What is SEM?Search engine marketing (SEM) is one of the most effective ways to quickly grow your business and rank high in google search results in a competitive marketplace.With millions of businesses in the marketplace trying to fight for attention, search engine marketing is one of the most effective ways to get it. Most Common SEM termsROI(Rate of Investment)Paid search adsPaid search advertisingPPC (pay-per-click) *PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.CPA (Cost per acquisition)CPC (cost-per-click) *CPM (cost-per-thousand impressions) *Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.CTR(Click through rate)Conversion RateWhat’s the difference between SEM and SEO??Search engine marketing is paying for search result marketing where businesses pay google to show their ads in their search results. Unlike SEO (HYPER LINK) SEM can be more costly however it brings results more quickly.Search engine optimization (SEO) is earning a spot in the search results by having the most relevant content for a keyword search. (SEO Hyper LINK))) Unlike (HYPERINK) SEM,SEO(HYPERLINK) takes a longer time to see results. With a combination of great content,relevancy of links, (add more seo stuff here) you can rank high organically.If done correctly (SEO & SEM) they will bring exponential results that you would not have seen prior to completing it.Overall both of these strategies serve two key functions and it is imperative that you don’t neglect either of them.SEM VS SEO PIC/INFOGRAPHIC?????How to make your website SEM Optimized 1.Assess your website:By using Website Grader a tool offered by Hubspot it can provide you an assessment of where your website is optimized for sem and where it is not.2.Do Quick Fixes: Instead of spending countless hours optimizing your website for SEM, get the basic things out of the way first. Website grader will point you in the right direction of what you are lacking and you should go from there.3.A/B Test((>>>>>>>> A/B Testing back link <<<<<<<<<)) Test your PPC and landing page strategies: It's a good idea to test which keywords and advertisements drive the most traffic and just as important what they do once they arrive this can be done through Google Analytics How to do a google ad?Most important parts of adwordsAd CampaignAd groupsKeywordsAd textLanding pagesNarrowing it down with locationIf you are a local business you don't want people viewing your ads halfway across the world;Instead you should choose areas such as a single zip/postal code. In contrast if your business is large enough you may let ads run throughout a larger geographic area.By differentiating between where your ideal customer will be, this will help target consumers who maybe interested and become potential customers. Ultimately, placing ads geographically will help get your ads to the right audience.By placing ads geographically this will help get your ads to the right audience allowing them to decide if they are interested and become potential customers.Bidding on a keywordDepending on your budget you will need to choose a price range, basically knowing how much you are willing to pay per click. Generally the more expensive your bid the more often your ad will appear on top of a competitors, pretty much like a auction for ad placement. Google's Keyword Planner includes a suggested bid to start you off. The suggested bid is to to give you an idea of how many other advertisers use that word in addition, how many consumers search that keyword. Types of keywordsShort tail keywordsGeneric words (for example bread) have the advantage of driving a lot of traffic, in a world where the attention span of people has dropped lower than 7 seconds it is imperative that you cater to the masses.Long Tail keywordsWhen the number of words in a search query increase beyond 3, the number of searches made using that number of word drops. Unlike short tail keywords,long term keywords added together with 5 or more words in a PPC campaign can amount to a serious source of additional traffic.How to choose keywordsBefore choosing what keywords you will be using in your search engine marketing campaigns, you need to conduct ____ research about the industry you are in. This can be done by typing a word in to this "_____" search tool. Writing an ad copySearch engine ads are short and sweet. Google limits ad copy to two 35 character lines and one 25 character headline. It's a good idea to use the keyword in the headline since research shows that increases the chances of a click. Use the limited space provided for the ad copy to describe a benefit and or a feature, remembering that you have a very short space to grab the reader's attention and get them to convert. SEM AD auctionContrary to popular belief SEM is not favored to companies with the largest advertising budgets. In SEM, a large advertising budget can be advantageous but in the majority of cases it is not a requirement for success.The reason for this is because all of the ads go through the ad auction before they go on search results.