main objective everyone strives to achieve from teamwork is optimum
effectiveness. My group for Managing marketing have been no exception;
effectiveness is what we wanted thus it was exactly what we got. The definition
of effectiveness is “having power to
effect; causing something successful in producing a result or effect; powerful;
serviceable”.  Chambers Dictionary (1993).


The reason why effectiveness
is such a pinnacle factor in teamwork is because it has a direct correlation
with success. Hofer and Schendal (1986) grasp that effectiveness is imperative in
a team not just because of success rates but because it is a clear repercussion
of creating a stimulating work environment. They also challenge that
effectiveness is the level of correspondence between actual and wanted outputs.
(Ingram et al 1997).

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In order to reach our
desired goal we made sure that we had the fundamental attributes in accordance
to teamwork, which in summary comprises of a group of
individuals who ‘learn how to develop knowledge, share information, and build
on each other’s knowledge to create new knowledge and new models, rather than
simply adapting the models already existing.’ Yeh, E.,
Smith, C., Jennings, C. and Castro, N. (2006). We made sure that we had a
concise organisation of tasks formulated
in a way to achieve the desired quality of results, a clear plan that
highlights all the specific goals we needed in order to understand the purpose
of the work and tremendous communication skills. In order to organise ourselves
we divided the work equally between team members, in regards to our desired
goal we all wanted to achieve the best grade possible within our completion of
the Marketing plan for Middlesex University and all was not possible without
our extensive need to communicate via meetings in the library, which you could
classify as our ‘stimulating environment’ and through group messages.


Incentives are a way to gain
maximum effort from team members; in regards to this assignment our motivation
was our final grade, but due to the addition on individual reflection being
marked separately this could of caused competitive atmosphere with in our group
members. As demonstrated by (Scarnati
2001) most business structures are based on the performance of the individual
and not the team effort. This structure creates a competitive team environment
that does not promote social interdependence. But because we have already
established a relaxed social dynamic between our selected group peers, we still
put all of our efforts into the main group aspects of the task, therefore
neutralising Scarnati’s theory.

Without trusting that each
member would complete their designated tasks before the set deadline our work
would display conflict Costa et al. (2001) understood that trust in the team is
of substantial prominence for task completion as team members are often
dependent on their colleagues than on the leader for performance and contentment.
In the perspective of team assignments, which are predominantly of short-term nature,
Ipe (2003) proposes that prior connections between team members is a significant
determinant in the progress of trust and effectiveness teamwork in the course
of the project. In reference to our group our prior connections being, studying
the same module, wanted to gain a vast amount of knowledge also establishing
friendship, all of which contributed to wanting to same desired goal for this

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