had been done through the help of funnel
i.e. first this study is focused on the global
then it focus on the developing counties and
overview the Pakistan. The gap had been seen in
Pakistan Tetra Pack Milk market for which this study
conducted to try to fulfill this gap.
social change also play important role in
growth of Tetra Pack Milk in developed countries. For
in Spain, Tetra Pack Milk was a convenient
at a time when more and more women were
the workforce and had less time to shop regularly.
France, the rise of hypermarkets as the main
channel for purchasing Tetra Pack milk meant
shopping patterns changed.
time of purchase, the main role of the Tetra Pack
usages and packaging is to grab the consumers’
Tetra Pack Milk business use many packaging
designs, pictures shapes, symbols, colors,
signs, messages, images and information.
position of package attributes as well as frontage,
can be unforgettable elements. In UK and US
superiorly remember the product as the
stimuli are exposed on the right-hand side of the
and non-spoken stimuli are on the left-hand side
2007, p .1499).
a Tetra Pack is innovative and sustainable. The
customer is to a great extent of conservative in stare
changes in packages of essential everyday products,
difference to the UK customer who is additional open
change in ‘traditional’ packaging and sustainability is
and ease not frustrated (Steeman, 2009).
developed countries customer are busy and they
prolonged lifestyles drive suitable, and they want
solution so Tetra Pack Milk fulfill all their daily
requirement regarding Milk and provide a full of
milk which carry Tetra Pack and consumer use it
different purpose in the morning they use it in cereal,
Sweets and in the U.S, the buyer are used to
the main volume of milk for low prices. However,
are moving towards higher-value goods. The
performing segment within Tetra Pack Milk have
improved, value-added and organic milk.
Developing countries will create demand amid a
figure of Tetra Pak Milk because it paying attention
health. Tetra Pak Milk is predict to raise by 1.8%
the period from billion liters 207.4 in 2012 to
liters 218.7 in 2015. Overall dairy item for
require is set to raise by 2.7% from billion
280.3 to billion liters 301.3 throughout this time.
consumption will grow up at more
than twice the rate worldwide
among 2012 and 2015.
Pak’s Dairy Index find a flow in demand for readyto-
milk is ambitious by active customers who are
and health-conscious (Index T. P., 2013).
Consumer in developing countries observes
nutrition in Tetra
In truth, 7 of the world’s
high rank 10 milk markets are countries
Pak research shows. China is the
biggest, follow by the India and US. Enlarged
for Tetra Pak Milk from
2009 to 2014 was mostly
4 emerging countries:, India Brazil, China and
(Index T. P., 2013) Tetra Pak identify 2.7 billion consumers as Tetra Pack
subsequently large opportunity. 5th Tetra Pak
Index things to see the challenge and opportunity in
increasing expectations of low-income
in developing countries. Usage by low-income
is estimate to rise from about 70 billion liters
to 88 billion liters in 2015.Numerous of these
are anticipated to change in future years from
milk to Tetra Packaged Milk. Today’s low-income
are tomorrow’s middle class,” said Jönsson,
is a fair chance for dairy processors to grow
faithfulness amid a new age group of Tetra
Milk customers in developing countries”