This study focuses on the deductions of the new visa guidelines on the medical touristry industry in India. Medical touristry is turning quickly in India due to the conjunct attempts of the health care and touristry industries. India ranks high as a medical tourer site because of high quality medical service at low cost. India ‘s expertness spans a broad scope from cardiac surgery, dental attention and orthopaedic surgery to Ayurveda therapies. Other advantages include low waiting period and easiness of travel.

Some obstructions are the perceptual experience of India as an unhygienic state and deficiency of authorities support. While a important figure of Asiatic states are besides actively advancing touristry, India with the lowest rates has an border over them. However, recent terrorist act concerns have forced India to revise its visa ordinances which can adversely impact the medical touristry industry. Tourists remaining in India for more than 90 yearss have to wait for two months outside before they can reenter the state.

As per our analysis, this would ensue in an immediate loss of 133.3 million dollars to the medical touristry industry. The proposed move could besides adversely affect the waiting period, easiness of travel and costs of operations. There is besides a distinguishable possibility that image of India as a tourer friendly state can be affected. Therefore, the overall consequence on the Indian medical touristry industry can be ruinous.

Keeping in position the security concerns of India and the concerns of the medical touristry industry, assorted recommendations like bettering the alien testing mechanism and taking service revenue enhancement on medical touristry industry have been put away to cover with this issue.

Situational Analysis

Medical touristry is the construct of going to another state for medical attention. It is one of the fastest turning industries over the past few old ages due to increasing globalisation of medical services and bettering substructure of medical installations across the universe.

Harmonizing to a Deloitte Study on medical tourers, 750.000 people travelled abroad for wellness attention in 2007 from the USA entirely and the figure is expected to lift to six million by 2010 ( Deloitte, 2007 ) .

Medical touristry in India:

In the past few old ages, the medical touristry industry in India has expanded quickly since India has the ability to supply quality health care at an low-cost cost. Even with the planetary economic system non making good, medical touristry in India has n’t been impacted and has continued to turn at an amazing rate of 30 % , emerging as the fastest turning section of India ‘s touristry industry.

Size of healthcare supplier:

The current size of the Indian medical touristry industry is about $ 333million and is projected to turn to $ 2.4 billion by the 2012. It is one of the fastest turning industries with an one-year growing rate of around 30 % .

As per a market research by a reputed market research house, India`s portion in the planetary medical touristry industry will mount to around 2.4 % by the terminal of 2012 ( RNCOS, Sep 2009, ) .


The clients for Indian medical touristry are those who are looking for a lower cost, quality service without any foreign linguistic communication fusss. Around 0.2 million people visited India in 2008 and the figure is increasing at a rate of around 25 % per annum ( Assocham, 2009 ) .

Most patients sing India are from the SAARC states, but an increasing figure of NRIs settled in the US and the UK have besides been availing of health care services in India. In the last five old ages, the figure of patients sing India for medical intervention has been lifting by 20 % [ Exhibit 1 ] .

Cardinal stakeholders in medical touristry:

The cardinal stakeholders in the medical touristry industry of India are the Government of India, the Governments of the states from where people avail Indian medical touristry, the Medical Tourism section of India, the patients coming to India, the infirmaries and physicians supplying medical service. The other stakeholders include the hotels, transporters and accreditation bureaus.

Servicess offered:

The most sought after interventions are bosom surgery, articulatio genus graft and birthrate intervention. Pediatric attention and oculus attention are besides patterns for which people come to India. Some aliens are intrigued by the mending abilities of ancient medical patterns like Ayurveda and Yoga and see India to acquire the purportedly holistic intervention.

This industry is basically dominated by private major infirmaries like Apollo, Escorts and Fortis Hospitals while AIIMS is the lone public sector infirmary with a important portion in this industry.

Cost value analysis:

The private infirmaries formed by corporate houses are first in footings of substructure and medical staff, and offer services at a much reduced cost as compared to the Western states [ Exhibit 2 ] . Hence, medical tourers come to India as it offers them a better value for their money. Deloitte estimates that medical processs in India cost merely 20 per cent of what they would be in the United States.

Furthermore, these patients are besides being offered insurance for acquiring interventions done in India ( Deloitte, 2007 ) .


India ‘s competition chiefly comprises of the East Asiatic states like Thailand, South Korea, Singapore, China and Malaysia [ Exhibit 3 ] . The important advantage that India has over these states is that Indian wellness costs are the lowest in the universe ( Asia medical Tourism Analysis ) . However, due to the recent infliction of service revenue enhancement by the Government of India on decorative surgeries, the Indian industry is losing its border to its rivals in this section. In contrast, South Korea, Singapore, Philippines and Malaysia have authorities funded plans and are quickly reinventing themselves to go finish of pick for medical tourers. ( Jutamas Arunanondchai, 2007 ) . Thailand treats the largest figure of international tourers in East Asia.

