eastern side of
the Mediterranean Sea. It is bordered by Palestine, Iraq, Saudi Arabia, Israel,
Egypt, and Syria. In Jordan, Religion is extremely important. In fact, about
95% of the citizens in Jordan are of Muslim faith, and the other citizens are
Christian. Both groups have the right to worship according to Jordanian law. Also,
the Jordanian people are well known for their hospitality, friendliness and

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Jordan’s normal
business hours are from 9AM to 7PM Sunday through Thursday. It is typical for
those who live and work in Jordan to take a two-hour lunch break in the
afternoon. Because of this, it is likely that our business meetings with
Jordanian Mottaa Company associates will be luncheons. Jordan’s government is a
parliamentary monarchy with both a king and queen. The economy of Jordan is
primarily agriculture based but is starting to emphasize the importance of IT
and tourism. Their official currency is the Jordanian Dinar.


Proper etiquette
for greeting the Jordanian Mottaa Company team constitutes handshakes with a firm,
full grip for the men. As for the women, a light and gentle handshake or grasp
of the fingers is appropriate. The use of titles is also extremely important.
In the business setting, titles such as CEO or Chairman are acceptable. As for
special events, luncheons and other less formal events, titles like Mr., Mrs.,
and Miss are acceptable. Some appropriate topics for light conversation before
our meetings begin includes where you are from, the duration of time you’ve been
in Jordan, and what other areas you’ve visited. When conducting business, you
need to maintain eye contact. Without doing so, the conversation can become
uncomfortable, they can become offended or start to question your integrity.


Our business
meeting with the Jordanian Mottaa Company will be with a group of all men. Since
Jordan is a socially conservative nation, women and men are not entirely equal.
With great strides forward, the number of Women in business environments in
Jordan is increasing. With that being said, the women members of our team are
encouraged and expected to participate fully, but you may have to alter your
style of dress for this trip.


As for what to
wear, clothing should be kept conservative.

For women:

Dresses are more common than suits
Longer dress is preferable (Please let the hemline be
below mid calf)
Sleeves must cover the elbow, but closer to the wrist
is ideal
Low necklines and cutaway backs are not allowed
You are not required to cover your hair with a hijab,
but you may if you’d like to

For men:

Suit and tie
Darker colors – grey, black, or dark blue
Avoid brightly colored ties or vibrant patterns
Solids or stripes is appropriate

Although others
may dress casually, we are in Jordan for a business meeting. Therefore, at all
dinners and luncheons, please wear business attire.


personal conversation is encouraged and important to business in Jordan, it is
important to keep in mind that it is considered rude to discuss your
relationships. It is also considered impolite to comment on current events.
Please try to redirect any questions concerning your opinions on current
events. It is important for our social image for you to frequently compliment
those we are introduced to and to accept any compliments.


As mentioned
above, religion is very important to Jordanian people. Because 95% of the
citizens in Jordan are of Muslim faith, they will probably mention or reference
the Quran or the Bible to support their actions. Hence, it is common for
religion to be incorporated into business discussions. If directly questioned about
religious opinions, try and be positive or supportive. With that in mind, make
sure there are no negative remarks concerning god or holy texts.


Hospitality and
kindness is a priority for Jordanian citizens. Please be aware of the fact that
we will be treated as guests, and we should accept their hospitality graciously.
Our invitations will most likely be extended to us at least three times.
Although different from our culture, we will reject it twice before we accept
since it is considered respectful in their culture. There will be no tardiness
for events, nor will be early. Showing up on time is considered to be most
respectful. At luncheons and dinner events, please sit next to someone of the
same gender. It is respectful to hide the bottoms of your feet and to keep your
arms folded in your lap or on your sides. Although some courses may need the
use of American utensils, with traditional meals, eat with the right hand.


Food will most
likely be passed around with bare hands. Although it is unsanitary, please
accept the food and eat at least a part of it (that was not touched). Refusing
the food is considered an insult. Also, leave some food on your plate to
demonstrate that the mean had filled you.

Some foods to avoid while in Jordan include:

Seafood that isn’t crustaceous or lacks scales

It is extremely
important to avoid alcohol. Even though some Jordanians drink in private, it is
not acceptable in a business setting. Please avoid it at all costs.


Please keep in
mind that Jordanians have different tones and demeanors than we do. Please
abide to the following:

speaking loudly; they relate loud speaking to strong emotions

voices indicate respect

hand gestures are encouraged

hand gestures are considered uncultured

an arm or shoulder is a sign of acceptance. The person doing the patting is
considered dominant in the situation. Do not pat the arm of the same person
more than once as to avoid cultural conflict.

For the ladies
of our group, it is uncommon for men and woman to physically interact. Please
try to avoid physical contact.


If you have any
other questions, feel free to reach out to me, or check out,
which has great information on business etiquette while traveling abroad. Thank
you again for your continued hard work and dedication. I greatly appreciate
everything you have done to make this proposal possible. 

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