UPS served as the Official Logistics and Express Delivery Supporter of the London 2012 Olympic Games. UPS was responsible for the pick-up and bringing of everything from paperss to heavy cargo every bit good as the operation and direction of the Games Logistics and Command Centre, where all stuffs associated with the Games were inventoried, warehoused and processed. In add-on, UPS provided logistics be aftering services to guarantee optimum efficiency in the Olympic supply concatenation and imposts to acquire cargos cleared through imposts rapidly and expeditiously. UPS moved 30 million points to the London games ; from beds to toilet coppices, basket balls and packaging baseball mitts. So, this concern study will discourse and analyze Operational Management issues that United Parcel Service ( UPS ) have experienced during the Olympics. The chief contents of this study will be based on the theory about operations direction applied in the concern.

As the size of this event was much larger than any other UPS has of all time managed, therefore it had to acquire it right with no 2nd opportunity.

Operationss Management Issues

( Slack et al. , 2010 ) attempted to critically near the definition of operations, as procedures that take inputs and converts them into end products.

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Hour: In conformity with the writer, there are other two set of inputs to any operations procedure, which are transforming resources: installations and staff. In the instance of UPS at the Olympics, ( Dossetter, 2012 ) states that, most of the short-run contract employees UPS employed for the logistic undertaking were those with considerable experience of events logistics, where locations are rapidly equipped and broken down and return to normal with equal velocity, for a major large audience event such as a concert. Harmonizing to Alan Williams, the ground behind this is because there are many similarities with the games.


In footings of quality, the importance of quality will be given in the study

In footings of quality, it is possible to province that UPS met the demands, as used its engineering so LOCOG can hold the ability to track UPS inbound and outbound cargos and bringing position, this provided their squad visibleness of the supply concatenation from pickup and transportation to concluding finish.

4 Vs

Human Resources

UPS employees were grouped based on proficient and professional cognition. The advantages of the functional administration means employees can acquire better growing chances and publicity chances. Employees at UPS are satisfied and the company has a keeping rate of more than 90 % , harmonizing to their one-year study.

With this undertaking the company focused on a figure of countries, with the three most noticeable were: repositing, distributions and the locale small town.

Operationss Strategy

UPS as any other concerns compete to last and besides seek to derive competitory advantage. For case maintaining gross watercourse and prolong its place in the market. In conformity with ( Jones and Robinson, 2012 ) concerns should be cognizant of the importance of keeping a gross watercourse, as a company can go belly-up even though it is profitable.

Number one precedence was to develop an IT system to back up logistics operations, every bit good as procuring warehouses and logistics Centres.

The current concern scheme being employed by UPS is the Entire Quality attack. They apply this scheme across all parts of their concern. The ground behind the choice of this attack which was implemented in 1994 harmonizing to their old Chief executive officer was because they wanted to do the quality of UPS the best in the universe. The application of this signifier of concern scheme was done in order to better their productiveness, efficiency and quality. One of the cardinal benefits of implementing this scheme is that it emphasizes on uninterrupted betterment. It works as a cross functional, direction led doctrine which consequences in bettering client satisfaction. The ground that UPS is really affectional with this concern theoretical account is because they have all the rudimentss for the execution of this doctrine. Their top direction actively supports this theoretical account and makes certain every section in their organisation implements it. The other ground is due to the fact that this theoretical account goes manus in manus with UPSiˆˆs corporate civilization. UPS believes in being extremely adaptable in order to improvetheir services and TQM focuses on uninterrupted betterment. ( Duffy and Tom, 1996 ) From seting this theoretical account into pattern UPS makes certain their staff member from the variousdepartments are pro active and involved in order to do the development work. They alsohave many work squads who are self managed and due to this theoretical account they are more involvedbecause they understand the vision of the organisation and use schemes and thoughts whichbrings the vision to life.

Competitive Advantage: UPS is a leader in the bundle bringing services. Harmonizing to …the company has gained competitory advantage in accessing up-to-date information as rapidly and instantly as possible. This information system helps the direction of UPS to do determination which helps the company to prolong its competitory advantage.

Invention and creativeness

This country appears to be a present chance for the company. UPS has already acknowledged that they need to be more advanced.

Agile and Lean Principles

Meagerness means developing a value watercourse to extinguish all waste, that includes clip, and to enable a degree agenda. Whereas, legerity means utilizing market cognition and a antiphonal supply web to work profitable chances in a volatile market.


Inventory issues

The assembly of level battalion furniture was originally planned to take topographic point in cellar countries on the site, nevertheless as the flat blocks were built UPS realised entree would non be equal. So alternatively, assembly took topographic point in UPS ‘s Tilbury warehouse. This peculiar undertaking has employed all in entire 80 employees. Half of them planned the moving and the other half to travel the furniture in.

Environmental and Sustainability

LOCOG explained the outrageousness of the logistics operation which was all about equilibrating budget and sustainability. LOCOG besides made a committedness to do this operation the greenest games. Hence, the environmental issues were at the head of the UPS logistics programs, while maintaining within the budget. It is argued that UPS has met the understanding, as there are groundss demonstrate that 57 per cent of all stuffs moved into the Olympic Park have come by sustainable conveyance. This logistics undertaking was carbon-free bringing of games, as UPS used a dedicated fleet with up to 150 vehicles, including intercrossed and electric zero-emission vehicles ( logisticsmanager, 2009 ) . Some of these vehicles were fuelled by biomethane. Harmonizing to Peter Harris EMEA Director of sustainability for UPS, each unit of biomethane would cut emanations good to wheel by at least 20 per cent compared to diesel ( businessgreen, 2012 ) . UPS has chosen this type of fuel, for two grounds ; one because it ‘s one of the few alternate fuels that can work at the heavy terminal of vehicle spectrum. Second, it has great potency for cut downing C because the fuel is generated from bring forthing waste and it is one of the universe ‘s most environmentally friendly vehicle fuels yet. However, there was a restricted fuel supply due to short supply of fuel, as there is merely one provider of biomethane in the UK and

For case, UPS in order to cut down the C emanation of conveyance, it moved the furniture shipped from China to the games site along the river.

Decision and Recommendations

The company has developed the competitory advantage in its operation and became the market leader in bundle bringing and logistic system. If UPS wants to stay the leader in bundle bringing industry so it has to prolong and introduce new methods and techniques of information sharing and IT development.

UPS is aiming a planetary market of manufacturers and consumers, while doing a move to go the supply concatenation planimeter of pick in e-commerce.

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