It has positioned itself as an ideal topographic point for medical touristry, a perfect blend of modern health care and great tourist musca volitanss.

Issue at manus, new limitations on the traveling visa

On November 4th 2009, the Indian authorities made it compulsory for multi-entry visa holders to hold at least a two month spread between the visits. The alteration in guidelines was introduced after it became evident that multi-entry visas could be misused by terrorist elements like David Headley.Headley, a Laskhar-e-Toiba secret agent used his tourer visa to shuttle between India and Pakistan multiple times.

The slack government enabled him to get away the intelligence bureaus and base on balls on information which finally culminated in the 2008 Mumbai onslaughts.The new ordinances stipulate that all tourers with visas for more than 90 yearss should needfully wait for two months before seeking re-entry. This, coupled with the fact that all tourers should needfully go forth the state after 180 yearss, can hold major reverberations on the touristry industry as a whole and on medical touristry in particular.Earlier, people used to fulfill the 180 twenty-four hours demand by winging to a adjacent state for a brief period. However, when the new policy comes into consequence, this will non be possible.

Following international force per unit area, India has agreed to ease the regulations a spot, provided the tourers submit a elaborate path and back uping paperss. However, these new ordinances still impose enormous restraints on people desiring to see India, particularly on the medical tourers. ( Lal, 2010 )India has emerged as a preferable finish for medical tourers due to a assortment of grounds like universe category installations and low costs. Indian infirmaries undertake complex processs like bone marrow graft and cardiac beltway surgeries ( Medical touristry in India ) .However, these operations have a high recuperation period and require multiple medical examinations, particularly in the initial months.Medical tourers necessitating more than 90 yearss of interventions will be discouraged from coming to India. In fact, even if the intervention continuance is a small lupus erythematosus, due to the variableness involved in the medical procedure, patients might be discerning of coming to IndiaHence, the new ordinances could adversely impact medical touristry. While there is a separate process for medical visas, the procedure is complex and inevitably consequences in holds ( New visa ordinances will curtail medical touristry, 2010 ) .

This coupled with the fact that confirmation of paperss would ensue in a longer waiting clip, could spell the decease knell for the Indian medical touristry industry.

Mentality before guidelines

India, Thailand and Singapore history for around 90 % of the entire Asian medical touristry market. However, India is considered the fastest turning industry and is expected to account for 25 % of the entire Asiatic industry by 2012 ( RNCOS, 2009 ) .The chief drivers of growing for this flourishing industry areLow costs and waiting period in India: The lifting monetary value of wellness insurance is ensuing in an increasing figure of uninsured people. Besides, due to the bowed down infrastructural installations waiting period associated with surgeries in the developed states has increased well late ( sometimes upto around a twelvemonth ) .

Hence, the people from developed states are preferring developing states like India for medical intervention due to the low cost [ Exhibit 2 ] and low waiting period.High Quality of Medical Service: India offers cutting border medical services with a big figure of qualified English speech production physicians and commissioned infirmaries with province of the art engineering.Ease of Travel: Many health care suppliers team up with travel and hotel agents and supply a complete bundle trade to guarantee a fuss free stay for the patient in India. Besides, the current visa ordinances in India promote medical touristry by offering flexibleness in footings of stay term of office and visas for upto two attach toing attenders ( Incredible-India, 2007 ) .The chief obstructions to growing areLack of authorities support: The Indian authorities has non undertaken any major enterprises to advance growing of this sector. Meanwhile, its chief rival Thailand ‘s authorities has invested to a great extent in the medical touristry sector by bettering its touristry substructure and upgrading medical installations ( Business-World, 2010 ) .Percept of India as an unhygienic state: Hygiene is of paramount importance for a medical tourer.

But India ‘s image as an unhygienic state inhibits possible medical tourers from taking India as a finish.

Composition of Indian medical tourers:

Patients undergoing advanced processs require multiple visits with their physicians. If the visa norms become rigorous, these patients will choose for other finishs. India is presently the preferable finish for major surgeries like cardio-vascular and orthopaedic surgeries due to the expertness of Indian physicians. Besides, India is a hub for birthrate interventions due to the lenient intervention norms. Compared to UK and US, India presently does non hold a cap on the figure of embryos that can be transferred in one IVF rhythm ( South-India-Travel-Tourism ) .

