Your website is the face of your business. It is the online identity of your business that you want your existing customers and leads to associate with. So it makes sense to invest your money with brains by making the right choices.
When it comes to designing a website, you have two major choices, i.e. either you hire a website designer and let him build your website from scratch or go to a website builder and create your website yourself. The question of whether you should hire a website designer or take help of a website builder depends primarily on your budget.
However, there are many other things that factor in your decision. In this article, we’ll present those things as ‘dos’ and ‘don’ts’. Here they are:
· Appealing Design And High Functionality
Designing a website is much more complex task than what it looks on the paper. There are people who design a website themselves even when they don’t have the expertise. The majority of them end up creating a web design that lacks the consistency in design, ease in navigation, flow of information, and most importantly the overall design.
On the other hand, a professional web designer is qualified to insert all the aforementioned elements. So you get a well laid out design that looks appealing to the eyes and facilitates navigation as well.
Designing a website alone doesn’t do any good for your sales. To increase conversion rate of your website, you have to optimize it with right SEO techniques. You have to use the right set of keywords and use them strategically in different places of your website to make your website appear higher on Google rankings and you can do it only with help of a professional web designer.
A web designer creates the layout of your website taking into consideration the particular needs of your business. Based on the requirements of your business, products, and services, the web designer will set the number of pages, color scheme, tools and third-party applications in your website.
· High Cost
Hiring a web designer can cost you some extra money since it requires a more elaborate, in-depth, and detailed research and planning to your web design. Therefore, you’ve to hire an entire design team who can build a website that caters to your needs.
So the team has to put in his time to perform a competitor analysis, conduct a market research, and then brainstorm ideas for a perfect design. All this would contribute to the budget of your website.
· Not Time Efficient
It takes time to create a full-fledged website that meets your expectations. The lengthy brainstorming sessions, A/B testing process, and the constant revisions elongate the time that goes into creating a website. And as we know that the longer it takes to design a website, the higher is the cost.
· Website Builder
· Easy To Install
It takes only few taps of your mouse to create a website using a website builder. All you need to do is drag and drop the features in your website using the dashboard of the website builder tool. With just few clicks, you can make your website go live. You will need no coding and no redesigns.
· Easy To Use
Once your website is live, you can also make changes in your websites with simple step-by-step process. There are many online tutorials available on YouTube that can guide you about how you can make changes in your website using a website builder.
The process is fairly easy and simple and anyone can do it without any hassles. So if you want to change anything on your website, you only can also do it without any expert knowledge.
· Assistance Is Available
Even when you are confused in between the redesign sessions, you can turn to the online support and they will guide in the job. Every online website builder integrates customer support services that serve to users who get stuck somewhere in the process.
The best thing about using a website builder is that you can create your website within a limited budget. There many free website builder tools that you can use to create a website without burning a hole in your pocket. For small businesses and startups, they are the best option to build a website on a budget.
· A Mediocre Design
Since the website builder has limited options, you don’t have much wiggle room to add features when it comes to customization. You can’t add plugins or templates to make your design more appealing and functional to your audience. Therefore, you end up with a website that offers no real value to the visitors.
· Lack Of SEO Elements
With a website builder, you can’t create a website that can get you top rankings on Google. The majority of the website builders have basic SEO features that don’t offer much in terms of site ranking. Unlike a web designer, a website builder cannot help you meet your SEO requirements.
· It Can Be Time-Consuming And Expensive In The Long Run
A website built on a website builder can put in financial burden on your business in the long run. They are built on a framework that slows down the accessibility, speed of your website and restricts its usability. So you have to dedicate more work and money to catch up with the demands of your website visitors.
In the long run, you have to spend more time and efforts to construct a website than what you would incur with a website designer.
Both website designer and website builder have their set of merits and demerits. For an entrepreneur who runs a business on a budget. On the other hand, hiring a website designer is feasible for medium to large businesses who can afford the hefty price of a sophisticated website design, faster load speed, seamless navigations, and better user experience.