The product which we are offering to our customers (year 8 students) is a
fun filled and an adventures trip to Basel and Spice. By creating an image in
the market that our group and our services is/are reliable, affordable, healthy
and unique therefore coming up to the impression we will be able to attract our
target audience (year 8). To establish healthy and give a very nice portrait of
our brand and it’s imagine, we will be indulging in brand campaigns that uses
communications to send our send message and they will reinforce that brand
imagine through pricing and distribution channels
ü We have tried to keep the price as
low as possible so that the and that students don’t have to go through trouble
and we have tried to keep the prices as low as possible and we have gone
through all the different packages offered by Basel and spice to check out what
works the best to satisfy the needs of our target group.
ü From all the packages we choose the
package three we have selected package in which we have chosen in which we need
to pay 70 dhms for all the food and drinks
ü We have also made provisions of food
meals for all those who are vegetarians and vegans. This will benefit all those
who are vegetarian and vegan.
ü The cost for the school buses is
included in toolkit so the students coming for the trip and have paid for the
toolkit wouldn’t have to pay for their transportation to the place we are
ü But for those who haven’t paid for the toolkit
will have to pay an extra 10 dirhams for the bus.
Basil and Spice is located in Flora Al Barsha Hotel, Next to
Mall of Emirates, Dubai, Barsha 1, Dubai.
They have the features below –
Ø Private Dining Area
Ø Free Parking
Ø Kid Friendly
Ø Valet Parking Available