The main purpose
of this questionnaire survey is to collect and analyse the data gathered from
employees with a business development function across all the company units. Taking
into account several factors (e.g. object of the study, target group and type
of questions), the best approach would be to conduct an online survey. The choice
of a self-administered method, through an online questionnaire, is based on
both the characteristics of the population of interest and the nature of
information that are necessary to collect. Firstly, it would be easy to reach
the target group because employees have both an easy access and familiarity to
internet. Secondly, the information that needs to be collected, could be
considered as sensitive data because the questions of the survey will be mainly
focused on internal organizational and business issues. As a consequence, it is
important to ensure that responses will be kept confidential.

Furthermore, an
online survey is relatively easy to administer and analyse and it would be
possible to use a survey company that could design the questionnaire with a
relatively low investment.

The survey will
be sent to the professional e-mails accounts of the employees with a reminder
to compile the questionnaire within a specif period of time setted by the firm
or a mechanism to reach employees who have not completed the questionnaire. Nevertheless,
the main problem with a self-administered approach is the lack of control over
response. As a consequence, it would be appropriate to develop a strategy in
order to maximise the response rate which should be around 80% of surveyed
employees. An useful strategy to increase the level of response is to produce
an adequate letter of presentation of the survey where the most relevant information
are provided in the most effective and appropriate way to adress the target
employees. Therefore, it is essential to explain in a clear and concise way how
to complete the online questionnaire.

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