Understanding the value of and need for a
strategic plan is a great place to start, but just wanting something, isn’t
enough. If it were, we’d all be famous actors in Hollywood. Developing a
strategic plan takes discipline, foresight, and a lot of honesty. Regardless
how well you prepare, you’re bound to encounter challenges along the way. Spinneys,
one of Lebanon’s leading High Frequency store chains, intended at
re-establishing its presence online and allowing it with a highly interactive
stage through which customers can retrieve latest information, news, locations,
branches, CSR activities, promotions, private label products, to name but a few
and are able to efficiently communicate with the administration in a fast and
easy way. And faced with the increasing diffusion of smart phones and the
constant connectivity of its customers, Spinneys was very active in developing
relevant mobile applications that satisfy demands and needs as well as deliver
competitive services to the audience. All the persons have different needs, and
they want to satisfy these needs. (1)

Spinneys satisfy the food need of human lives,
so their target customers ranges all the population whence age, social class, gender.
super markets is a highly competitive For this reason and in these times of
hard competition is an excellent idea to have tools like “merchandising”, to
try to gain advantage against the other competitors. The retail store chain
offers a wide range of seafood, fresh produce, bakery, meat and poultry,
flowers, tea and coffee, organic products, and cheese, among others. It also
offers loyalty cards and recipes of various food and beverages. The company
offers its products and services under Spinneys brand. Spinneys operates in Beirut,
jbeil,tripoli ,saida and many other areas  through company owned and franchised stores,
with buying offices.

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These are competitive strategies that
ensure customers understand the business value proposals to induce consumers?
confidence and loyalty. The supermarkets also Endeavour to variety and choice
as key factor for excellence and reliable differentiation. This ensures continued
consumers need satisfaction that lead to positive relationship with the
customer. This aspect enhances good envoy ship to the brand that lead to
growing chain positive goodwill. This factor increases consumers exchanging
cost as a result of value for money attitude among the customers and this
improves on the loyalty to the shoppers.

The loyalty and bonus points are to ensure
a continued customer loyalty and positive reference with the core targeted
market. The competitive advantage of a best cost providers lower costs than
rivals in incorporating upscale attributes, placing the company in apposition
to underprice rivals whose products have similar upscale attributes(3)

Customers’ want more, better, seamless and
quality and commitments brings client loyalty

The different use of music, lighting and
colors on the foundation, these are which the report starts, but perhaps during
the collected data, it can find more strategies that the report does not bear
in mind. In this case, these will also be analyses and later commented.
Marketing strategy of Spinneys:

The product decision includes what goods or
services should be offered to different groups of customers. As the product
policy is  the most important element of
the marketing mix, Renewed offer – attractive and powerful their  offers the needs and it should be always
orientated to consumer in a proper way so you are able to find  the biggest needs you want since all the
items are available from different brands. They created brand name (spinneys)
with different items with less price than other brand for target people (poor)
and almost same quality .and now it is considered the required brand for many
customer since they trust spinneys

Employees and staff competence are key
aspects that ensure efficiency, consistency and reliable business execution.
Having reliable and motivated employees ensure business continuity and
confidence on quality services and loyalty among the customers. Better
remuneration and recognition of the workers through rewards to ensure workers
commitment to give better results.

According to Porter (1980), competitive
strategy is about being different; it means purposely choosing to perform
activities differently or to perform different activities than competitors to
deliver a unique mix of value. In supermarkets, quality service is critical
element to differentiate companies in the same industry. A warm and friendly
customer experience is one of the foundations of business. There are many
approaches to achieving competitive advantage. The mutual factor; however is that
all involve giving buyers what they perceive as superior value – a good product
at a low price, a superior product that is price paying more for; or a best
value offering that represent an attractive combination of price, features,
quality, service and other interesting attributes. Internet accelerates
information flow leading to growing demand of consumers to force supermarkets
to avail variety and choice in superstores.

Economies of scale is the cost advantages
that spinnys obtains due to size. The greater the volume, the greater the
advantages… … “Economies of Scale (spinnys)” has a significant
impact, “Economies of Scale (SUPERMARKET)” will have a long-term positive
impact on the entity, which adds to its value. These statements will have a
short-term positive impact on this entity, which adds to its value. This
qualitative factor will lead to a decrease in costs. Now you can buy from your
home to avoided the traffic or parking and the website is very easy to use they
delivered your needs to your home with free delivery charge so they take care
of her customers

Competition within the supermarket is a serious
business driver in the industry. Each supermarket tries to win consumers’
confidence and loyalty by offering different and unique service to the
consumers. In the market, competition has faced substantial challenges as a
result of rapid change of information and technology. This has forced
supermarket to hold the fast systems changes to remain relevant in the market.
The emergence of IT solution systems, internet prominence and existence of
information and communication media has forced the supermarkets to ensure they
are relevant current, updated, classy and modern in order to win consumers
loyalty and confidence. Successful brands are those that customers want to buy.
Supermarket stores typically have lower profit margins than other stores, so it
is even more important that they are constantly on top of ways to run their
operation cleanly and efficiently. Labor costs are one of the only costs that a
retailer can control, and so a grocery store should be on that like white on rice.
The trick, however, is to not cut labor costs so low that the store begins to
suffer. If there aren’t enough reps for customer service, or to clean the store,
then you’ve cut too much of your labor. And when there’s no one there to help
the customers or to make the store look hygienic and presentable, then
customers and profits will fly out the door as fast as they came in.


Those stores that cut back on training
costs will definitely understand the meaning of “you get what you pay
for.” Employees who are not up to date on the latest information will get
frustrated and burn out quickly, and it is significantly more expensive for a
business to have to deal with turnover and training another employee all over
again, rather than investing a couple of extra cash to update the sales force
it already has. The Savvy field rep helps out by always training in-store
associates in sales techniques as well as how to be brand ambassadors for his
or her brand — and trying to schedule his or her own visits to the store
during times it can most help out the store. This is tricky — because I’m not
advocating that you spend longer than budgeted time at the store, but if you’re
savvy enough you can get your work done so quickly that there’s some time left
on the table for you to share with the store. When the time comes that you need
a favor (or an order) that time won’t be forgotten. Strong management can help
SUPERMARKET reach its potential by utilizing strengths and eliminating
weaknesses… … “Management” has a significant impact, so an analyst
should put more weight into it. “Management” will have a long-term
positive impact on the entity, which adds to its value. These statements will
have a short-term positive impact on this entity, which adds to its value. This
qualitative factor will lead to a decrease in costs. “Management” is
a difficult qualitative factor to defend, so competing institutions will have
an easy time overcoming it.

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