Other major sections in medical touristry are dental and decorative surgery where India ‘s rivals have an border. Most travellers from US prefer Costa Rica, Panama and Mexico for dental interventions due to propinquity and low costs. In Europe, Hungary has emerged as a major hub for dental interventions ( MedFund-USA, 2007 ) . In decorative surgery, market leader Thailand has a cost advantage over India in add-on to superior substructure. Therefore, India has a far smaller market portion in these sections.Harmonizing to Medical Tourism Survey 2007, a sum of 50,500 UK patients travelled abroad in 2006. The per centum split of different patients among these travellers was as follows ( European-Research-Specialists, 2007 ) :TreatmentPercentage of entire travellers ( % )Dental interventions43 %Cosmetic Surgeries29 %Other Surgeries ( Cardiovascular, Orthopedic etc )18 %Sterility interventions10 %India presently attracts 200,000 medical tourers which represent 2.

4 % of the entire base of medical travellers ( RNCOS, Sep 2009, ) . Hence, the estimated figure of medical tourers worldwide is 8.33 million.

Sing UK medical travellers representative of the entire base of outbound patients, we can gauge the market size of each section as follows:TreatmentNumber of PatientsDental Treatments3.58 millionCosmetic Surgeries2.42 millionOther Surgeries ( Cardiovascular, Orthopedic etc )1.5 millionSterility interventions0.83 millionPresently, India focuses on two sections of Other Surgeries and Infertility interventions.

As both of these intervention sections require multiple visits, they would be straight hit by the new visa guidelines.The clip required to to the full retrieve for different advanced interventions can be calculated [ Exhibit-4 ] as follows:TreatmentTime Required in DayssOpen Heart Surgery90 days+Coronary Artery Bypass Graft73 days+IVF~ 84 yearss ( 6 hebdomads per rhythm with 2 rhythms )During these periods, patients will necessitate to be monitored by their physician and study for regular medical examinations.Though these two sections represent 28 % of the entire universe market, for India they represent the majority of the medical tourers.

Impact of the limitations on Indian medical touristry

With the debut of new guidelines, India risks losing some of the advantages which enabled it go one of the taking medical tourer musca volitanss in the universe. These are:

Loss of gross

Indian medical touristry industry is estimated to be 333 million dollars and is turning at 30 % every twelvemonth ( RNCOS, Sep 2009, ) .It besides affects a myriad of sectors such as the cordial reception industry, travel industry, handcrafts industry etc. The new ordinances would imply a important loss of gross, non merely for this sector, but for the other sectors as good.

This coupled with the ensuing occupation losingss would significantly impact the Indian economic system.Presently, Indian medical touristry focuses on advanced interventions like cardiovascular surgeries, orthopaedic surgeries and birthrate interventions. Assuming these history for more than 50 % of the entire gross generated and 80 % of the patients in this section will reconsider sing India due to the new visa guidelines, the immediate loss in grosss will be greater than $ 133.2 million.Current Grosss of the Industry$ 333 millionGrosss from these sections& A ; gt ; $ 166.5 millionImmediate loss of gross& A ; gt ; $ 133.2 million

Hike in operational costs

At present, the cost of operations is lowest in India.

This coupled with great tourist musca volitanss had worked to India ‘s advantage. However, these new guidelines would necessitate tourers to pass well more money for their travel disbursals. This would cut down the figure of medical tourer reachings. The lessening in figure of reachings would finally ensue in higher costs of the wellness service suppliers.

Increase in waiting period

Another important subscriber to medical touristry has been the impregnation of medical systems in developed states around the universe. Peoples have to wait for up to an twelvemonth for some sorts of operations. This has been responsible for the growing of medical touristry. Generally, tourists plan the full path carefully, uniting medical intervention with travel. The new limitations impose important restraints on their clip resources, necessitating them to hold a mandatory two month spread between visits. This makes India ‘s rivals more preferred to a medical tourer.

Addition in red-tapism

Indian medical touristry industry is reasonably good developed with a symbiotic relationship between the health care suppliers and the touristry industry. The easiness with which a tourer can be after his trip has been one of the chief drivers of its narrative. The tourist-friendly visa ordinances further enhance India ‘s entreaty. However, the new guidelines make the procedure cumbersome. The new security steps require more rigorous cheques which would farther perplex the procedure.

Although, some resort has been provided, it requires the tourer to declare his/her agenda upfront and supply necessary back uping paperss. It is ill-defined how sudden complications would be dealt with. This could significantly act upon the tourer ‘s determination, adversely impacting India ‘s attraction.

