The main ways
which BFGym can use to foster the task culture is socialisation ;the management
at BFGym can slowly implement task culture by selecting certain employees who
are feeling unmotivated, then they can slowly branch to all the other employees
which will normalize the task culture.

,Citation 2:
First, the culture must be valuable: it must  enable a firm to do things and behave in ways
that lead to high sales, low costs, high margin values, or any other way add
finicial value to the firm.  The
employees at BFGym can work together with each other to deliver to diffrenct
clients or classes of customers the required training to help them get fit.
Task culture also is easily adapatable as since all the employees are working to
one goal they can easily adapt what trainings they are going to teach the class
to help them get fit. Task culture also allows the employees to come up with
creative  and innovative ideas which keep
the employees motivated which will mean they start to enjoy work even more which
reflect on the consumers of the gym as they will enjoy coming to the gym and
even can refer friends or families to sign up the gym.

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The reason
why task culture is more suited to be the most dominant culture in the gym is
because task culture tries to create the idea in employees minds a social and
phsylogical enviroment in which employees will try to come and focous on
reaching goals and objectives

Role culture
is not the most approiate culture to have in a gym.  The most appropriate culture to have in a gym is
task culture. Citation 1: “Role cultures are slow to perceive the need for
change and slow to change even if the need is seen”. BFGym need to change the
role culture if they want to compete with other high performing businesses they
will need to implement a system which allows the rotors and the schedules to be
easily changed which is why I would say the most fitting culture for a gym would
be task culture.

The dominant
culture at BFGym is role culture. As the employees are assigned jobs or tasks
which are suited to their specialities. BFGym uses role culture as they have a
lot of customers to deal with since they are located in the city centre of
Birmingham, since there are a lot of customers using role culture provides the
business with stable environment. The employees at BFGym are given instructions
which are then formalised into schedules and timetables. This usually  ends up as a routine for the employees.
However since these are set by the managers the employees are set with defined
roles which end up not requiring a lot of creativity and innovation.  

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