The
Coral Divers Resort began its operations 11 years ago and is solely managed by Jonathon
Greywell and his wife, Margaret. The Coral Divers is situated on the southwest shoreline
of the island of New Providence in the Bahamas. It is built on three-acre land
and has access to beach and six cottages, each of them having amenities for the
visitors. Out of six, four units has been newly renovated for the tourists at
where they are enjoying facilities such as their own kitchen, a color
television, microwave, their own bedroom with two full-sized beds and bathroom. Greywell concentrates on giving recently
remodeled houses to families. The
Coral Divers Resort is little in measure at the same time, well trustworthy
resort because of its offices and beachfront area.

Besides, the resort likewise incorporates six-unit motel compose
structure at where travelers are getting a charge out of different offices, for
example, family-run restaurant and bar accessibility. Greywell had 3 boats that
could each convey from 8 to 20 travelers. The Coral Divers Resort is certified
by Professional Association of Diving Instructors (PADI) and National
Association of Underwater Instructors (NAUI). There are total 11 experienced persons
working at the Coral Divers Resort including four scuba diving educators, two
boat captains, two mates, a housekeeper, a maintenance man, and one individual
who is overseeing both office and resort. Owner and Operator, Jonathon
Greywell is working full time at the resort while, his wife is just overseeing
accounts and payroll activities.

The prime reason of worry for Mr. Greywell is the less number of
bookings and thus income was generally influenced in the previous three years. Here,
the fundamental issue for Coral Divers is how to separate itself from the other
resorts in the New Providence area. At this point, Mr. Greywell requires
consulting specialist to prepare a strategy for the Coral Divers so that
revenues will be improved, and the business became profitable again.

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