Impact on perceptual experience of India abroad

India is by and large viewed as one of the growing drivers of the universe economic system.

The general perceptual experience of India is that it is a free and democratic state where visitants are welcomed and treated with regard. There is a distinguishable possibility that the new ordinances would stain this repute. United States of America and Great Britain have already expressed their concern sing the new visa ordinances. In fact, the United States, on its travel consultative web site, specifically requests its citizens to reconsider their touring programs ( Travel Alert, 2009 ) .

This is bound to damage the perceptual experience of India as a great tourer retreat.Therefore, it is highly apparent that the new ordinances can hold a multiplex impact on the medical touristry industry. A careful reappraisal of the full procedure is indispensable before India continues with its execution.


We see that medical touristry in India is turning quickly.

With bettering substructure, good quality medical staff and first-class medical service at sensible costs, India has the possible to emerge as the premier finish for people desiring medical service.The menaces to the medical touristry industry in India are the stricter visa Torahs due to the security menaces on India. Besides, there are legal issues involved when patients get treated in India.Keeping these issues in head, the inquiry to be answered is how India can guarantee that its medical touristry industry continues to thrive and attains the sort of growing that it sets its sights on? A few recommendations to guarantee the same are given below:

To the Government:

Visa limitations in today ‘s times are inevitable. However, to advance the medical touristry industry, the vetting mechanism of the authorities to spot between the people coming for intervention and people coming for villainous intents should be improved.Subsidies should be given to those medical units which are puting in new engineering since this will promote aliens to come to India for medical interventionThe service revenue enhancement on medical interventions like decorative surgery should be removed.

This hiking in monetary values will take to a lessening in the touristry gross which will adversely impact this newcomer industry.The Government and private endeavors should join forces to construct more universe category health care substructure. This will cut down any capacity restraint that might be for supplying intervention to aliensThe Government should roll up the state ‘s tourer topographic points and medicative installations together to pull more medical tourers along the lines of Malaysia.Awareness and publicity can do a immense impact to an economic system ‘s medical touristry. This can be gauged from Katharine Fray ‘s experience ( Sean, 2008 ) . Katharine Fray, a 53 twelvemonth old former American concert dance terpsichorean, went to India to acquire her hips restructured as she was enduring from hip degenerative arthritis. Her surgery was conducted at Apollo Hospitals and was successful. Most significantly, this success came at a 20 % cost to what she would hold spent for surgery in the U.

S. It would hold cost her about $ 60,000 ( including a hebdomad ‘s stay in the infirmary and travel ) had she got the surgery done in the U.S. This led to a farther realisation that some surgeries abroad make more sense than acquiring them done domestically.This became a really popular narrative in the U.

S. imperativeness and made a immense impact to the medical touristry industry of India. This narrative re-emphasizes the fact that advertisement, publicity and success narratives can increase India ‘s portion in the planetary medical touristry market.

To the service suppliers:

Misrepresentation of information from the medical service suppliers should be contained and merely the echt service suppliers should be promoted.Private health care suppliers should put in medical schools and assist private medical colleges thereby churning out a higher figure of quality physicians and nurses.Hospitals should tie-up with air hoses and hotels in order to supply end-to-end trades to the clients.Hospital and other medical service suppliers should supply a mechanism by which they can follow up to the intervention provided in IndiaTherefore, even though the Indian medical touristry is turning, there is a batch that the Government and the service suppliers can make to prolong this growing.Wordss: 2938


Exhibit 1:Itinerary of a typical client to IndiaExhibit 2:Comparison of costs of medical interventions in India and abroad( IMTA, 2009 )Exhibit 3:Important Medical Tourist Locations in the World( MedFund-USA, 2007 )Exhibit 4:Time required for advanced interventions computation:Open Heart Surgery:Time taken = Time for Examination and Preparation of Patient + Time for Surgery + Time for Recovery= 1-2 yearss + 1 twenty-four hours + 3 months ( E-How, 2008 )= 90 days+Coronary Artery Bypass Graft:Time taken = Stay in Hospital+ Time for Recovery= 3-5 yearss + 1 twenty-four hours + 10 hebdomads ( Cleveland-Clinic, 2010 )= 73 yearss +IVF:Time taken per rhythm = 6 hebdomads ( Adamson, 2002 )Success Rate with 1 rhythm = 50 % ( Adamson, 2002 )Assuming that on an norm more than 1 rhythm is required,Time taken with 2 rhythms ~ 2*6 hebdomads~ 12 hebdomads~ 84 yearss

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